In today's society, in addition to the pursuit of warm clothes in winter, people are also constantly pursuing fashion, and "fur coats" were once considered to be the representative of fashion.
But now everyone has found a strange phenomenon, that is, the "fur coat" is gradually withdrawing from people's sight, replaced by a down jacket, so what is the reason why the "fur coat" is gradually losing people's love?
When it comes to "fur coat", many people say that they have never heard of this name in their lives, but if "mink coat" is mentioned, it is estimated that most people will suddenly understand.
In fact, "mink coat" is a category of "fur coat", and "fur coat" refers to a coat made of the fur of various animals, which looks very expensive as a whole.
Because it is made of real animal fur, the ** of the coat is also very expensive, but "you get what you pay for", and the warmth of the fur coat has been recognized by practice.
Previously, fur coats were widely popular in the Northeast because of their excellent warmth, and the Northeast region was affected by the monsoon climate, and the winter temperature was very cold.
In addition, it often snows heavily in winter, so people urgently need warm clothes in order to maintain their body temperature, and the "military coat" was one of the most popular winter items in the Northeast.
But when people became rich, they had new requirements for their own dress, because at this time, Western fashion ideas began to be introduced into our country and influenced many young people.
And some people who have made themselves rich through business also hope to be able to show that their economic conditions have improved significantly through external clothing.
In this case, the change of winter clothing is imminent, and the appearance of fur coats perfectly meets people's needs, first of all, fur coats have excellent heat retention.
Because most fur coats are made of fur, it can help people resist the cold wind and make people feel warm in the snow and ice.
Secondly, compared with winter clothing such as military coats, fur coats have more types and look more beautiful, and if you go out in a fur coat, you can attract the attention of countless people.
Although the fur coat is more expensive than other winter clothes because of the process, the fur coat is basically not easy to deform when worn, and if it is properly maintained, a fur coat can be worn for many years.
In addition, the industry in the Northeast is relatively developed, there are rich resources around, and people's living conditions are relatively good, so buying a fur coat is not a difficult thing for some wealthy families.
Moreover, by buying a fur coat, a person's family situation can also be revealed from the side, which can become a symbol of status and wealth, and under the influence of this idea, the fur coat quickly became popular in the Northeast.
The trend gradually spread from the Northeast to all parts of the country, and the fur coat became a fashion symbol at the time, and if someone walked down the street wearing a fur coat, the return rate was simply 100%.
However, as time goes by, it is not difficult to find that fur coats are gradually disappearing into our lives, replaced by all kinds of down jackets.
When shopping for winter clothing, people no longer regard fur coats as their first choice, but instead strive to choose a down jacket that suits them better online and in physical stores.
In fact, down jackets will replace fur coats to become popular clothing in the current winter, mainly affected by the following factors, first of all, the change of fashion trends.
In different eras, the trend that people are chasing will also change significantly, for example, in the 90s of the 20th century, people prefer to wear bell bottoms and count the ** head, maybe we can't understand the aesthetics of the time, but this was a representative of fashion at the time.
Under the influence of fashion ideas, the fur coat has become a symbol of obsolescence, and wearing a fur coat will not be envied by everyone, but will be considered by some people as a representative of the nouveau riche.
In this case, down jackets with a variety of styles have appeared on the market, and unlike fur coats with monotonous colors, down jackets are available in a variety of styles.
Not only can consumers choose the length of clothes, but even the style of clothes is constantly innovating.
Whether it is a plump group of people or a thin group, they can choose a down jacket that suits them, which fully meets the preferences of many consumers and caters to the changes in the market.
In fact, a down jacket is better than a fur coat, which is made of fur as a whole, so some people of the body look very bloated after wearing it.
It makes people look very unsightly in appearance, and how to match a good fur coat is also a problem, if it is not matched well, it will look particularly rustic.
However, when the down jacket is matched, it is very convenient, and the inside of the down jacket can be matched with a variety of styles of clothes, and there is no need to bother with it when wearing.
And when people choose down jackets, they can also choose those styles that can cover the shortcomings of their body and amplify the advantages of their bodies, so that they can look more young and beautiful.
Again, the cold resistance of down jackets has been significantly improved, before, the most fundamental purpose of everyone buying fur coats is to protect against the cold, after all, many people can't bear the snow and plummeting temperatures in winter.
However, with the advancement of science and technology, down jacket merchants have made many breakthrough patents in the manufacture of clothes, which have greatly enhanced the cold resistance and warmth of down jackets.
Even in cold weather, down jackets can survive the cold weather, and many down jackets now have significant enhancements in terms of patents for stain and water repellency.
Even if you accidentally get your clothes dirty in your daily life, you don't need to use the washing machine to wash them again, you can wipe them with a clean paper towel to wipe the stains off your clothes.
However, the maintenance and cleaning of a fur coat is relatively complicated, and if you want to protect your fur coat well, you must send it to a dry cleaner for dry cleaning.
This will not only consume everyone's time and bring a lot of trouble to people, but also increase everyone's daily expenses, so people prefer convenient down jackets in comparison.
Finally, there is a change in people's thinking, as we all know, a good fur coat is made of animal leather, so in the process of making coats, many animals will lose their lives.
At first, people did not take this phenomenon to heart, but with the growth of the economy, people's awareness of environmental protection is increasing, and animal protection is becoming more and more important.
Various animal protection groups have also emerged, and many environmentalists have begun to spontaneously resist fur coats, believing that continuing to wear them is an inhumane expression.
And after the development of technology, there are many imitation fur coat materials on the market, these materials look no different from real animal fur, and they are not inferior in warmth.
Compared with fur coats, down jackets are made more humanely and costly, making them more popular with consumers.
But down jackets are not without any shortcomings, and now the ** of down jackets is rising, and even some brands of down jackets have reached thousands of yuan a piece.
No matter how dissatisfied consumers are, down jacket merchants have no willingness to reduce the slightest, which makes the development of the down jacket market enter a vicious period.
All in all, down jackets to replace fur coats is the inevitable choice of the times, we as consumers, in the market changes, we must learn to have our own aesthetics, do not be coerced by the market, to choose the most suitable type among the many clothing.
Of course, if the ** of down jackets continues to rise, sooner or later, down jackets will also be replaced by new types of clothes and become another "fur coat".