In the past two years, the color pupil industry has ushered in explosive growth, and different styles of color pupils have been widely used in daily makeup matching and aesthetic expression. According to a survey, color pupils have become one of the important branches of the beauty market, 929% of users said that the reason for wearing color pupils is to improve their appearance. **Glasses brand Haichang has a keen insight into every small demand of consumers, and through cross-border cooperation with Panton, the vane of the color industry, it empowers more professional color pupil research and development with scientific color theory, customizes exclusive colors for Asian pupils and the younger generation, and promotes the color pupil industry to upgrade towards stylization and personalization.
As a product with a high repurchase rate second only to lipstick, the color rendering and coloring diameter of different color pupils are also different. In the face of the problem of "thousands of people and thousands of colors", this year, Haichang launched the following series of popular colors through the accurate capture of the spirit of the times and trend culture, which has become a trend for fashionistas to catch up
Starry Eyes Fantasy TOPIA series.
In September this year, Haichang launched the Star Eye Fantasy TOPIA series, which takes light, deep and soft as the keyword, with a total of 4 colors of genderless, utopia, smart island and glass whale, or light, or smart, or dreamy, or deep, each product will meet the different needs of more consumers for color color through subtle and innovative design.
The 2023 contact lenses limited color - Utopia, jointly created by Haichang and Pantone Color Institute, has a dreamy soft blue outer circle, which can bring a sense of freedom and romance.
Light chasing series. Inspired by the light chasing series, the Haichang Chasing Light series adopts the design concept of "virtual and real symbiosis", which makes the eyes more transparent and flexible after matching in daily makeup, and the overall appearance will also be improved.
The color pupils of the light chasing series not only have an attractive appearance, but also have excellent performance in wearing comfort. Among them, there are three popular colors of sun-throwing color pupil shimmer twilight brown, aurora fog gray, and mirror light black, which have an excellent sense of light, and the wearing experience is light and thin without burden, which is the first choice for beauty lovers. In particular, the shimmer twilight brown color has a natural pupil-melting effect, making the eyes appear deep and magnified. This décor with a low-saturation natural finish makes the eyes more agile and is a must-have item worth repurchasing.
League of Legends series.
It is said that "the language of the game is the native language of Generation Z", in order to shorten the distance between the brand and young people and make the brand younger, Haichang teamed up with League of Legends to launch League of Legends· The full range of co-branded products of Star Guardian has become popular for a while. Among them, Haichang's first star Kaisha Brown designed according to the League of Legends character Kai'Sa is mainly brown, with a soft blend, and a slight star flash, which makes the eyes look more gentle. Kai'Sa brown eyes are clear and smart, can create a good sense of motherhood, heavy makeup and light makeup can be matched, and can also neutralize the exaggeration of the reality of net-like eye makeup, whether it is commuting or dating and other scenes can be worn.
Other styles in the Star Eyes Whimsical Series also pry the minds of young people with innovative and bold trendy designs, evoking consumers' memories of the League of Legends KDA girl group, and the design of the "Sweet Ahri Brown" model has added the exclusive love elements of the hero character "Nine-Tailed Demon Fox Ahri", in addition to the "Star Singer Purple" and "Outlier Thorn Gray" and other colors are eye-catching, from the product packaging, the overall atmosphere to the detail design all show Haichang's cross-border cooperation.
As the leading domestic glasses head brand, Haichang adheres to the "style and quality, only for the sake of pleasing one's own eyes", has a production base on both sides of the strait, has the world's leading automatic molded lens production line and a number of high-speed filling production lines for imported care liquid, fully insight into and meet consumer needs, and always adopts the top domestic technology to continuously improve the color sense and comfort of lenses. The concept of "all-round lens care +" has created a care solution that meets the needs of different eyes, and comprehensively covers all categories of glasses-related products.
According to Zhang Shoutuo, senior vice president of Haichang ** glasses, as of the double 11 preemptive purchase period, Haichang's official GMV increased by more than 25%, entering the "100 million yuan" store, and now, more and more young people are improving their eyesight, optimizing their personal image, and showing their more confident and shining side through high-quality color pupils such as Haichang!