2023 has begun to enter the countdown, looking back on the past year, we have experienced a strong recovery of the catering industry after the beginning of the year, and we have also witnessed the repeated decline of the bottom line under the involution.
I believe that many enterprises and merchants can empathize with the fact that 2023 is not as good as imagined. I thought that after the epidemic opened, the business of physical stores would be much better, however, the economy was in recession, the recession was in place, a large number of layoffs were made, and the industry was reshuffled. Everyone is confused, not knowing how to break the situation, not knowing when the economic situation will really improve, and when life will really get better.
According to the data of the enterprise survey, from January to October this year, the cumulative number of new registrations of catering in the country was 35010,000, 37 more than the same period last year (January-October 2022).40,000. At the same time, from January to October this year, the cumulative sales volume of catering in the country also reached 10560,000. It can be seen that the number of new stores has soared, the old stores have struggled, and some stores have closed down, which has greatly stimulated the catering track.
In the face of the reality test of the intensification of the industry's involution and the serious homogenization of products, not only the catering industry, but also many industries have seen a fierce wave of price reductions, all of which are fighting a fierce war. Consumers are becoming more and more cautious, pursuing both the best and the most quality. Merchants either join the army of ** and retain customers;Either stick to the bottom line and lose customers. At the same time, various industries are also experiencing the problem of cost, especially after the epidemic, with continuous labor, high rents, and doubling of material costs.
However, the first war is undoubtedly a danger signal for the majority of small, medium and micro enterprises, after all, price reduction is more at the expense of the interests of physical stores. Therefore, the reality experienced by more business owners is that there are no customers, meager profits, and the market survival space is being swallowed up. Enterprises and merchants are facing the situation of big fish eating small fish, and facing a major reshuffle in the industry. 
So in the face of insufficient internal drive, external pressure and other environments, how should enterprises respond?
The meeting pointed out that the general tone of economic work in 2024 should adhere to the principle of seeking progress in stability, promoting stability with progress, and establishing first and then breaking, and systematically deployed the economic work in 2024 from nine aspects, the first task is to lead the construction of a modern industrial system with scientific and technological innovation, which mentions ".Develop the digital economy and accelerate the development of artificial intelligenceBiological industry economy, accelerate the transformation and upgrading of traditional industries”。In the future, enterprises may face more uncertainties and uncertain challenges, but the development direction of the digital economy is clear, and enterprises should firmly grasp this strategic opportunity and transform and upgrade in a timely manner.
In recent years, everyone has mentioned great health, what is great health, is it simple health care, physical examination, health management, etcWrong!As everyone knows, whether Chinese or the world, the real demand for great health is to cure diseases and save lives;The mismatch between practitioners' cognition and consumer demand, how can there be a king in the industry?
Recently, I was invited to participate in a high-end health seminar, the theme of the conference is light medical breakthrough big health model**;This seminar allowed me to truly see the future glory of the big health track;Light medical treatment, simple operation, safe and convenient, requires qualifications, the key is to solve the big medical problems, diseases, organs against the scale, this is the people just need the market, China's big health track is ahead of the curve, the big health track can really be on fire!
Friends who are interested in the field of big health and light medical care can leave a message with me in the comment area to communicate, and jointly develop and future trends of the big health track.
The intensification of involution and industry reshuffle is the inevitable trend of current economic development. Companies need to change their mindsets, strengthen innovation, seek collaboration, and pay attention to policy changes to meet the challenges. Only in this way can we be invincible in the fierce market competition and achieve sustainable development.
In the context of intensified involution and industry reshuffle, personal development also needs to be adjusted and planned accordingly. First of all, we need to improve our overall quality and ability level and enhance our competitiveness. Secondly, we need to pay attention to market changes and industry development trends, and adjust our career plans and goals in a timely manner. At the same time, we also need to maintain a positive attitude and an optimistic attitude, continue to learn and improve, and meet the challenges and opportunities of the future.
In short, the intensification of involution and industry reshuffle are inevitable trends in the current economic development. Whether it is a business or an individual, it needs to adjust and plan accordingly to respond to challenges and seize opportunities. Only by keeping up with the pace of the times, constantly learning and progressing, maintaining a positive attitude and innovative spirit, can we be invincible in the future market competition.