GansuLater, major enterprises across the country donated money and materials to the disaster area, which was highly praised and praised by netizens. However,Nongfu Spring's donation behavior was ridiculed by the group, and netizens thought that it was "better not to donate". This phenomenon has led people to think about why donations, which should be an act of kindness, are they ridiculed by netizens
Nongfu SpringThere are two main reasons why the donation behavior has aroused ridicule from netizens. First of all,Nongfu SpringThe donated materials are obviously disproportionate compared with other enterprises, and the donation amount is not in line with the scale of the enterprise. Secondly,Nongfu SpringAs ChinaBottled waterThe leader of the industry, netizens think that its scale is so large, that it only donated such a small amount, which triggered their dissatisfaction and ridicule.
However, forNongfu SpringWe need to interpret the controversy of donation behavior from a more rational perspective. First of all, the act of donation should be voluntary, and the amount of donation cannot be mandatory. Secondly, the meaning of donation lies in the individual's heart, no matter how much it is a kind of kindness. Nongfu SpringThe 24,000 bottles of drinking water donated are not actually all the donated suppliesNongfu SpringMore supplies will continue to be allocated to the affected areas. Donation is a long-term process, and the final donation amount needs to be counted after the disaster is over.
For the affected areas, the most important donations are emergency food and drinking water. Due toIt will damage the water supply system, and drinking water will become the most urgent relief material for the affected people. Nongfu SpringThe donated drinking water is the most urgent source of water for the affected people. Compared to the donated materials from other businessesNongfu SpringAlthough the market value of drinking water is not high, it is a life-saving water in the real sense. Nongfu SpringUntil the water supply system in the affected areas is fully restored, it will continue to participate in the provision of drinking water and other relief work to help the people in the affected areas.
Nongfu SpringAlthough the donation behavior was ridiculed by netizens, it also triggered people's thinking about the donation behavior. We should look at every corporate donation from a more tolerant and rational perspective, no matter how much it is an expression of goodwill. Donation is a duty and obligation, not only to help the people affected by the disaster, but also to do soCorporate Social Responsibilityof practice. For businesses, giving behavior can be improvedCorporate identity, set up wellCorporate identityIt is beneficial for the long-term development of the enterprise.
Finally, we should start with:Nongfu SpringThe donation behavior is a revelation, and you can also donate through your own strength, whether it is money or materials, it is rightSocialOne way to contribute, only through the joint efforts and help of everyone, can the disaster area return to normal life as soon as possible.