No more scribbling press releases!If you often have a headache because of a press release, delay after writing the draft, have been rejected by **, or have little feedback data after publishing, and cannot achieve the desired effect, it is because you have not mastered the main points of writing a press release!Press releases are an important channel used by organizations to release authoritative information, and you need to follow certain writing points, today I will share with you a few press release writing methods to make your press release more attractive, and it is not a dream to pass it smoothly.
One of the key points of writing: Clarify the topic and angle of the news.
The topic of a press release should be time-sensitive, and it must be a new event that has occurred recently, so that it can be newsworthy and arouse the reader's interest in reading. At the same time, according to the purpose and audience of the article, the topic selection direction of the press release should highlight the theme of the promotion and accurately locate the audience.
Secondly, the content of the press release should be substantial, truth is the life of the news, and the real progress of the matter should be told according to the direction of the topic, so as to avoid false and empty situations such as misleading information or flashy and useless articles. The press release should fully uphold the objective and fair perspective of the narrative, the news facts are objective, and the creator should not directly elaborate his opinions and opinions in the press release, but should skillfully convey the ideological connotation he wants to express through the content of the article.
Writing point 2: Follow the structure and format of the news.
The structure and format of a press release is the basic norm to be followed in the process of news writing, and it is the framework of the whole article, and the structure of the news can be divided into headline-lead-body-end.
The headline is the façade of the news, which determines whether the manuscript can quickly catch the reader's attention and attract readers to read. First of all, the headline should be able to summarize the main content of the news, highlight the news value, and at the same time be concise and eye-catching, and the form of combining the main and subheadings can be appropriately used, with the main headline highlighting the news significance and the subheadline supplementing the details of the news.
The introduction is the beginning of the news, and it is necessary to be able to directly point out the most important information content of the news for the readers, including narrative, questioning, quoting, etc., and to express the mind strictly and concisely, so that readers can intuitively understand the core of the news.
The main body is the main body of the news, and the introduction part is used to describe the specific content of the news in detail, including the background, reasons, process, results, influences, etc., showing the whole picture of the news.
The end is a summary of the news, which should be able to summarize the main points of the news, emphasize the significance of the news, and based on the selection of topics, sublimate the main idea of the article, and leave a deep impression on readers.
At present, the more commonly used news narrative formats include pyramid, inverted pyramid, Xinhua style and Wall Street style, etc., which can be selected according to the needs of the article.
Writing point 3: Have the six elements of journalism
The six elements of news are the five basic elements of news, 5w plus 1h, which refer to who, when, where, what, why, and how. These six elements together constitute all aspects necessary for a news, who is the main participant of the news, when is the time of the news, where is the place of the news, what is the main event of the news, why is the background reason of the news, how is the process result of the news, proficient in the six elements of the news, can quickly clarify the general framework of a news, paving the way for writing. In addition, the readability of the news is strengthened to ensure that the logic of the press release is clear and organized.
These are the three most important points for writing a press release, and once you learn them, you won't be confused the next time you write a press release. If you want to know more about news writing skills, then I recommend ***.