The expert said display guide:
In 2023, the TV market will still be the main growth force of Mini LED backlight.
According to"2023 Mini LED Backlight Survey***Data shows that in 2023, the overall shipment of Mini LED backlight products will be about 12.59 million units, and the Mini LED backlight TV segmentA year-on-year increase of nearly 50%., iPad and laptop markets are shrinking.
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The TV market and the vehicle market are the most concerned markets this year, and the change in the number of mini LED backlight zones in the TV market will show a U-shaped curve that first decreases and then risesIn the automotive market, the main models of Mini LED backlight are currently concentrated between 30 and 500,000.
So, what new mini LED backlight products will be released in 2023?In this issue,Connoisseurs say displayConduct an observation of the TV market.
This year, 28 new mini LED TVs will be launched
According toConnoisseurs say displayIncomplete statistics, as of mid-DecemberNearly 30 modelsMini LED TVs are launched on the market.
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Summarizing the mini led backlight TVs that have been released, it can be seen that in the field of TV, the main brand terminals that drive the growth of Mini LED backlight areSamsung, TCL, Hisense, Xiaomi, Konka, SkyworthIn addition to Samsung, which is a Korean enterprise, most of the domestic brands that favor Mini LED backlight technology are domestic brands.
In addition, from the direction of **、Partition changes、**chain, etc.,Mini LED backlight TV has gradually shown a new trend。
Change 1: Mini LED TVs are becoming more and more accessible to the people
First of all, in terms of **, as can be seen from the table above,The 100-level partition** continues to be optimized and more accessible to the people；And some of the 1,000-level partitions of Mini LED backlight TV** have begun to fall below 10,000 yuan,Some are close to 5,000 yuan.
For example, TCL brings an upgraded iteration of Q10Gq10g proto achieve the upgrade of quality-price ratio. Not only through the new generation of Mini LED backlight technology, TCL Q10G Pro has doubled the number of partitions and completed the image quality upgradeIn addition, judging from the ** announced at its press conference, the five sizes of the product are not only not ** compared with the initial price of Q10G last year, but even the 85-inch one has been reduced by 2000 yuan.
Then there is the **butcher Xiaomi, which was launched this years proIt not only ensures the thousand-level partition (1440 partition) and large size (85 inches), but also achieves less than 10,000 yuan on the **. Compared with Xiaomi's Xiaomi TV master released in April,S ProThe three sizes can be said to be high-end at the same time,Hit the cost performance。
Change 2: High-partition products have entered 20000+ from 2000+
The second is the product layoutThe high-end product segment is also growing.
For example, in March, TCL released X11G, which has 5184 partitionsThe backlight module is provided by Ruifeng Optoelectronics。It is reported that Ruifeng Optoelectronics Mini LED backlight technology has helped TCL realize the innovation and integration of a new technical route, which not only improves the excellent image quality experience, but also makes Mini LED more cost-effective in the commercial field.
Later, in August, TCL released the MAX model, with a partition of 20,000+. After that, Changhong also released 20000+ partitioned TVs. By 9 months,Hisense launched40000+ Partition TV。
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It can be seen that under the development of the past two years,The high-partition product has gone from 2000+ to 20000+In Mini LED technology, high partition is still an important parameter to reflect image quality, and in terms of high-end products, 10,000-level partition can reflect the image quality advantages of Mini LED.
Change 3: Reducing costs and increasing efficiency has become the consensus of the first chain
As mentioned above, the high cost performance + high image quality below 10,000 yuan reflects not only Xiaomi's control of costs, but also reflects itThis year's ** chain cost reduction and efficiency improvement plan changes
From the point of view of the first chain end, the core scheme is mainly inChips, PCB boards, lensesand other links.
For example, the idea of reducing costs and increasing efficiency of Mini LED chips focuses on several aspects: reducing the number of Mini LEDs, developing high-voltage chips, solder-free Mini LED chip solutions, and improving the process level of Mini chips
Because the backplane still occupies a high proportion of the cost, many companies optimize the cost through the innovation of PCB board shape, and the main heterosexual board is in the form of fishbone tooth and light strip
The ratio of OD to pitch has also become smaller than in 2022, reducing the cost of Mini LED modules
It can be seen that the number of partitions of Mini LED backlight products is declining, and the cost is closer to the consumer's acceptable **. In the long run, the change in the number of mini LED backlight partitions will show a U-shaped curve that first decreases and then rises. For more Mini LED TV market analysis and **chain information, please subscribe to "2023 Mini LED Backlight Research***".
The 2023 Mini LED Backlight Survey*** was jointly compiled by Connoisseur and 21 leading enterprises in all aspects of the industry, including BOE Jingxin Technology, BOE HC Semitek, MTC Semiconductor, MTC Optoelectronics, Ruifeng Optoelectronics, Dongshan Precision, Guoxing Optoelectronics, Huayinxin, Tiandian Optoelectronics, Chipone North, Xin Yichang, GKG Kaige Precision Machinery, Nanjiguang, Mengtuo Intelligent Technology, EPS Epasi, Huazheng New Materials, Ruitou Anxin, North Huachuang, Huihe Display, Naze Optoelectronics, Weitai Technology, etc.
Connoisseurs say displayThe annual observation series will continue to be updated, and the follow-up will be carried out to observe and summarize the technology, market and hot spots in the development of the Mini Micro LED industry this year.