Beijing News (Reporter Wang Ziyang) On January 9, a reporter from the Beijing News learned that the chain coffee brand Bixing Coffee completed tens of millions of yuan in Series A financing, led by Zhengxuan Capital, and followed by the old shareholder Shunwei Capital. Founder Wu Binbin said in an interview that he hopes to grow at the rate of 300 new stores per year, open 1,000 quality stores in about three years, and break through 5,000 stores in two to three years.
It is understood that Bixing Coffee was established in 2022, and the store's products are mainly Italian coffee, and there are also special coffee and tea series with tea aroma and fruity aroma. In July 2022, Bixing Coffee announced that it had completed an angel round of financing of tens of millions of yuan, with Shunwei Capital as the investor, and the financing funds were used for store expansion and brand team building. In this A round of financing, the financing funds will be used for talent recruitment, multi-regional development layout, brand marketing communication and promotion.
Cheng Tian, partner of Shunwei Capital, previously said: "Bixing Coffee is not confined to the traditional coffee itself, combined with the raw material elements of tea drinks, and at the same time meets the basic needs of coffee, it launches young and trendy coffee drinks with unique appearance and taste. "In June 2022, Bixing Coffee's first store landed in Suzhou, and up to now, Bixing Coffee has signed 212 stores and opened 147 stores.
Edited by Zhu Fenglan.
Proofread by Wang Xin.