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** Late Evening Finance
Written by Night Deep Finance
As the first brother of Douyin, who is the master of Oriental selection and the birth of the god of Internet popularity, Dong Yuhui has frequently appeared on the hot search recently, and the reason is inseparable from the noisy "small composition" incident.
The huge popularity and fans are forcing Dong Yuhui to a dead end.
Because the best way to destroy Dong Yuhui is to kill.
In today's article, we only talk about facts, not right and wrong, and leave the merits and demerits to you to comment.
According to the usual practice, I will first sort out the overall development of the "small composition" incident.
The reason is that on December 5th, the Oriental Selection Douyin account released a "Oriental Selection Jilin Tour" warm-up**, in which Dong Yuhui recited a small composition prepared for the Jilin trip affectionately.
At the Qiming place of Shenzhou, the dragon veins connect the sky, and here is the finishing touch of 9.6 million square kilometers. A mountain has four seasons, ten miles of different days, here is the highest point in the northeast land. The white mountain is proud of the sun, like a rooster raising its head, and the world is dawning. Tianchi reflects the moon, like a dragon gazing, looking at the Three Kingdoms at a glance. The four seasons have no reservations about Jilin, and they are extremely prosperous, and the 'winter' is spoiled so much that the most beautiful makeup and hair are given to it ......”
Such a majestic text, from Dong Yuhui's mouth, makes people feel that Jilin is "beautiful and unspeakable". At the same time, some people asked, who is the author of these brilliant "small compositions"?
The reply fan who is responsible for managing the Oriental Selection account said: "We are a team!."Every time a small composition is made, the anchor is in front of the camera, and behind it are the friends of the copywriting team, the shooting team, and the editing team."
Source: Internet.
But such a reply did not satisfy the fans, and under the continued questioning of the fans, the specific reply said that the anchor would also write copywriting, but most of the small essay copywriting was still from the copywriting team behind it.
In other words, the content of the small composition here was not created by Dong Yuhui, he was just responsible for the recitation abroad.
Source: Internet.
In fact, this is a very normal logic of collaboration, with the current volume of Dongfang Selection, it is not realistic to let Dong Yuhui complete all the copywriting creation alone, but it is the normal working mode for everyone to divide labor and cooperate.
However, the mother-in-law (Dong Yuhui's fan name) did not buy this explanation, and began to complain about Dong Yuhui everywhere, and the turmoil gradually rose.
There is also a small episode here, some netizens commented, and a tour guide asked about Shanxi's "small composition" on the spot, and Yu Minhong said that it was written by Dong Yuhui, so is he lying, or is Yu Minhong lying?
responded that Shanxi copywriting was also created by the copywriting team behind it, and Mr. Yu Minhong was not very clear about these business details because he was often away.
At this point, a storm is brewing.
As things got bigger and bigger, Sun Dongxu, CEO of Dongfang Selection, also had to respond to the turmoil. And the core of his response is only two points:
First, Dong Yuhui has never stated that every essay is written by himself;
Second, please don't deny the efforts and contributions of other anchors and behind-the-scenes teams, such an extreme view that the small essays are all written by Dong Yuhui is a praising of Dong Yuhui.
In addition, Sun Dongyu also made a special introduction to the classification of "small compositions":
One is written by Dong Yuhui himself;
One is that Dong Yuhui provides ideas, which are written and implemented by the behind-the-scenes team;
There is also a category of copywriting teams that write independently, and this category accounts for a considerable part.
Sun Dongxu's response was difficult to match, but it made some fans think that Dongfang Selection's move was "de-Dong Yuhui". The mother-in-law, who was interested in complaining about Dong Yuhui, came to the live broadcast room and asked Dong Yuhui, and Dong Yuhui resolved the conflict in the form of jokes.
He said that he complained to Yu Minhong, and the next day he had a snowball fight with Sun Dongxu and Dongfang selected to take revenge, and finally everyone drank several pots of liquor and communicated.
However, some eye-catching words and sentences in Dong Yuhui's evaluation once again angered those who were behind the scenes. One is "() claims to know the business very well", and the other is "Hu replied".
Source: Firefish View.
At this point, Dongfang Selection began to choose to be tough, commenting: "I was already aggrieved, but this time the comment area is full of smoke and miasma, and I can't bear it." Yuhui said in front of the camera last night, 'He claims to know the business very well', 'Hu replied'. It's one thing to work happily with an anchor, but let's be clear: there is no 'Hu reply'!”
And in order to prove that he did not reply to "Hu", he also cited a series of evidence.
For example, the Jilin small composition was created independently by the copywriter, and the anchor only changed 5 words. The copywriting of Shanxi's exit from the circle was completed independently, and the anchor did not change a word. Sichuan, Gansu is similar, and so on.
However, in the end, it is still emphasized that Dong Yuhui has never said that the small essays are written by him, and they also like to cooperate with Dong Yuhui, but there are always so-called "fans" who provoke trouble in the name of love, and even cyberviolence.
Source: Internet.
It can be seen that the reply is still restrained on the basis of expounding the facts, but the "mother-in-law" does not buy it, and the turmoil is getting worse.
Many Dong Yuhui fans have taken Dongfang Selection and ran to the live broadcast room of the competitor "Gaotu Jiapin" to put pressure on Dongfang Selection, and at the same time, Dongfang Selection's stock price also began to **.
As the incident became bigger and bigger, Dong Yuhui had to send a long response again at 1 am on December 13, and recognized Sun Dongxuhe's reply to calm the anger of the "mother-in-law".
Sun Dongxu, CEO of Dongfang Selection, also criticized the emotional work again in the live broadcast to protect Dong Yuhui. In response to the question of whether Dong Yuhui is taken seriously by the "mother-in-law", Sun Dongxu also revealed that the company has never treated Dong Yuhui badly, and his annual salary is more than tens of millions as reported on the Internet.
It wasn't until noon this year that Yu Minhong, the founder of New Oriental, finally showed up, criticized Dongfang Selection and Sun Dongxu from the company's point of view, and bluntly said that he had apologized to Dong Yuhui and took the responsibility on himself.
Source: Yu Minhong.
At this point, the matter is temporarily over.
A large number of fans have been lost, the stock price has plummeted, internal contradictions within the company have emerged, and over-reliance on Dong Yuhui has begun to appear.
In fact, as a live broadcast e-commerce giant, this "small composition" incident should not have happened, and even this incident is difficult to judge who is right and who is wrong.
From a point of view, his own text creation is regarded as Dong Yuhui's work by tens of millions of netizens, and he should not be criticized for being dissatisfied, and how to deal with the emotions in this kind of work is what Dongfang Selection should do;
From Dong Yuhui's point of view, he never said that all the small essays were written by himself, but he suffered a turmoil, which can be regarded as a disaster for the innocent;
From the perspective of Dongfang Selection Company, the division of labor and cooperation between anchors, copywriters, photography, editing and other teams to complete the task is even more natural, and Dong Yuhui, as the company's leading anchor, is also reasonable to give more ** and more heat.
At this time, if you look back and take a closer look, Dong Yuhui, Sun Dongxu, and even Yu Minhong's speeches, you will find one thing, and they all mentioned the same thing: fan circle culture.
The essence of the fan circle is a god-making activity, Dong Yuhui went from being unknown to the top of the whole network, and following this logic, he has become a special "god" in the live broadcast e-commerce circle under the hustle and bustle of traffic in the Internet era.
He is ordinary-looking but full of economy and talent, and often forgets that he is bringing goods because he is too serious in his lectures, which is different from those anchors who shout "buy, buy, buy".
As a result, Dong Yuhui was canonized, and then superimposed on ** and the public's attention, Dong Yuhui's personal influence continued to expand, so big that Dong Yuhui's demeanor alone overshadowed the Oriental Selection Company itself.
However, the god-making activity is a vain wishful wish, and some extreme fans find it difficult to allow any unfavorable remarks about the "gods" to exist.
Because in their hearts, "God" must be perfect, but there is no perfect person in the world.
Therefore, in the past, when Dongfang Selection removed Dong Yuhui's personal image originally printed on the product packaging, it caused a series of questions about "unloading the mill and killing the donkey" from the "mother-in-law";
When the "Dong Yuhui slicing" incident occurred in Dongfang Selection, some fans began to condemn Dongfang Selection on the whole network;
When the anchor who partnered with Dong Yuhui in the live broadcast talked too much, some fans would attack him in groups, expel and abuse him, until he scolded another anchor until he cried and scolded until he left the live broadcast room.
The anchor who was scolded is called Shi Ming, another anchor selected by Dongfang.
Source: Internet.
Even so far, some fans believe that Sun Dongxu deliberately connived at his speech to suppress Dong Yuhui for the sake of infighting.
Obviously, such irrational behavior is no longer something that can be covered up by a simple "fan behavior", and the fan circle culture has long been filled in the Dongfang Selection live broadcast room, from the moment Dong Yuhui became popular.
Back to this incident, at this point, it doesn't matter who the "little composition" comes from, because everyone understands that what many fans want to see is just Dong Yuhui, who is always shining.
As for what Dong Yuhui is standing behind him, who cares?
Ladies and gentlemen, what do you think?Everyone is welcome to discuss and exchange in the message area