The situation in the entertainment industry is unpredictable, and recently there has been another endorsement war that has attracted everyone's attention. Di Lieba was promoted to the global brand ambassador of Diao, while Xiao Zhan was in TOD'S's treatment has also been improved, from the brand ambassador who was at the same level as Liu Shishi to the global level. The news quickly sparked dissatisfaction and controversy among fans on both sides.
First of all, Liu Shishi fans expressed dissatisfaction. They think that the level of their own spokesperson is lower than Xiao Zhan's, which is Xiao Zhan's special bullying of his predecessors. They feel that the brand ignores the old feelings and does not give Liu Shishi enough face. However, Xiao Zhan fans believe that it is natural that spokespersons at different levels will be treated differently, which is a matter of course. They believe that although Liu Shishi has cooperated for so many years, it has not brought more surprises to the brand, so it is reasonable for the brand to promote other spokespersons.
This endorsement war not only sparked disputes between fans, but also showed us the complexity and cruelty of the entertainment industry. In the vanity fair of the entertainment industry, the status and treatment of celebrities are often determined by their strength, popularity and market value. The brand chooses a spokesperson in order to use the influence of celebrities to open up the market and enhance the brand image. Therefore, it is natural for brands to consider these factors when choosing a spokesperson, rather than simply considering factors such as the length of cooperation with a certain celebrity or gender.
For Liu Shishi, although she is a senior, she may indeed have an advantage in fashion as the current popular traffic stars. This is not to say that brands are patriarchal, but that the market and consumer needs are constantly changing, and brands need to constantly find new marketing strategies to attract consumers. Therefore, Liu Shishi may not have brought more surprises to the brand after cooperating for so many years, and Xiao Zhan, as an emerging traffic star, has greater market potential and influence, so it is reasonable for the brand to choose to promote him.
However, we also need to understand the feelings of our fans. For fans, their favorite stars are their idols, and they want to see their idols get a better status and treatment in the entertainment industry. However, they must also understand that the entertainment industry is a highly competitive market, and the status and treatment of celebrities are determined by the market and consumers. Therefore, fans should look at this issue rationally and not blame others or brands for the frustration of their idols.
Finally, we want to say that commercial endorsement is a matter of chasing fame and fortune. Liu Shishi has also recently become a global spokesperson for a jewelry brand, and if she can continue to film effectively, she will not worry about endorsements in the future. Therefore, why should fans bother with this and offend Xiao Zhan? The entertainment industry is a rapidly changing place, and we should cherish the efforts and dedication of celebrities, and at the same time, we should also look at their achievements and status rationally.