If you use one word to describe the new energy vehicle market in 2023, the word "chaos" should not be allowed.
This year, the new energy vehicle market has gradually become a "fan circle", from "Wei Xiaoli", to "Bichangji", to Wenjie, AVATAR, etc., all have their own loyal "disciples".
There is a "open and secret fight" between brands, and fans of various brands are also chaotic and noisy.
No, at the end of 2023, a certain car emperor once again overturned the "powder keg".
In the winter endurance test of this ** organization, the M7 extended range version of Wenjie scored at the bottom of the plug-in hybrid group, which caused controversy.
Such a controversy not only appeared between netizens and fans, but Yu Chengdong personally turned on the "diss mode".
Yu Chengdong, who asked the world, was evaluated by many ** as "winning and losing".
In the previous AEB test, the M7 won the best result, and Yu Chengdong did not forget to mock He Xiaopeng of Xiaopeng Motors.
This time, the winter endurance of the M7 failed, and Yu Chengdong was angry: "The test of the pit man".
Although we can't completely guarantee the objectivity of this test, we can basically confirm that the bottom of the question M7 must not be better.
Yu Chengdong, don't worry, it's not a problem to ask the world
Yu Chengdong's current job title is Executive Director of Huawei, CEO of Device BG, Chairman of Intelligent Vehicle Solution BU, and Director of Intelligent Device and Intelligent Vehicle Components IRB.
The question belongs to the cooperation between Cialis and Huawei, and the "Huawei Smart Car" model.
To put it simply, Huawei is deeply involved in the product definition, core component selection, and marketing service system of Celis.
To put it thoroughly, the strong Huawei is the one who says it, and the world is mixed well, Huawei takes most of the profits, and something happens to the world, and Cialis is to blame.
And the attitude that Cialis, which is weak, is to follow the big brother, tell the "Huawei story" well, and use Huawei's capital appeal.
Judging from the recent trend of Cialis, the major shareholders of Cialis can wake up with a smile in their dreams.
Careful people will find the problem, why doesn't Huawei cooperate with big manufacturers?
Because large manufacturers are also building their own ecological closed loops, Huawei cannot "cover the sky with one hand" in cooperation, and it is difficult to get the initiative in the distribution of benefits, so it can only cooperate with small factories like Cialis.
Then, while Huawei gets the control of the world, it also has to bear the shortcomings of the weak core technology of Cialis.
In other words, in addition to intelligent technology, there is no other technology that can be used.
We must know that buying a car is not buying a mobile phone, the car has to go through long-term, complex, and even harsh road conditions and environmental tests, reliability is particularly important, and the requirements for mechanical quality are far greater than intelligent configuration.
Heavy software, light hardware, is really putting the cart before the horse; And hyping Huawei intelligence and not interpreting the mechanical strength of Cialis is also unfair to consumers.
The technical system of the world is difficult to return
Previously, we had an article that analyzed the Wenjie brand, which traced back to the origin of Wenjie and Cialis.
To put it bluntly, the Cialis behind Wenjie is an automobile group that relies on vans and cheap SUVs for which Dongfeng Group provides technical support.
In the new energy era, Wenjie wants to rely on Huawei's intelligent technology to "turn a black chicken into a phoenix", but in fact, it is more fantasy than reality.
After careful calculation, Cialis has been established for more than 20 years, but over the years, the author has not seen any "long-term spirit" of this car company.
Up to now, Sailis does not have its own independent research and development of core drive technology and battery technology, even 1The 5T range extender is made up on the basis of the old fuel vehicle.
In the final analysis, can Dongfeng Group hand over the core technology with real advantages to the world? Apparently not.
In terms of blood relationship, Fengshen, Nano and Lantu are Dongfeng's "sons", while companies such as Cialis (Dongfeng Xiaokang) and Liuqi (Dongfeng Fengxing) can only be regarded as the "concubine" of Dongfeng Group at best.
Therefore, many advantageous resources cannot be enjoyed by the world.
For example, VOYAH uses Dongfeng's self-developed mica amber battery system, which is the culmination of Dongfeng. Moreover, in the winter endurance test, the endurance achievement rate was 3805%, which is in the middle of the test model.
What about the brand? Sorry, it only uses the "public battery" provided by CATL Sichuan Times, even if it is equipped with Huawei's electronic control and electric drive, it will not help in terms of battery life control ability.
In the new energy era, it is difficult for companies and brands that have not mastered the core battery technology to have too strong core competitiveness in the mature market. (Note that this refers to core competencies, not ostensibly advertised competitiveness).
In addition to the core battery technology, Dongfeng Group has not handed over its own Mach engine, Mach hybrid and other technologies to the Wenjie brand.
Therefore, up to now, in terms of drive configuration, the product is also based on the structure of range extender and supplemented by pure electric. There is no way, these two power structures are simple and easy to use, and the requirements for core technology are really not high.
Start-up car companies such as Ideal, Nezha, and Leap are also using the mode of extended range + pure electric. And companies like BYD, Great Wall, and Changan are all making a difference in plug-in hybrids.
Dongfeng does not decentralize the core technology, and asks the world itself, and there is really no "fighting".
So far, Celis Group has not developed its own battery system, no own drive system or plug-in hybrid system...
The H15RT engine shared by the M5, M7 and M9 is Cialis's own, but this engine really can't find a bright spot.
This engine can be traced back to the Dongfeng well-off era, and on the Fengguang 580 model at that time, it was matched with an HD15A 15t engine. Later, after some detailed technical innovations, it was successively launched under the code names SFG15TA* (the same model as the Cialis SF5, but it is a special version for fuel models) and H15RT.
This engine has not ushered in a large-scale technical replacement.
In the face of the death of technology, what is the future road of the world?
Although the new energy vehicle market in 2023 is chaotic, we have also seen a phenomenon that consumers are becoming more and more rational.
Consumption upgrading, which is equivalent to consumption rationality, pays more attention to core technology, comprehensive driving experience, and practicality when buying a car, rather than focusing on the meaningless configuration of bells and whistles.
Because of this, the products of BYD, Changan, Geely and other car companies with core technologies in place are selling well at the market terminal.
Although models like the M7 have been popular for a while, in the author's opinion, this will eventually be a flash in the pan.
For example, during the period from 2016 to 2018, the predecessor of Cialis, that is, the Fengguang 580 and other models built by Dongfeng Xiaokang, also became popular for a period of time with "big cars and fake low", but eventually disappeared.
At that time, Dongfeng Xiaokang and other car companies took the lead in creating models with larger space and more cost-effective than joint ventures of the same level, so they quickly harvested a wave of market.
Now, Wenjie has put on a high-end coat and created more intelligent new energy products, which are also one step faster than traditional car companies, and have also gained market popularity.
But how long can such a path go?
Large space and high intelligence are indeed the real needs of consumers, but looking at the century-old development of automobiles, this is not the whole of a car and a car brand.
In the future, Changan, Great Wall, Geely and other mainstream car companies, and even Volkswagen, Toyota and other joint venture car companies, will inevitably accelerate the pace in the field of intelligence, supplemented by good mechanical quality and excellent reliability, to form a complete competitiveness.
At that time, the Wenjie brand will most likely experience the same fate as the Dongfeng scenery back then.
As a simple example, two models with similar prices and the same degree of intelligence are in front of you: car A has better mechanical quality, excellent driving performance and excellent reliability; In addition to its excellent intelligent performance, car B has weak chassis control and weak core power technology.
Let's ask, from a rational point of view, which one will you choose? Undoubtedly, most people will choose A.
Therefore, if Wenjie has not been able to get its hands on the core power technology and chassis tuning technology, then we also have reason to believe that it is difficult for this brand to take the road of long-termism.
Conclusion:
Although Yu Chengdong is currently supporting Cialis to ask the world.
However, Huawei's body is very honest. When Huawei formed a new company, Changan became the largest shareholder besides Huawei.
From a certain point of view, such an "equity distribution" also indicates the overall trend of the future intelligent new energy vehicle market. If Dongfeng Group does not transfuse blood to the world, how long can this brand continue to go? This has clearly become an issue on the table.