Mr. Qin Gang, what is content marketing?"This is the most asked question we get in the backstage.
What is Content Marketing?
Content marketing is a marketing strategy that attracts and retains the interest of your audience by providing valuable, engaging information.
It no longer emphasizes simply introducing the product's price-performance ratio, materials and efficacy, but focuses on digging into the pain points of the target audience.
Why is it more important to dig out pain points than to refine selling points?
Pain point mining is at the heart of content marketing because it can create a sense of substitution for the audience.
Instead of blindly introducing the features of the product, we should focus on the needs and problems of the audience and build an emotional connection with them.
Only when we can truly understand and meet the needs of our audience can we touch their hearts and gain their trust and support.
As an example, imagine you're promoting delicious lamb from a shabu-shabu mutton shop.
Instead of simply introducing the deliciousness of mutton, we should start from the pain points of the audience. We can describe an audience that hasn't had a meal with their brothers in a long time, how long it hasn't been a meal with a colleague, or how long it's been since they've spent quality time with their family.
By eliciting the real emotional needs of our audience, we can create real resonance in content marketing.
Let's take another example, let's say we're marketing a four-piece bed set.
Don't just introduce the colors and materials, we can focus on the emotional needs of young couples.
We can discuss how to choose the right sheets and duvet covers for each other after three years of dating, thus providing them with advice and guidance.
In terms of refining the pain points, Wang Ya did a very good job.
Wang Ya is a ** shopkeeper who sells exam materials, and she can do very well for the following reasons:
Audience needs: Wang Ya has an in-depth understanding of the needs of test preparers and their needs and pursuits for high-quality test materials. She focuses on providing solutions related to test preparation and meeting the needs of test preparers for exam materials.
High-quality products: The test materials provided by Wang Ya may have high-quality content and real questions, which can help test preparers better prepare for the exam and achieve good results. This high-quality product makes the audience feel the value of what they are buying.
3.Service and support: Wang Ya may provide high-quality after-sales service and technical support to ensure that candidates can get answers in a timely manner if they encounter problems during use. Such a service can increase the trust and support of the test preparer.
By understanding and satisfying the needs of her audience, providing high-quality products and providing excellent service, she is able to win the hearts and minds of test preparers, build long-term relationships of trust, and continue to attract new customers.
We can learn from Ya Wang's experience and win their trust and support by deeply understanding the needs of our target audience and providing corresponding solutions.
So, by engaging deeply with the emotions of our audience, we are able to cultivate a loyal user base in content marketing.
The core of content marketing is to explore pain points rather than refine selling points.
Only by focusing on the real needs of our target audience and building a sense of immersion and emotional connection can we successfully attract and retain the audience's attention.