Recently, the news about the increase in the recommended retail price of Master Kong's packaged tea juice series has sparked heated discussions on the Internet. According to the notification letter issued by Hangzhou Dingjin Food, it is recommended to adjust the 3 yuan bottle of medium-packaged tea juice series to no less than 35 yuan bottle, 1L tea juice series from 4 yuan bottle to no less than 5 yuan bottle. Although Master Kong has not officially confirmed the authenticity of this news, the cost** is widely considered to be the main reason for this price adjustment.
The continued rise of sugar** is undoubtedly one of the important factors driving beverages***. In September, the sugar price index reached its highest level in almost a decade and, despite a pullback in October, was still about 46 percent higher than a year earlier6%。The rising cost of raw materials has undoubtedly put pressure on beverage producers.
In fact, the prevalence of beverages is not an isolated incident. In recent years, affected by factors such as cost and consumption upgrades, many brands, including Coca-Cola, have made different degrees of adjustments. Nowadays, most of the bottled drinks are concentrated between 3 yuan and 7 yuan, and the low-cost drinks of about 3 yuan are gradually decreasing, mainly concentrated in tea and juice drinks of brands such as Master Kong and Uni-President.
Consumers are more sensitive to beverages**, especially when it comes to price-performance ratio. Therefore, in addition to considering cost factors, enterprises also need to fully evaluate the impact of market acceptance and brand image when adjusting**. At the same time, by improving product quality, increasing the diversity of product lines, optimizing the best chain, etc., we balance cost pressure and consumer demand to ensure competitiveness in the fierce market competition.
The collective disappearance of low-priced beverages reflects changes in consumer trends and changes in the market environment. As consumer demand for health, quality and taste increases, it may be difficult for low-priced beverages to meet these new consumer demands. However, this does not mean that the low-price market will disappear completely. Enterprises still need to pay attention to the needs and interests of different consumer groups and provide diversified choices to adapt to the changing market environment.
Overall, Master Kong's price hike and the disappearance of low-priced beverages have revealed the challenges and opportunities facing the beverage industry. In the face of the pressure of cost** and consumption upgrades, enterprises need to be flexible and respond to sustainable development and meet the growing needs of consumers by innovating and optimizing operational strategies. At the same time, policymakers also need to pay attention to market dynamics and formulate reasonable regulations and policies to guide and support the healthy development of the beverage industry.