**From the official website.
Comfort is a very important area of the automotive industry, but it is also difficult to stand out from the crowd. Because comfort is such a basic function of a car, it's easy to overlook it, so it's hard to stand out.
For hundreds of years, there are very few car brands that have been remembered for comfort, only a few brands such as Mercedes-Benz and Rolls-Royce.
Epoch of the Star Era, a high-end electric vehicle brand under Xingtu. This brand, named after the vast and new era of Xingtu and the epoch of the same name in the "New Era", is as bold as the name, trying to occupy the "ultra-comfortable" mind in many new energy vehicles.
The point is, how does it understand ultra-comfort?And how?Let's take a look:
Ultra-comfortable aesthetic.
Including excellent low drag coefficient, wind control tail, and a relatively unique wind whispering interactive light.
Comment: It's a design that associates comfort. Unfortunately, the low drag and wind-driving rear wing are more about speed and low fuel consumption, and are not really related to comfort.
Ultra-comfortable AI Galaxy cockpit.
It includes Nebula seats, large rear space, and smart air conditioning.
Short comment: From the perspective of the driver's experience, the above are the aspects that they can intuitively feel and judge whether they are comfortable. It's a pity that the intelligent cockpit has become a standard component of new energy vehicles, just like the power battery, and the air conditioner is even more so. Therefore, it is difficult to say that it is the competitiveness and advantage of the brand itself.
Super comfortable gimbal chassis.
Including intelligent air suspension, CDC electromagnetic shock absorption system.
Short comment: This is the real technical competitiveness of Star Era to support "super comfort". It is not floating on the surface, it is a lower, hardcore strength.
Ultra-comfortable and low energy consumption.
Included 11The world's ultra-low energy consumption of 7kWh is 100km, and the range is 218km in 5 minutes of charging.
Short comment: Low energy consumption and fast charging are very far from comfort, so it can be said that there is no correlation.
Super comfortable, more than one side.
Including immersive speaker system, large model voice assistant.
Short comment: It is far-fetched to describe the AV system as comfortable, and basically no customer will understand it from this perspective.
General comment: Star Era put forward the idea of "super comfort", but in addition to the gimbal chassis, Galaxy cockpit and super comfort, other aspects, including wind resistance, appearance, energy consumption, wind resistance, and sound effect, have no obvious relationship with "super comfort".
The Star Era "unified" these dimensions with "super comfortable" to describe and put them into the context of "super comfortable" words, which we believe is not objective, does not conform to facts, and does not conform to basic cognitive common sense. Therefore, it is more like a "modification", rather than really creating an "ultra-comfortable" electric vehicle category.
Why is this happening?It turns out that Star Era will be ultra-comfortable embodiedSuper comfortable driving, super comfortable safety, super comfortable intelligence.
We believe that comfort is comfort, and too much interpretation cannot be understood by customers, and it is completely unnecessary. What is safe and ultra-comfortable?Is it security in the end?Or is it comfortable?What is Smart Ultra Comfort?Is it intelligence?Or is it comfortable?With the previous formulation, comfort is more complicated, and the brand has no real focus.
In short, while we expect Star Age to succeed in one fell swoop, it's hard to believe that it can really stand out with its current "ultra-comfort". Because it's not true, it's very persuasive. Unless, it really finds the secret to convincing customers with the comfort of an electric car.
Disclaimer: This article is limited to the mental category**, not for other purposes, and there is no bias against the Star Era;We look forward to the Epoch becoming another successful high-end new energy vehicle brand!In addition, any use of this content without the permission of the product is strictly prohibited, such as **Please contact first.
About the product. Taken from "works", it is a mental category brand company, the first mental category consulting in China, in order to enter the category of customers' minds, replace conventional categories, build brand identity, guide customer cognition and internal management, and create the first brand in the category. Pinzuo provides the discovery and counseling services of mental categories, including product landing, brand landing, experience landing, channel landing, and promotion landing.