Recently, the 2023 National Food Safety Publicity Week with the theme of "Shangjian Chongxin and Responsible Work Together to Protect Food Safety" was launched in Beijing. In the dialogue session of the salon on "Safety and Nutrition of Children's Food", Lin Zhaoyu, co-founder and vice president of Wo Xiaoya, said that enterprises are the first responsible persons for food safety, and they should strictly formulate production standards under relevant national laws and regulations. At the same time, improve its own quality management system, stand in the position of consumers to protect food safety, and guard the first checkpoint.
Children's Food Safety and Nutrition "Salon Discussion Site ** Nest small buds.
Ensuring the food safety of children is the responsibility of every baby food manufacturer, and it is also the direction of joint efforts of all sectors of society. In order to integrate food safety awareness into the development process of the enterprise and implement food safety, Wo Xiaoya, the representative of the cutting-edge baby food brand, actively responded to the call of the National Food Safety Publicity Week and launched the second "Food Safety Month".
Enhance the awareness of food safety of all employees and launch the second "Food Safety Month".
According to the "2022 China Infant and Child Complementary Food Industry Market Insights", it is estimated that by 2025, the scale of China's infant and child food market will reach 163.2 billion yuan, and the baby food market is gradually becoming an area of concern.
As the post-90s parents have gradually become a new consumer group in the maternal and infant industry, the infant food industry is gradually entering a stage of refined development, and "natural, safe, healthy and nutritious" has gradually become the purchase appeal of more and more mothers.
For the safety and security of baby food, Fang Xiujuan, founder and CEO of Wo Xiaoya, said at the launching ceremony of the 2022 National Food Safety Week that Wo Xiaoya has embedded the "four strictest" into product quality control, and carried out the first "Food Safety Month" activity within the enterprise, inviting experts in the field of food safety to give special lectures and impart food safety professional knowledge and policy knowledge.
Lin Zhaoyu, co-founder and vice president of Wo Xiaoya, was at the main event of the 2023 National Food Safety Week.
In order to implement the theme of the 2023 National Food Safety Week, "Shangjian Chongxin and Conscientious Work to Protect Food Safety", firmly establish the food safety concept of "Chongxin", enhance the awareness of food safety subjects, effectively ensure food quality and safety, and strengthen food safety education for all employees. During this year's National Food Safety Publicity Week, Wo Xiaoya launched the second "Food Safety Month", which will continue until the end of December, during which the establishment of enterprise food safety officers, take various measures such as job rotation, learn Xi the latest food safety management knowledge, and ensure food safety.
Source control + traceability tracking Improve the food safety and quality management system
With the continuous improvement of people's living standards and the enhancement of health awareness, safety is the top priority for baby food, and it is also one of the most important criteria for the new generation of parents to choose baby food.
Wo Xiao Bud R&D Center Testing Link** Wo Xiao Bud.
It is understood that in terms of food safety control, Wo Xiaoya has carried out a number of operations, including standard co-construction, transparent factories, and building internal and external food safety systems.
Wo Xiao Bud Food Safety Training Camp Site ** Wo Xiao Ya.
Specifically, it contains two levels, the first level is to strengthen the awareness of all employees, build an internal and external food safety training system of the enterprise, organize upstream and downstream enterprises to jointly carry out "food safety training camps", and invite relevant experts and local leaders to give lectures to cultivate the food safety awareness of all employees.
The second level is to improve the quality management system. Including source control, production process tracking, traceability system construction, as well as external tripartite organization testing and supervision, etc., through layers of checks, to ensure the safety of the factory.
Safety is the minimum bottom line, and in the future, there will be more pursuits in a more reasonable nutritional ratio. Our consumer base wants a more convenient way to get safe, nutritionally balanced products, which makes it much easier to feed children. Lin Zhiyu said.
Chinese Children's Balanced Diet Guidebook **Nest small buds.
It is reported that in terms of nutritional balance, from the perspective of population adaptation, food diversity, and reasonable collocation, Wo Xiaoya jointly published the "Chinese Children's Balanced Diet Guidebook" with China Agricultural University and China Non-staple Food Circulation Association, and refined the "1357 Balanced Diet Rule", which aims to suggest that infants and children should achieve 5 categories of food in the process of eating 3 meals a day and 2 o'clock for 7 days, and obtain 7 major nutrients in a balanced manner.
Food safety is the bottom line of the baby food industry, there is no doubt about it. For enterprises, sticking to this bottom line is the foundation, and more exploration on top of it is an important basis for determining future development. Focus on the nutritional value and health function of the product to help babies and children consume enough nutrients and healthy ingredients during the critical period of growth and development. Only by continuous exploration and innovation can we truly make greater contributions to the healthy growth of babies and children. (Mao Yun).