With the rapid development of science and technology and the popularization of smart phones, rural e-commerce has gradually emerged as a new engine for rural development. Rural e-commerce refers to the use of Internet technology and e-commerce platforms to provide a series of online and offline integrated business activities such as commodity sales, logistics and distribution, and financial services for rural areas. It has effectively promoted the development of the rural economy by breaking down information barriers and improving the sales channels and efficiency of agricultural products.
First, the rise of rural e-commerce.
1.Expand sales channels.
The traditional rural economy is faced with the problem of narrow sales channels, which leads to the low cost of agricultural products and the difficulty of sales. Through the Internet platform, rural e-commerce promotes agricultural products to the national and even global markets, breaking geographical restrictions, providing farmers with broader sales channels and improving the market competitiveness of agricultural products.
2.Reduce transaction costs.
Traditional agricultural product transactions often require middlemen, middlemen sell, and farmers' profits are greatly compressed. Rural e-commerce directly connects producers and consumers, removes intermediate links, reduces transaction costs, makes agricultural products more reasonable, and farmers get more benefits.
3.Increase information transparency.
Rural e-commerce platforms provide detailed information about agricultural products, including production locations, production processes, quality standards, etc., and consumers can understand the real situation of products by querying commodity information, which increases consumers' trust in agricultural products. At the same time, consumer feedback also provides farmers with opportunities for improvement and promotes the quality of agricultural products.
4.Promote rural employment.
The development of rural e-commerce has provided more employment opportunities for farmers. Rural youth can open small shops through e-commerce platforms to sell agricultural products and sideline products, and obtain a stable income from them. At the same time, e-commerce logistics distribution and warehousing management have also created a large number of employment opportunities, effectively promoting the solution of rural employment problems.
Second, the advantages of rural e-commerce.
The advantages of rural e-commerce are not only reflected in the above four aspects, but also in the following points:
1.Promote the upgrading of rural industries.
Rural e-commerce helps to promote the upgrading of rural industries, from the traditional production of agricultural products to the processing of agricultural products, brand building, marketing and promotion. Through the sales and promotion of e-commerce platforms, some distinctive agricultural product brands have risen rapidly, effectively improving the added value of agricultural products.
2.Promote the increase of farmers' income.
The development of rural e-commerce can increase farmers' income. Under the traditional agricultural model, peasants' income mainly comes from productive activities such as selling grain and vegetables. With the rise of rural e-commerce, farmers can promote their agricultural products to a wider market through e-commerce platforms and get more benefits.
3.Promote the development of the rural economy.
The development of rural e-commerce can not only promote the increase of farmers' income, but also promote the development of the entire rural economy. With the rise of rural e-commerce, more and more people have devoted themselves to this industry, forming a huge industrial chain. At the same time, rural e-commerce also provides opportunities for other related industries, such as logistics and distribution, financial services, etc.
3. The current situation and development of rural e-commerce.
At present, the development trend of rural e-commerce in China is good. According to the data, by the end of 2022, China's rural e-commerce transaction volume reached 48 trillion yuan, a year-on-year increase of more than 30%. The number of rural e-commerce platforms is increasing, and well-known e-commerce platforms such as ** Rural, Jingdong Rural, and Pinduoduo Rural have emerged. ** It has also increased its support for rural e-commerce, and launched a series of support policies, including financial support, tax exemption and exemption, training and guidance, etc., which provides a strong guarantee for the healthy development of rural e-commerce.
However, the development of rural e-commerce faces some problems and challenges. First of all, infrastructure construction is relatively lagging behind, which affects the speed and quality of logistics distribution and Internet access. This requires increasing investment in infrastructure construction and improving network coverage and logistics efficiency in rural areas. Secondly, the quality and reputation of agricultural products are the bottlenecks of rural e-commerce development. ** We can strengthen the supervision of the quality of agricultural products, establish a sound quality inspection system, and strengthen the supervision of e-commerce platforms to combat false propaganda and fake and shoddy products. In addition, the shortage of rural e-commerce talents is also a problem that needs to be solved. **It can provide training and education support, cultivate more e-commerce talents, and improve farmers' e-commerce management capabilities.
As a new business model, rural e-commerce is changing the face of rural development and becoming a new engine to promote rural economic development. By expanding sales channels, reducing transaction costs, improving information transparency, and promoting rural employment, rural e-commerce has brought tangible benefits to farmers. At the same time, rural e-commerce also helps to promote the upgrading of rural industries, promote the increase of farmers' income, and promote the development of the entire rural economy. However, the development of rural e-commerce still faces some challenges, which require the joint efforts of enterprises, enterprises and all sectors of society to increase support, solve problems, and further promote the healthy development of rural e-commerce. I believe that with the progress of science and technology and the support of policies, rural e-commerce will usher in a better future!