When it comes to domestic pet food, I believe that many people have a lot of impressions of it, such as uneven quality, marketing greater than strength, and Internet celebrity brands for no reason. Indeed, China's pet food brand industry started late, before the 90s of the 20th century, pet breeding mainly relied on homemade food, with the economic development and the improvement of people's living standards, the pet market gradually emerged, and the pet food industry began to develop gradually. In 1993, Mars entered the Chinese market, and in 1995, it invested in the establishment of the first pet food factory in Beijing, marking the beginning of the pet food industry in Chinese mainland, and this year can also be called the first year of China's pet food industry, which is only more than 20 years ago. However, China's local pet food brands are not all "fast food brands" with no background or "Internet celebrity brands" with no brand history.
Today, let's take stock of these old domestic brands that can be called "industry leaders", brand brands with a long history in the pet food industry.
Wanpy (naughty) is affiliated to Yantai Zhongpet Food Co., Ltd., which was established in 1998. The founder, Mr. Hao Zhongli, was inspired by his love and love for pets and decided to devote himself to the pet food industry. At that time, Mr. Hao Zhongli noticed that the quality of pet food in the market was uneven, and many pet owners had difficulty finding suitable and nutritionally balanced food for their pets. In order to improve this situation, he founded the Naughty brand, determined to provide healthy, delicious and nutritious food for pets.
Naughty Brands mainly focuses on the research and development, production and sales of various types of pet food, including pet treats, wet food and dry food. The products cover two categories: dogs and cats to meet the needs of different pets.
In the course of years of development, the naughty brand has continued to grow, and now, the naughty brand has developed into a well-known brand in China's pet food industry, and its products are exported to more than 50 countries around the world. With its high-quality products and good reputation, the naughty brand has won wide market recognition.
Maifudi is a private label of Ganbao Group, which was established in 2013. Founded in 2006, Ganbao Group was initially mainly engaged in overseas pet food OEM business, and its products were sold to more than 30 countries and regions such as Europe, America, Japan and South Korea. In 2013, Ganbao Group decided to transform and began to create its own brand Maifudi to meet the demand for pet food in the domestic market.
The Maifudy brand focuses on the research and development, production and sales of various types of pet food, including pet staple food, snacks and health products. The product line covers dry food, wet food, freeze-dried food, dried snacks, teeth and bones and health care products.
The Maifudi brand has been widely recognized and honored at home and abroad. In 2023, Mega Fudi won the 11th TOPDIGITAL Content E-commerce Innovative Marketing Award. In addition, Maifudi has also won many domestic and foreign pet industry awards, becoming a benchmark brand in China's pet food industry.
Founded in 1970, Xinyuan Development Treasure is a brand of Shanghai Xinyuan Animal Medicine, which is one of the few brands in China that has expanded from the animal pharmaceutical industry to the pet food industry.
The brand's founder, Mr. Shi Yiyan, is a dog lover himself, and in the 1970s, his pet dog Xiaobai fell ill due to malnutrition, and there was no dedicated pet nutrition market in Taiwan at that time. In order to supplement Xiaobai with special nutritional products, Mr. Shi Yiyan decided to devote himself to the development and production of pet products, thus creating the Xinyuan Development Treasure brand. As of now, the product line covers six categories, including pet health products, food, drugs and prescription meals, with a total of hundreds of products.
On August 23, 2019, Shanghai Xinyuan Animal Drug, a subsidiary of its brand, obtained the veterinary drug production license of the People's Republic of China, passed the GMP certification of veterinary drugs, and introduced a professional automatic production line for pet drugs, with a total area of 10,000 square meters. On June 22, 2021, after the revision of the new version of the veterinary drug GMP, it became the first enterprise in Shanghai to pass the acceptance of the new version of the veterinary drug GMP, and was selected as the pet industry demonstration unit of the brand power demonstration project.
In 2022, Xinyuan Development Treasure won the leading quality brand in the national pet food industry. On May 31, 2023, Shanghai Xinyuan Pet Food*** management system was audited and successfully passed the BRCGS certification, which meets the relevant requirements stipulated in the 9th edition of the global standard food safety, which means that Xinyuan has truly achieved: the products produced are always safe and legal, have the required quality characteristics, and are fully compliant with HACCP or food safety plans.
The brand adheres to the belief of "respecting life and focusing on pet health maintenance" as the highest purpose, produces pet products with the rigorous spirit of pharmaceutical, and is committed to researching a variety of ways to maintain pet health through scientific and technological strength, providing a full range of health care for pets around the world.
Said in the end: although the development of the domestic pet industry is indeed behind the developed countries in Europe and the United States for decades, but with the continuous progress of the concept of domestic pet raising, and such old brands as naughty, Maifudi, Xinyuan Development Bao has been constantly leading the industry forward, the strength of the current domestic pet food brand has gradually been able to catch up with the top foreign brands, I believe that in the near future, our pet food brand will also be able to win the favor of more pet owners around the world, showing the style of Made in China.