With the rapid development of technology, the live streaming industry is also constantly evolving. AI automatic live broadcast and digital human live broadcast are two emerging forms of live broadcast, they have their own advantages and disadvantages, let's take a closer look.
First, let's find outDigital people straightSow. Digital human live broadcast usually requires the help of professional technology to customize the image to achieve a more realistic live broadcast effect. However, there are still some limitations to the current digital human technology. For example, digital humans' facial expressions and mouth shapes are often unnatural, resulting in poor user perceptions. In addition, the templates of digital human anchors are seriously homogeneous, lack personalization, and are easy for users to get bored.
Although digital human live streaming has some advantages, such as the ability to simulate various scenarios and roles to achieve more diverse live content, its high cost and technical difficulty also limit its wide application.
Unmanned live streamingThe principle is mainly through some technical means to realize the automation of live broadcasting. First of all, the technical problem is the biggest problem faced by unmanned live broadcasting. To achieve high-quality and stable unmanned live broadcasting, it is necessary to solve problems such as network latency and equipment failure. In addition, due to the high degree of automation of unmanned live broadcasting, how to ensure the compliance of live broadcast content is also a concern issue.
In contrast,AI automated live streaming has more advantages。First of all, the cost of AI automatic live broadcast is almost negligible, and there is no need for a professional custom image and anchor team, which greatly reduces the threshold and cost of live broadcast. Secondly, the live broadcast effect of AI automatic live broadcast is often much better than that of digital human live broadcast and unprofessional live live broadcast. For example, in the catering industry, it is only necessary to point the live camera at the back kitchen and let users see the process of preparing the dishes to attract users' attention and trust. In addition, AI automatic live streaming can achieve 24-hour uninterrupted live broadcasting, which greatly improves the efficiency and coverage of live broadcasting.
Another advantage of AI automated live streaming is that it enables personalized recommendations and marketing。By analyzing the user's historical and behavioral data, AI can recommend live content that is more in line with users' interests and needs, so as to achieve precision marketing.
To sum up, AI automated live streaming has advantages in terms of cost, effect, efficiency, and personalization. With the continuous advancement of technology and the continuous expansion of application scenarios, AI automatic live streaming is expected to become a mainstream form of live streaming in the future.
In the next year, I believe that all businesses will be inseparable from AI automatic live streaming. It will become a low-cost, high-efficiency promotional and marketing tool to help merchants better attract and retain users. Whether it's catering, e-commerce, or other industries, you can use AI to automatically live stream to showcase your products and services, increasing brand awareness and user loyalty.