A domestic mobile phone with an official price of more than 10,000 has been on sale for three months, and sales continue to be hot. Ten years ago, such a scenario was unimaginable for domestic mobile phone brands, however, now it really happened to the Huawei Mate60 RS Extraordinary Master. Among Huawei's high-end products, perhaps the most well-known is the Mate RS series, which started with the Mate 9 series in collaboration with Porsche Design. After years of user reputation accumulation in the Mate RS series, Huawei has launched a new ultra-high-end brand, Extraordinary Master, this year, which is another upgrade of Huawei in the high-end market layout.
Although the name has changed, this collection has maintained its excellent quality as always. Last year, our evaluation of the Mate50 RS was high-end aura and hard core power, and these eight words also continued to the extraordinary fashion appearance of the Mate60 RS. From the perspective of ID, the sharp red ceramic body, the familiar octagonal star diamond design, the three-dimensional line outline, and the ultimate combination of metal and ceramic materials all make the Dota Mate60 RS extraordinary master exude a unique noble temperament. It is worth mentioning that this red ceramic backplate has undergone a total of 60 days and more than 50 processes of fine polishing, and the manufacturing difficulty is unparalleled in the mobile phone industry, which is probably the best interpretation of its extraordinary.
As a pioneer in Huawei's mobile phone exploration technology, the Mate60 RS Extraordinary Master represents the highest level of product power of Huawei mobile phones. I was very satisfied with the Basalt architecture, Kunlun glass, satellite call and messaging functions, as well as the 10-stop variable aperture main camera and ultra-macro telephoto. In addition, the stability and silky smoothness of the HarmonyOS system are also the most profound perceptions of my daily use. In addition to the above-mentioned technology and quality, this phone also has a unique sophisticated call feature that prevents calls from leaking.
In addition to technology and quality, I also deeply appreciate the added value of this phone. The unique identity tag attributes and circle identity make the Mate60 RS a hot seller in the market. This is not only a simple endorsement value recognition of the so-called Tianwang same model, but also a recognition of consumers' continuous investment and polishing in the field of ultra-high-end flagships of 10,000 yuan.
If you can't think of any good ideas, I think it's a good choice to give this Mate60 RS Extraordinary Master. This red version goes well with the festive atmosphere of the New Year.
Some changes in Huawei's brand building in the past two years are worthy of attention and learning from friends. In addition to the Extraordinary Master brand, which represents high-end quality, Huawei also launched the free imaging brand X Mate last year. These actions reflect that Huawei no longer needs to rely on international brands to enhance its brand image and premium. After accumulating enough product reputation and technology precipitation, and after several years of ups and downs, Huawei itself has enough brand appeal to support the public's perception of high-end brands.
Huawei's determination to build high-end products and its persistent investment in technology are inseparable from the ability to move from the ordinary to the extraordinary. If Huawei hadn't firmly made the R series as an extended flagship, it would not have the success of today's extraordinary master and recognition as a high-end brand.