Preface.
With the rise of the online shopping craze, Xie Qingjun's family became popular because of their touching search for their loved ones. But recently, they have encountered a series of problems during the live broadcast, which has attracted widespread attention from netizens. was banned, which attracted the attention of many people. Below, we have an in-depth discussion of the reasons why Qingshuai was banned, the pricing problem, and the anchor who changed to reward, and according to our own views, analyze and understand the countermeasures of Qingshuai's team in this field.
Xie Qingshuai's name, what the hell is going on?
Xie Qingshuai's family of three, that is, at noon on December 24, was live broadcasting, and his live broadcast was suddenly turned off, which made many viewers very confused and curious. Some people speculate that this may be that some taboo words or words appeared in Xie Qingshuai's live broadcast room, so they were reported and **. Some people speculate that this is likely because of the information about missing children and the search for relatives revealed by Xie Qingshuai in the live broadcast. However, these are all speculations by netizens and have no basis. Afterwards, Xie Qingshuai did not give any explanation for this incident, which made netizens even more suspicious of the authenticity of this incident.
Extended: Live Streaming: Pros and Cons.
Live streaming is a new type of marketing model that has emerged in recent years, and it is becoming more and more popular on the Internet. In the live broadcast room, the host can conduct live demonstrations, explain product features, and guide sales. This direct interaction method gives customers a more intuitive and real shopping experience, and at the same time, it also gives the live broadcast platform to attract fans and increase sales. However, there are also many problems and controversies. Some live broadcast platforms have carried out unfair pricing on **, and they have seized the mentality of "following the trend", deliberately making **** qualifications, hype, so that customers cannot get benefits from shopping. In addition, some live broadcast platforms still have problems such as excessive publicity and exaggerated publicity, which makes people distrust and disappointed. In this regard, it is suggested that the anchors of major platforms should improve their own quality, act in strict accordance with the rules, stick to their own principles, stick to their own principles, maintain their own morality, and promote the healthy development of the entire industry.
*Pricing: Negative effect on Qingshuai live broadcast.
On Xie Qingshuai's live broadcast platform, some netizens revealed that the prices of things sold on Xie Qingshuai's live broadcast platform are higher than the official **. For example, a certain sweater was priced at 109 on the official **, but it was sold for 119 on Xie Qingshuai's live broadcast platform. What's even more puzzling is that Xie Qingshuai actually lowered the ** of this sweater from 399 yuan to 119 yuan, and it was sold on the official **. The incident caused a large number of netizens to question and complain, saying that Xie Qingshuai deliberately exaggerated the price during the live broadcast to confuse consumers. Xie Qingshuai did not give a clear explanation of the matter, nor did he make any apology, which made netizens even more suspicious of his credibility.
Extension: Some thoughts drawn from the issue of Qingshuai price.
Xie Qingshuai's live broadcast pricing problem is not an isolated case, but a common problem in the entire live broadcast industry. When the anchor promotes the product, he should seek truth from facts and promote the product's ** fairly, and cannot exaggerate the effect of the discount, thereby causing misleading. In addition, consumers should strengthen identification, not only look at the price, but also comprehensively consider product quality and after-sales service, and look at live streaming with a rational attitude.
Gifts lead to controversy: the dilemma of dividends.
As Xie Qingshuai's family became more and more popular, they could no longer open their own accounts, but chose their mother's account to receive gifts in the live broadcast room. The change has sparked heated debate on the web. Some people say that Xie Qingshuai's family of three is all aiming to make money, completely abandoning the original purpose, from selling goods to accepting gifts, giving people a feeling of collecting money through the Internet. However, there are also some people who have expressed their support for Xie Qingshuai, who have not lost their hearts, but are facing real challenges, and arguments are inevitable.
Extension: The contradiction between Internet celebrities and reality.
Without their support and attention, the success of influencers is inevitable, but after this era of dividends, how to continue to survive on the Internet has become a severe test. When chasing commercial profits, they also have to think about whether they should stick to their original intentions, insist on their own values, and be responsible for their fans. Celebrities must understand that only by treating people with sincerity can they gain a solid fan base and earn a good reputation. As fans, you should also look at what influencers do rationally, and supervise and evaluate them. All in all, Xie Qingshuai's family encountered a series of problems during the live broadcast, such as account bans, ** problems, and switching to reward live broadcasts. This series of questions has aroused widespread suspicion among the majority of netizens, and they have begun to wonder whether Xie Qingshuai's family is real. In Xie Qingshuai's view, as an Internet celebrity, you must consciously assume your responsibilities, stick to your own ethics, stick to your morality, face problems, and make positive reactions. As netizens, we should look at online live streaming with a rational mindset and carefully evaluate and protect our rights and interests. Only in this way can the benign development of this industry create a benign development environment for this industry.