Time flies so fast, and in a blink of an eye, the New Year's Day and New Year of 2024 are coming, and everyone knows that every time this time in previous years, there will be a peak period of people's consumption. But you find that this situation has not appeared for a long time without this year, and people's consumption concepts have changed dramatically this year.
I really didn't expect that New Year's Day is approaching, and the consumption attitude of Chinese people is becoming more rational and pragmatic. The following 4 kinds of products that were popular at the end of previous years have now ushered in a big upset, I don't know if you have found it?
Over the past few years, shopping malls, restaurants, and entertainment venues have always been overcrowded when Western holidays like Christmas arrive. This Christmas, however, has been deserted. This phenomenon reflects that the enthusiasm of Chinese people for foreign festivals is waning, and they pay more attention to important festivals in their own traditional culture.
In the past, at the end of the year, many families would buy meat in large quantities for the Chinese New Year. This year, however, this phenomenon has decreased significantly. People have begun to pay more attention to healthy eating and reasonable dietary combinations, and no longer blindly hoarding food, which also reflects the change of Chinese people's consumption concept.
In the past, many people would pursue brand-name goods to show their identity and status. Nowadays, however, more and more people are paying attention to the practicality and cost-effectiveness of goods. For example, in this year's down jacket market, down jackets worth thousands of yuan are no longer favored, while military coats and cotton jackets of tens or hundreds of yuan are very popular. This phenomenon shows that Chinese people are more rational and pragmatic towards consumption.
In previous years, in order to return to the village to save face, many people would rush to buy a car before the year, and change the car when they changed cars. According to my friend (the manager of the 4S store), no matter what kind of policy subsidies are introduced at the end of this year, the preferential measures cannot mobilize people's enthusiasm for consumption. It can be said that the most "bleak" year for the automotive industry has arrived.
In general, on the eve of New Year's Day, the return of Chinese people's consumption rationality has become a common phenomenon. The desertion of foreign festivals, the reduction of meat hoarding, the reduction of the pursuit of famous brands and the downturn in the automobile industry are all manifestations of the change in the consumption concept of Chinese people. In the future, with the continuous improvement of people's awareness of quality of life and environmental protection, we believe that the consumption rationality of Chinese people will be more deeply rooted in the hearts of the people.