The track of RF beauty device is really getting more and more lively!In recent years, with the continuous rise of "beauty economy" and "home beauty", the home beauty instrument market has ushered in a period of rapid development. Did you know?At present, home beauty devices are mainly equipped with three mainstream technologies: radiofrequency, microcurrent, and light, among which radiofrequency technology has been proven by the medical community to have the effect of facial rejuvenation. Moreover, the RF beauty instrument with a unit price of more than 2,500 yuan has occupied more than 80% of the market share.
This market has huge potential, and naturally it has attracted the attention of many brands. Everyone has laid out household radio frequency beauty device products, resulting in more and more fierce competition in the industry. But you know what?At present, a large number of household RF beauty instrument products are managed as "small household appliances", which has led to some problems, such as false publicity, poor quality, safety of use, etc., which have hindered the healthy development of the industry.
In order to solve these pain points, the State Food and Drug Administration issued the latest "Classification Catalogue of Medical Devices", which clarifies that radio frequency ** instruments are regulated according to three types of medical devices. From April 1, 2024, RF instruments and RF instruments cannot be produced, imported and sold without obtaining a medical device registration certificate in accordance with the law. Now that there is only one year left in the transition period, everyone is concerned about whether the home radio frequency beauty device will be included in the supervision of medical devices, as well as the registration progress of related companies.
Recently, a product called Jimeng "Big Iron" was exposed to the problem of no qualification. It is said that the sales of this product in the past 3 months have been as high as 2400 million yuan. However, in the product introduction, this product is known as "radio frequency instrument + microcurrent instrument two-in-one", but the official customer service of Jimeng Tmall can only provide product evaluation reports and product testing reports, and cannot provide relevant qualification certificates for radio frequency instrument products. This makes one wonder if this product is really as effective as advertised
On platforms such as Douyin and Xiaohongshu, many well-known anchors and celebrities are promoting this product. When they demonstrate the product, they often use words such as "quick lift", "crooked face after use", "big and small face is very serious" to describe the effect. However, in the product evaluation, some consumers reported that the quality control was not in place, and there were quality problems in the instrument, such as "unstable current", "excessive temperature", "*damaged stinging", etc.
Oh, it seems that although the home RF beauty device market has broad prospects, it is also a lot of problems. It is hoped that major brands can comply with the regulations, pay attention to product quality and service, and truly provide consumers with safe and effective beauty products!