The latest arrest by India's financial law enforcement agency has once again raised concerns about the Indian market for domestic mobile phone companies. Despite some difficulties faced by domestic mobile phone companies, they are still determined to enter the Indian market. This is not accidental, but because the Indian market is home to 1.4 billion people, and missing this opportunity will face stiff competition from international brands such as Apple and Samsung.
However, it is not easy for domestic mobile phone companies to achieve breakthroughs in overseas markets. Although the domestic market accounts for 22% of global sales6%, but the share of domestic brands in the global market is relatively low. Therefore, improving profit margins and making breakthroughs in overseas markets are crucial for domestic mobile phone companies.
From the perspective of the global market, it is relatively larger and less competitive. It is an inevitable choice for domestic mobile phone companies to enter overseas markets. However, there are many challenges to achieving this goal.
First of all, domestic mobile phone companies need to adapt to the market demand and consumption habits of different countries and regions. Different countries and regions have different cultural backgrounds and purchasing habits, so adaptability is the first difficulty in entering overseas markets. For example, in the Indian market, consumers value the value of money and the long battery life of mobile phones, which is very different from the Chinese market, where consumers are more interested in brand and appearance.
Secondly, domestic mobile phone companies need to establish a brand image and improve product quality. In the global market, brand image and product quality are important factors for consumers to consider buying mobile phones. Domestic mobile phone companies have made some progress in this regard, but they still need to work harder. For example, Huawei has managed to establish an image of high-end and innovation, while Xiaomi is known for its price-performance ratio.
In addition, domestic mobile phone companies also need to increase R&D investment and technological innovation. In the global market, technological innovation and unique features are key to attracting consumers.