Whenever the old is removed and the new is welcomed, prosperity and prosperity will often become people's common New Year's wishes. In the past, people hoped for prosperity because they hoped that their families would have surplus celebrations, their fields would have surplus grain, and they would pursue tranquility and food and clothingWith the improvement of living standards, people's understanding of "wealth" is becoming more and more diverse, and everyone not only expects to be materially relaxed and carefree, but also pays more attention to the fullness and abundance of the spiritual world. With an insight into the current consumers' expectations for abundant wealth, Lao Miao interprets the legend of "Fish Turns into Dragon" with the language of the times and a unique perspective as the Year of the Dragon approaches, and launches the Lao Miao Ancient Rhyme Gold "Rich and Rich" series, which interprets the essence of traditional culture with a concise and flexible design language.
Old Temple, Ancient Rhyme Gold "Rich and Rich" Series.
Inheriting the brand's "good luck" cultural gene, Laomiao has launched the Laomiao Ancient Rhyme Gold series since 2018, focusing on the concept of "ancient rhyme and new trend", integrating traditional cultural elements and modern trend design, and continuously iterating and renewing according to the aesthetics of the times. As the first work of the Lao Miao Gu Yun Jin series, the Lao Miao Gu Yun Gold "Rich and Rich" series continues the good luck cultural connotation and national tide design concept of the Lao Miao Gu Yun Gold series, and it is a unique way to localize, conceptualize and abstract the images of fish and dragons, making the overall shape more flexible and rich and fashionable. The new series not only embodies the good wishes of wealth and sincerity, but also blesses consumers to embrace the heart full of energy, to be "rich" for their lives, and to enjoy the full force of material and spiritual "wealth" through the full force of life.
Like a fish in water, good "rhyme" is endless
In traditional culture, the homonym of fish is "Yu", carrying the earnest wish for prosperity and contentment every year;Its agile and leisurely image expresses people's expectations for an ideal state of life;Leaving everything is left, which is more in line with the open-minded state of mind of Chinese philosophy of being content and happy. In response to consumers' expectations for a comfortable and smooth life, the old temple captures the overall curve and local characteristics of the swimming fish, and injects good luck blessings of "like a fish in water" and "more than every year" into the best jewelry with a simple and smooth design language.
The "Fortune Fish" set outlines the leisurely cruising form of the koi, carrying the prayer of leisure and smooth fortune. The "Fortune Fish" pendant transforms the smart image of two koi swimming against each other into an endless cycle of life, representing the expectation that everything will go smoothly and there will be more than one year in a rowAbove the double ring, four koi fish converge to form a round coin, symbolizing wealth from all directions, and the green enamel embellishes the fish's body, injecting vitality into it. The "Fortune Fish" bracelet will be the koi playing in the water of the elegance calmly freezed, lifelike koi play between the wrists, the form of leisure, the view of peace and comfort, reminiscent of a rich and stable state of life, a touch of just the right red embellishment, expressing the blessing of "good luck";The copper coins on both sides are connected in series, conveying the expectation of "encircling" wealth. The "Fortune Fish" bracelet and ring abstract the reciprocating form of the head and tail of the double fish into a simple and atmospheric symbol of perfection, with a flexible attitude like a fish in water, and entrust the good wishes of more than one year and continuous wealth.
Old Temple, Ancient Rhyme Gold "Rich and Rich" Series - "Fortune Fish" Package.
The "Rich Flowers" package combines the "koi", which symbolizes good luck in traditional Chinese culture, and the "four-leaf clover" that indicates good luck in Western culture, and interprets the leap of the pond fish gathering and the ripples of playing in the water into a unique "four-leaf clover" flower shape, conveying the expectation of reunion and the wish for luck. The "Rich Flower" bracelet is slender and lightweight, and the "four-leaf clover" formed by the two fish blooms in the meantime, as if you will treasure unexpected surprises and let the blessings of good luck accompany you from time to time. The "Rich Flowers" necklace has a simple design and does not need more makeup, when the delicate "Rich Flowers" encounter delicate ripple textures, it can easily become the focus of the crowd. "Rich Flowers" earrings and rings allow the expectation of good luck to bloom leisurely in the ears and fingertips.
Old Temple, Ancient Charm Gold "Rich and Rich" Series - Rich and Spent "Package".
Longteng Wanli "rich" can be ambitious
As a classic image in traditional Chinese culture, the dragon symbolizes "taking off", and its mighty image and powerful power convey the courage to protect a better life. The legend of "Leaping Dragon" embodies the spirit of refusing to set limits and moving forward. The old temple integrates innovative design concepts and trendy language of the times, interpreting the "dragon" into an atmospheric and fashionable national fashion jewelry, which not only carries the expectation of prosperity and smoothness in the Year of the Dragon, but also makes this good luck blessing not only in the Year of the Dragon, but also extends every year. Convey the prayer of "surplus years" of good and happy happiness.
The "Little Golden Dragon" set sets the image of the mighty auspicious dragon into a golden ring of the dragon's head with smooth lines, implying the yearning for smooth wind and rain, wealth and happiness. The "Little Golden Dragon" necklace and earrings are designed with rings, the dragon's head is elegant and fashionable, and the delicate diamonds are arranged in order from large to small, as if carrying the expectation of pursuing a rich and beautiful life. The "Little Golden Dragon" pair of rings cleverly integrates the shape of the dragon's head into the simple shank, and the diamond inlay adds agility to the ancient golden dragon. The "Little Golden Dragon" bracelet uses the dragon body as the main design element, with a sinuous and smooth twist, engraved with dragon scales, and a simple and free double ring shape, showing the new Chinese beauty.
Old Temple, Ancient Rhyme Gold "Rich and Rich" Series - Little Golden Dragon" Set.
*The "Jia" series has a double interpretation of the glittering dragon scales, exploring the rich possibilities of aesthetic expression. The "*armor" set transforms the dragon scales into a layered ** armor, as if creating a reliable spiritual shield to guard everything you cherish, and it is also a blessing for wealth and prosperity. The "*A" necklace adopts an atmospheric and simple design style, and skillfully gathers layers of gold scales into a large dragon scale shape, just like the daily efforts, and finally gathers into the power to reach the end. The "*A" hand and foot chain will gather the dragon scales into a fashionable gold chain, and the scattered small diamonds are embedded between the dragon scales, which has become the finishing touch of ancient gold jewelry. The "*Jia" earrings are decorated with a number of small scales to form a dragon scale pendant, and the smart gold scales sway with the body, elegant and calm, and the exquisite diamonds decorate the top, adding to the exquisite beauty. "*A" hand ornaments and rings are also fashionably and exquisitely arranged to add color to daily life. The "**A" set presented in the shape of a ring coin brings light and shade changes under the streamer with the texture of gold scales, which is full of unique beauty, and blesses everyone to accept financial resources, enrich the party, and realize their ideal life. The "*A" bracelet uses the gold scale coin as a delicate pendant, simplifying the complex and being agile and light. The "*Jia" earrings and pendants are inlaid with sparkling diamonds, which complement each other with the gold armor, presenting the trend of ancient gold jewelry containing oriental aesthetics.
Old Temple, Ancient Rhyme Gold "Rich and Rich" Series - A "Set".
Unremitting innovation to convey the aesthetics of oriental life
The "Rich and Rich" series of Lao Miao Ancient Rhyme Gold follows the essence of the previous products of the Lao Miao Ancient Rhyme Gold series, integrates the national tide style into ingenuity and craftsmanship, and interprets the cultural heritage in the language of the times. As a new Chinese-style jewelry brand inheriting the cultural gene of "good luck", Lao Miao is committed to conveying the aesthetics of oriental life, and continues to create ancient gold jewelry with innovative design concepts and good luck cultural connotations: "Good Luck Lotus" series uses lotus flowers as design elements, implying good luckThe "Fortune Stretch" series uses gourd elements to pray for "Blessing" and far-reaching blessingsThe "Bamboo Rhyme" series takes the meaning of bamboo and attaches the meaning of blessing and good luck to the product designThe "Fortune Ascension" series chooses the image of the dragon and phoenix in traditional Chinese culture, and interprets the magnificent charm of the Tang Dynasty into a new national trend jewelryThe "Everything Jin'an" series interprets "peace" in the world's design language and conveys the aesthetics of oriental life to the world.
The previously released five phases of the Lao Miao Ancient Yun Gold series have gained a large number of young fans, and behind the enthusiastic market feedback is Lao Miao's persistent pursuit of brand innovation and cultural empowerment. Over the years, Laomiao has inherited the brand's "good luck" cultural gene, deeply understood the aesthetic preferences of various groups of people, and made innovation the driving force behind the development of the brand. Relying on the advantages of the group's designer platform, Laomiao not only interprets the cultural elements of the national tide from an international perspective through the exchange and cooperation of Eastern and Western designers, but also further enriches and innovates the aesthetic dimension through the integration and collision of cross-border designers, continues to win the love of consumers, promotes the continuous upgrading of the national tide consumption experience, and conveys the oriental life aesthetics containing Chinese culture to the world.
Only when the heart is rich will you embrace true happiness. The old temple believes that people "seek wealth", looking forward to not only abundant material wealth "wealth", but also the abundance of the spiritual worldUnder the surface of praying for good luck is the firm pursuit of an ideal life. As an important activity during Fosun's family season, the launch of the "Rich and Surplus" series of Lao Miao Gu Yun Jin not only provides a selection of exquisite and fashionable national fashion jewelry for young people, but also embodies the brand's sincere blessings - Lao Miao hopes that ** jewelry can carry everyone's yearning for good luck and hope in their hearts, and spend the "star" year with everyone. I wish everyone can enjoy the swimming of the fish with ease, calmly and freely, enjoy the dragon's ambition and high spirits, and successfully realize the value of life with personal unremitting efforts.
In the future, Laomiao will continue to deepen the brand's good luck culture, on the basis of inheriting the essence of traditional culture, continue to closely follow the aesthetics of the times, gain insight into customer needs, and carry out personalized, resonant and warm brand communication with consumers in richer scenarios, bringing younger, diversified and trendy jewelry products.