"I'm set up by traffic, and I don't even have to support my family...Folks, can you give me a tip? ”What happens when an ordinary restaurant person suddenly falls into the "whirlpool" of traffic? An aunt who sells roast goose legs suddenly became unexpectedly popular by the "foodie students" of Tsinghua University, Peking University, and Renmin University. She has gone from an unknown catering person pushing a small cart to a stall to becoming a "top stream" who has attracted the attention of the whole network; From the huge traffic that smashed at her, to being directly scared to the point of closing down and having a psychological breakdown, she didn't come out of the stall for a few days; But he soon resumed business, and he also opened his own Douyin account, and his followers increased by 2 in three days50,000....The experience of "Aunt Goose Legs" in just a few days can be described as twists and turns. In addition to eating melons, what is the significance of reference for us catering people? When ordinary people face "splashing traffic", how should they deal with themselves? "No one asks about barbecue for 10 years, and once you become famous, the world knows! ”，"Aunt Goose Legs" suddenly exploded! "Aunt Goose Legs", surnamed Chen, is 54 years old this year, a native of Lianyungang, Jiangsu, and has been in Beijing with her husband since 2000. At that time, the "Aunt Goose Legs" couple probably wouldn't have thought that 22 years later, as ordinary people, they would become "top Internet celebrities" and be reported and concerned by many official **. 1) Beipiao has been drifting for more than 20 years, the first 10 years of Peking University sold fruits, and the last 10 years sold barbecue in Peking UniversityIn order to raise two children, the "Aunt Goose Legs" couple came to Beijing to work in 2001. First, he sold fruits on the campus of Peking University for 10 years, and in 2011, the fruit stall was demolished, and he came out of the school and sold a barbecue at the gate of Peking University. At first, there were many types of barbecue, but then it slowly began to be streamlined, specializing in roast goose legs. All goose legs are washed, marinated, and roasted by hand. The house they rented outside the Fifth Ring Road was rented for more than 2,000 yuan a month. I started to clean up at 6 o'clock in the morning every day, and I was busy until late at night, and sometimes I couldn't go to bed until 2 o'clock in the morning. Because of the busy years for many years, the joints of the hands of the "Aunt Goose Legs" couple even have some deformation. 
Relying on the hard work of the couple, the eldest son of the "Aunt Goose Legs" couple is now 28 years old, and the younger son is still in college. 2) Tsinghua Peking University "competed for the goose leg battle" and sent "Aunt goose legs" to the hot searchAnd so the days went on. Before, the group of "Aunt Goose Legs" was still very deserted, and there was a pre-sale period of one day, which would not be as light as it is now, and the group was not lively. During the Chinese New Year, Aunt Goose Legs sent New Year's greetings in the group, but no one replied. Until last week, "Aunt Goose Legs" suddenly became popular. "Aunt Goose Legs" moved to Tsinghua University, and Tsinghua students helped build a goose leg group, but I didn't expect to set up more than a dozen WeChat groups in one day. 
So, the "Aunt Goose Legs" prepared 300 goose legs, but soon more than 500 Tsinghua students were surrounded. "Aunt Goose Legs" will go to the gate of the university at about 9 o'clock every night, and the students will wait in line in the cold wind early, hundreds of goose legs, all of which will be drained within half an hour. Tsinghua's "foodie students" placed orders like crazy, so that the "goose-legged aunt" was too busy and had to "pause" back to Peking University and the National People's Congress. Because of the limited production capacity, one oven is baked in 15 minutes, 30 are baked in one oven, and the number of production per day is limited, and I can only go to one school a day. 
As soon as the news came out, it exploded, and the students of Peking University and Renmin University were eager to hope that "Aunt Goose Legs" would return to their own school. It was also a shouting between several colleges and universities, which directly pushed this incident to the hot search. For a while, in addition to students, reporters, self-** and other people from all walks of life went to watch "Aunt Goose Legs". Roast goose legs, Peking University 15 yuan a piece, other schools are a little farther, 16 yuan a piece. And after the recent explosion, according to the "Aunt Goose Legs" accepted other ** disclosures,A daily deposit of 20,000 yuan can be collected. 3) "Aunt Goose Legs" was scared by the traffic and closed down, but later resumed business and opened DouyinOn the evening of November 28th, many ** and cameras surrounded the "Aunt Goose Legs" who were distributing goose legs. A few "aunts" in a second, "Aunt Goose Legs" were overwhelmed, and there were suspected scalpers who wanted to buy a few more chicken legs, but they were refused: "No one or the students can eat it". In the face of such a huge flow and chaotic scene, the "Aunt Goose Legs" couple seemed a little resistant and afraid, "There is no point in paying attention to me", "We don't want to be popular, we want to make a barbecue quietly". Because some people may not have bought it, the "Aunt Goose Legs" who distributed the goose legs had to process a refund, and some people had to refund the cost of 11 goose legs at one time. Until about 11 o'clock in the evening of the same day, Aunt Goose Legs sent messages in multiple WeChat groups saying that it was too messy and would stop roasting for a few days. On November 29, "Aunt Goose Legs" opened an account on Douyin and responded: "I just want to make a barbecue peacefully, the amount is too big, the pressure is too great, I don't dare to do it for the past two days." ”
However, on November 30, "Aunt Goose Legs" was adjusted. Her Douyin account of "Aunt Chen with goose legs" currently has 280,000 followers. She sent a second **, in, she smiled and said: "I'm going out of the stall tomorrow, I still have to send you goose legs, I am reluctant to leave you, I hope that when you take the goose legs, don't pile up, just come one after another." It is understood that the "Aunt Goose Legs" couple is still thinking about whether to rent a store to "sell roast goose legs". The roast goose leg that Qingbei students are competing for, or the next Internet celebrity product? Then again, is this roast goose leg really that delicious? So much so that the students lined up in a long line in advance in Beijing, where the cold wind was cold and a few degrees below zero? So much so that the students of Qingbei and Renmin University have asked "Aunt Goose Legs" to come to their schools, to get wet with rain and dew, and even want to give "Aunt Goose Legs" a real Xi or be an assistant. It's not a pure battle for traffic, though. Because the cafeteria of the National People's Congress responded quickly. Soon, the third floor of the canteen in the North District of the National People's Congress began to ** goose legs, tentatively five hundred per day. The students rushed to hear the news, and fifteen minutes before the notification time, they had already lined up in three columns, just waiting for the food. The canteen of the National People's Congress *** Warm People's Congress", posted a tweet titled "Independent research and development, preemptive listing, Renmin University canteen breaks through the roast goose leg neck technology", expressing the food in a serious scientific research language, which is full of fun. Since then, the canteens of Beijing Forestry University and other university canteens have also joined the ranks of self-developed roast goose leg technology. 
For our catering people, the explosion of this accidental event made the product of roast goose leg appear in the eyes of the public. Perhaps, roast goose leg can also become an Internet celebrity product, because it has the potential of some Internet celebrity products. 1) It has the endorsement of the "foodies" of China's top three universitiesStudents from China's top three universities are all vying for it, and the top students in the college entrance examination from all provinces and regions are vying for it. Roast goose leg already has an endorsement. And after this fortuitous event, the concept of roast goose leg has been popularized, and the market education of the product has been virtually done. 2) Roasted goose legs, which are relatively scarce and scarceCompared with common ingredients such as chicken and duck legs, roast goose legs are actually rare. Those ingredients are tired of eating, what is the taste of goose legs, this curiosity will also make many people want to try it. 3) Roasted goose leg is a favorite taste among young peopleAs a roast goose leg that has grown up from several universities, the roast goose leg has been sold for 5 years, which shows that it meets the taste of college students and young people. The taste of roasted goose leg has been proven in the market. 4) 15 yuan for a big goose leg, cost-effectiveFreshly made and roasted, 15 yuan for a big goose leg. In a first-tier city like Beijing, it is cost-effective. It is suitable for students, and also for office workers who "consume cold and have tight pockets". 
It is not impossible for a product to become popular because of a fortuitous event. The popularity of Chongqing noodles is because in 2013, "A Bite of China" presented a vivid bowl of Chongqing noodles in front of the national audience, and Chongqing noodles have become Chongqing's second business card since then. At present, the annual output value of Chongqing small noodles is 42 billion yuan, and there is a chain and large-scale catering brand such as "Meet Small Noodles". The same is true for the roast goose leg in this incident, which may not necessarily have a chain brand right away, but it may be able to make a new Internet celebrity product. When the restaurant people are digging out their minds to develop new products, roast goose legs may be a ready-made. In the face of this overwhelming traffic, what should ordinary catering people do? In fact, it is understandable that "Aunt Goose Legs" was scared in the face of huge traffic two days ago. As the lowest ordinary catering person who lives on "roast goose legs", he works hard every day, getting up early and working at night. Day after day, I buy ingredients, process ingredients, guard the stall, and sell out the food for the day, and sometimes I have to keep it until the evening because it is not sold out at all...Dog days, the cold wind howling winter, never dare to stop, in order to fill the stomach with food and maintain the family's livelihood. I'm not afraid of being tired and tired, but I'm afraid that the traffic will swallow up my small business after it suddenly comes. For example, some people may be eyeing the "goose-legged aunt", as a mobile vendor, do they have ID photos, and is the processing site qualified? If you can't set up a stall to do business because of this, how will you live? These all constitute a huge pressure on the "goose-legged aunt". Moreover, some ordinary people are coerced by traffic and can only "disappear" completely. After all, this has been the case before. A 90-year-old grandmother in Zhengzhou has been selling vegetable buns at night for more than 30 years. When asked why she was still selling steamed buns at such an old age, the grandmother replied, "Some people are willing to rest, some people are unwilling to rest, and I feel bored when I rest". 
However, there are always people guarding the grandmother to do the live broadcast, and in the end, there is no way, the grandmother can only "disappear". I had no choice but to give up the lifestyle I loved. Subsequently, with a bowl of ramen for 3 yuan, the price has not increased for 15 years, and the "ramen brother" in Fei County, Linyi, Shandong Province has also become popular. Once so popular, people went to his hometown every day to do interviews and live broadcasts to bring goods, so that their village received up to 4-50,000 people a day. In addition to a bowl of ramen for 3 yuan, there are also various kinds of meat and dried tofu, etc., and a bowl of ramen can be sold for 10 yuan. Ramen Brother has also created several new products on his own. In addition, after experiencing the collapse of the initial unexpected popularity, Ramen Brother has gradually Xi the life of being noticed, and his Kuaishou Douyin fans add up to nearly 4 million, mainly to show his life as a ramen. His wife's account is used for live streaming and selling local agricultural and sideline products. Brother Ramen is a relatively sober person, and he was not swallowed up by traffic for a long time, and he successfully took advantage of the traffic to achieve better development. 
In fact, when ordinary people face the torrential traffic, it is normal to be afraid. But you can't hide, how to catch the traffic? Even if you can't "maximize the benefits" of traffic like a professional, you can learn to embrace traffic correctly, make your business formalized and compliant, and make your life better. After a short period of fear, "Aunt Goose Legs" reacted quickly, registered a Douyin account, and is now back to setting up stalls. The first Internet celebrity of Nanjing fried rice has also been doing it for many years, and suddenly one day it became popular, and later Nanjing fried restaurant opened a store, the signature is sour cowpea fried rice, and it is still very popular today. Ordinary catering people like "Aunt Goose Legs" were suddenly hit by the traffic, which is "hard to find", do things well, try to "ride" this traffic, and optimize the development from a street vendor to a store step by step, and improve their lives.