The Cadillac ATS is a model positioned in the luxury mid-class car market, which is favored by consumers for its excellent performance, luxurious interior and advanced technology configuration. However, although the starting price of the Cadillac ATS is only 200,000 yuan, its sales are not as good as the Magotan level. Why is that?
First of all, as a Volkswagen brand model, Magotan has a wide popularity and good reputation in the domestic market. The influence and market share of the Volkswagen brand in the domestic market are very high, which makes Magotan a "national car" in the minds of consumers. In contrast, Cadillac, as a luxury brand, although its influence in the domestic market is gradually increasing, it still cannot be compared with the mass brand.
Secondly, the price of Magotan is also more advantageous than that of the Cadillac ATS. The starting price of the Magotan is only 180,000 yuan, while the starting price of the Cadillac ATS is as high as 200,000 yuan. While the Cadillac ATS is better equipped and performs, consumers tend to pay more attention to ** and value for money. Therefore, the price advantage of Magotan also makes it more competitive in terms of sales.
Finally, there are some issues with the marketing and marketing strategy of the Cadillac ATS. Although Cadillac's influence in the domestic market is gradually increasing, it still has some deficiencies in marketing and marketing. In contrast, the promotion and marketing strategy of the Volkswagen brand in the domestic market is more mature and successful, which also makes Magotan more advantageous in terms of sales.
To sum up, the sales volume of Cadillac ATS is not as good as that of Magotan, mainly because the influence and market share of the Volkswagen brand in the domestic market are very high, and the price of Magotan is also more advantageous. In addition, Cadillac has some problems with marketing and marketing. If Cadillac can improve in these aspects, it is believed that its sales in the domestic market will perform better.