On the evening of the 16th, Yu Minhong and Dong Yuhui appeared in the live broadcast room.
It's like a big web TV series.
In recent days, the Dongfang selection essay incident has continued to ferment. On December 16th, after a series of decisions such as removing Sun Dongxu as CEO, suspending anchor Tianquan for 3 months, and releasing blocked fans, on the evening of the 16th, Yu Minhong and Dong Yuhui appeared in the live broadcast room, Yu Minhong said that Dong Yuhui will definitely have the right to speak in the future, and will adjust the salary of Dong Yuhui and other anchors, and Dongfang Selection will soon start a first-class adjustment ......
This matter seems to be decided, but it seems that it is not over. It remains to be seen whether some public opinion and controversy will continue to be derived in the future. However, the four questions left by this incident are worth discussing.
1.Why has an internal incident of a company become a hot event on the whole network?
One phenomenon is obvious: society, especially the Internet, is deeply involved in specific events, and even in the internal affairs of a company.
You might as well change the scene, if it's just in an internal *** of the Oriental Selection Company, or if a guest who comes to visit asks, "Is the copywriting that your anchor said a team creation or an individual writing?"Whatever the answer is, it's not surprising, and it's likely to be just a simple daily exchange.
But because it is in the comment area of the account of tens of millions of fans, and because it is theoretically open to all the public, it has become available to everyone and everyone can participate in the discussion. Every word you say to me will condense the seemingly small things into an incident, which will continue to ferment, repeatedly hit hot searches, and finally form an uproar.
The current ** ecology presents a very significant complexity and a strong sense of change. As an enterprise organization, how to adapt to this network ecology, how to govern such a network ecology as a management department, and how to abide by the principles and protect oneself as an individual in such a network ecology, it is worth thinking deeply.
2.What kind of corporate culture should modern enterprises create?
Because of the strong intervention of the first company, the words and deeds of today's enterprises, especially listed companies and large enterprises, and their values, also constitute a public culture. Business is no longer a closed world, it has become part of the public world.
Therefore, a healthy corporate culture is the guarantee for an enterprise to move towards a long-term future. Companies that only think about making quick money and harvesting a wave of leeks cannot have vitality.
Recognizing this premise, some things should not happen. For example, some company managers have the illusion that the live broadcast room is their own office, completely ignoring the public nature of this occasion before speaking, and even making some gaffe actions, and it is inevitable that they will be criticized by onlookers.
For example, we often talk about "distribution according to work". At a time when goods and services are highly developed, the factors of production are becoming more and more abundant and even abstract. Sometimes it is difficult to quantify the workload and value of some employees, so how to participate in the distribution of income according to the actual contribution, and how to take into account the fairness of material and mentality, has also become a new topic.
is a very simple example, because a certain star goes to watch a certain drama or a certain movie, which is the mentality of many consumers. So, can the leading actor's salary be higher than that of the director?There is no shortage of such cases in reality. Just as the actual contribution of technical talents in some key links to the enterprise may be higher than that of a CEO, the treatment of a business star is also close to or even higher than that of managers. Enterprises and their managers should learn to adjust their mentality in this regard in the future.
Of course, this is not a question of Dongfang selecting a company, and the Li Ziqi incident can be more or less regarded as a lesson from the past. And many times, this kind of breakup, cut-off, or conflict and dispute ends in a lose-lose situation.
3.How can Internet celebrity anchors and enterprises survive online?
An Internet celebrity anchor has gained a huge number of fans in a short period of time, and he will definitely face all kinds of troubles.
For influencers, on the one hand, they need to adjust themselves, and at the same time, they need to understand the importance of the platform and team. The popularity and sustainable growth of an anchor are also inseparable from the sincere cooperation of the team. The silent service of some "behind-the-scenes" personnel finally presented the wonderful performance of the anchor. Looking back at those Internet celebrity anchors, there is also a strong and close-knit team behind them.
Dong Yuhui said, "It's impossible to watch your hard work being ruined, it's like your child." The hard work here is obviously not only a huge number of fans, but also a team and its common career aspirations, as well as the symbiotic relationship between the platform, the team, and the individual. Since the fermentation of the matter, in fact, Dong Yuhui has been carefully maintaining this relationship.
So, what about businesses?
It is human nature to pursue profits, and it is the nature of people in the workplace, but this world is not only about interests, but also about the emotional ties between people. If a company wants to retain "capable people", the best way is of course to give enough compensation, but visible expectations, status promotion or attention, and spiritual comfort and warmth are also very important.
One must build on a firm foundation. In the final analysis, Internet celebrity enterprises are composed of people, and to be more specific, they are largely composed of "Internet celebrities". Some managers feel that the money is easy to make, so they are fluttering and ignore the interests of employees, which is too ugly.
4.Why do people want to watch this turmoil for a long time?
In the social era, all enterprises are "public enterprises". Employees, supervisors, bosses, executives, managers, and decision-makers, everyone can easily substitute themselves into hot online events, especially migrant workers, who can easily substitute themselves into specific workplace scenarios.
For Dong Yuhui's fans, maybe it's because of what happened to him, and there is a feeling of being angry for an idol. But more people's experience is that we are in such an involuted environment at present, and when we pay attention to this small composition incident, we are actually reflecting ourselves. We are also looking at how a company treats an obvious good employee, and how to retain the good employee through material treatment and spiritual comfort.
As Luo Yonghao said, "It is not easy for young people in society, it is difficult to have no achievements, even if they have made outstanding achievements and accumulate enough resources, it is difficult to do something bigger or more valuable." "How do you make it less difficult for young people to do things?This is also a proposition that the whole society should think about.
Commercial civilization is a higher order of existence than industrial civilization. In the modern sense, the company should be a collective where employees, supervisors, bosses and other strata grow together and fulfill each other, rather than the cold traditional workshop and assembly line. Pinions also need lubricating oil, not to mention the engine
A topic worth thinking about for a long time is what kind of working environment should a company provide for its employeesHow to promote the personal growth and value recognition of employees?These issues are very realistic and urgent.
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