Brand Background:
DSW (Designer Shoe Warehouse), a footwear retailer that offers in-person and ** shopping, is offering a $5 discount on birthdays to increase customer loyalty.
Design Style:
The postcard is eye-catching in bright tones: golden balloons, clothes, etc., all match the colors of the brand, but without being overly distracting. It's more about the recipient's excitement on the birthday than focusing too much on the product pitch.
Benefits:
The easy-to-scan *** on the postcard allows the recipient to redeem the $5 offer instantly, and repeatedly emphasizes that it is a birthday gift to increase favorability and loyalty to the brand, resulting in repeat purchases.
Copywriting features:
Birthdays, gifts, and parties are mentioned in the copy to inspire positive emotions about celebrating birthdays and encourage recipients to treat themselves better on special days, driving them to spend more.
Brand Background:
Express, a fashion retailer from the United States, is offering birthday wishes and discounts to members who have joined the Express Insider program to increase customer loyalty.
Design Style:
Postcards are more of a message than a lot of text to sell jeans, and it showcases jeans in a variety of styles, colors, and sizes that are available no matter what type the recipient wants.
Benefits:
Express doesn't just offer deals on customers' actual birthdays, because they don't think it's enough to celebrate once a year, but also a range of other deals and discounts to inspire more purchases.
Copywriting features:
The copy is written in a simple and straightforward way, listing all the offers and allowing recipients to simply log in to the app and enjoy exclusive discounts.
Brand Background:
Founded in 1995 in the United States by Cole National Corp, Target Optical provides a wide range of high-quality eyewear and personalized service.
Design Style:
The postcard not only uses the same red color as the brand logo, but also uses other colors to match it, and adds sequins to highlight the atmosphere of the birthday celebration. The front and back show images of different types of eyewear products, while the front figures** focus on conveying the feeling of satisfaction after wearing glasses.
Benefits:
A 25% discount on sunglasses is offered to customers with birthdays on the same day, and a quick-scanning*** is included to allow interested recipients to browse more styles online.
Copywriting features:
The front of the postcard emphasizes birthday wishes to entice the recipient to continue browsing, while the subtitle on the back mentions sunshine and travel to a certain extent to give the recipient a reason to buy sunglasses.