Entrepreneurs, when opening a store, will you choose a store with a low threshold or a high threshold?My advice is to choose a low threshold, of course, some investors may think that if the threshold is low, then the market competition will be more fierce and business will be more difficult. In fact, the benefits of a low threshold for opening a store are many, so I'm going to talk to you about this today!
First of all, the low barrier to entry means that more people have the opportunity to enter the market and start their own business. Whether you are a young person, a housewife or a retiree, as long as you have the dream of starting a business and a certain amount of money, you can try to open your own store. This provides more opportunities for entrepreneurs, increasing their financial income and autonomy.
First, it's simple to operate:Industries with low thresholds are usually not too complicated to operate, especially for inexperienced novice friends, and the cooperative company can also provide business training to make it easy to open a store. The process of opening a store is divided into market inspection, store site selection, decoration and display, taking and selling goods, opening and operation and drainage, and each link will provide supporting services to assist novices in opening a store. Therefore, this kind of store operation will not be too complicated.
Second, it is low-costThe low threshold for opening a store means that the operating cost is relatively low, which is very suitable for operating activities at a small cost. Because the industry with a low operating threshold usually does not need to pay the franchise fee, which can save the high franchise cost, but the money saved can be used to reduce business risks such as purchase money and decoration. This advantage is huge, even if the capital budget is limited, you will not miss the business opportunity.
Thirdly, it has few restrictions:Some physical stores have many restrictions, such as site selection, and some stores are required to be located in a prosperous commercial area, although the amount is large, but it is very troublesome to operate. Some have strict requirements for area decoration, which can easily lead to rising costs. In addition, you need to pre-order the goods in advance every quarter, which means that you need to pay even if you don't see the goods. As a result, there is a lack of freedom to open a store. In contrast, there will be many fewer restrictions if the threshold is low, and if there are fewer restrictions, the operation will be much more flexible and free. The address can consider some slightly remote but moderate places, such as county streets or around residential areas, and will also provide free decoration design, without the task of picking up goods, so choosing an industry with a low threshold can allow you to reduce business constraints.
Fourth, it is easy to promote:The last is promotion, due to the low threshold, the source of customers is wide. Combination of online and offline, collection of likes and sharing: Before the opening or store activities, select the appropriate online platform according to the product attributes of the store, guide customers to like the store activities on these platforms, and collect a certain number of likes to get small gifts or discounts. Community fission: Set up *** guide target group ** in the store, and send coupons in the group from time to time, this method needs to be active in the community for a long time, otherwise it is easy to fall short. Take advantage of social platforms: There are many social platforms out there that can be a powerful promotional tool that can help you connect with potential customers and spread the word about your store. In the business world, there is a cluster effect. If a store can promote thousands of branches across the country, then it will quickly become a brand. When people see this shop, they are curious and want to go inside. As a result, industries that are easy to promote are often able to quickly build a brand, expand their visibility and attract more customers to their stores.
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