In the midst of rumors in a parallel import car market, there is a story about the Toyota Land Patrol LC300. This car has set off a storm in the Chinese market, from the sky-high price to today's discount, the story is full of market fluctuations, consumer wait-and-see and elements of the manufacturer's strategy.
It is reported that the most advanced Toyota Land Patrol LC300 is equipped with a turbocharged engine for the first time, which has caused a wave in the car market. However, the market does not always evolve according to people's expectations. Recently, news came from a port that the ** of this model has fallen to 800,000 yuan, which is a discount of 1 million yuan compared with when it was hot two years ago. This astonishing drop has sparked widespread concern and heated discussions.
Interestingly, when this model debuted two years ago, its price was speculated as high as 1.8 million yuan, and it became the darling of Shanxi coal bosses and wallet foremen everywhere at that time. However, today's downward trend has triggered people's thinking about this ** volatility. To some extent, this also reflects the vagaries of China's auto market and the more cost-effective consumers in China.
With the passage of time, the Lexus LX600 has also seen an astonishing appearance, from 2.8 million yuan two years ago to more than 900,000 yuan today, almost halved. This has further intensified the focus on the Toyota Land Patrol LC300** trend. After all, the two models have a certain similarity, and in the Chinese market, the changes are always in the spotlight.
In the Chinese market, Toyota Land Patrol is mainly divided into three power versions: naturally aspirated, turbocharged gasoline and turbocharged diesel. Of these, 3The 5-liter turbocharged petrol version dominates the sales market in China due to its powerful horsepower, low noise and excellent acceleration. However, two years ago, this car, with its unique status and leading position, became a symbol for some local tyrants to show off. And now, the sharpness of the model makes people wonder if this is the market's reaction to the true value of the model.
In the Chinese market, the car's monthly sales have struggled to break four digits because it has maintained an ultra-high price for two years. Recently, however, the car's production capacity has increased, and some dealers have seen this market opportunity and are stockpiling supplies. The law of the market tells us that scarcity is expensive, and vice versa. As a result, this once rare model began to usher in a large number of people. Regarding this ** fluctuation, some people blame car dealers for taking the opportunity to make a fortune.
It has become an indisputable fact that they buy and sell Toyota Land Patrol LC300 and make huge profits through poor profits. On a social platform, the issue of land patrol and Lexus LX's profiteering has caused heated discussions. **Publisher Boss Cai once said that the profits earned by car dealers in this way far exceed those of manufacturers. However, his remarks also drew strong resentment from some car dealers, and in fact, this antipathy may have proved one of the truths of his claims.
For consumers, the ** purchase of Toyota Land Patrol LC300 has fallen to 800,000 yuan. However, for some, it still seems a bit expensive. In contrast, 800,000 yuan is enough to buy a more luxurious Land Rover Defender or BMW X7, with the top Touareg and so on. This makes people wonder whether 800,000 yuan is still expensive for Japanese hard-core off-road vehicles with similar configurations, relatively old car engines and high fuel consumption.
What is even more interesting is that FAW Toyota announced last year that it was going to "resurrect" the Land Patrol. In 2014, the price of FAW Toyota Land Patrol 4600 in the Chinese market was only about 400,000 yuan, which also provided a benchmark for the majority of Land Patrol fans. Therefore, some people speculate that after FAW Toyota Land Patrol LC300 is produced in China, it may be around 500,000 yuan. This rumor also made some wait-and-see consumers more determined to hold the currency and wait and see, believing that the ** of 800,000 yuan is still too high.
Of course, in the increasingly competitive market, domestic brands of new energy hard-core off-road vehicles have also joined the competition. Competitors such as Formula Leopard 5, Tank 400 plug-in hybrid, Tank 500 pure oil hard-core off-road vehicle, and Yangwang U8 have attracted the attention of consumers with ultra-low prices and leapfrog off-road performance. This also further weakens Toyota's land patrol in the market, making it no longer as strong and hot as in the past.
On the whole, the most fluctuating and market changes of Toyota Land Patrol LC300 in the Chinese market not only reflect consumers' sensitivity to cost performance, but also reveal some unusual phenomena in the car market. This is not only a first-class war, but also a process of mutual game between the market and consumers. For consumers, more choices and more reasonable** may be the biggest beneficiaries of this game.