Since its inception in 1989, Infiniti has been destined to embark on a "road to infinity" like no other. Bill Bruce, General Manager of Infiniti, said at the beginning of the brand: "Infiniti is not a brand for the masses, we aspire to be the only one for the few. ”
For more than 30 years, Infiniti has adhered to the principle of "people-oriented, courage to challenge, and continuous progress".
As one of the "Three Musketeers" of Japanese luxury car brands, Infiniti has always adhered to its beliefs and written its own legend in the cruel market competition environment. Now, the global automotive market has entered a new era, and in the face of unprecedented challenges, Infiniti has once again "shown its sword".
In June this year, Infiniti officially released the brand's new logo, the overall silhouette is more slender, and the triangle area is treated with flat corners. In the name of "My Heart is Unlimited", the new "new dawn" Infiniti once again emphasizes the concept of people-oriented, insisting that the driver is more important than the car.
At the Tokyo Motor Show in October this year, Infiniti officially announced four new models: the Infiniti Vision QE concept car, the new generation of full-size flagship SUV Infiniti QX80, the new crossover coupe Infiniti QX65, and the Infiniti pure electric SUV.
In the face of the new era and new challenges, Infiniti is to rise to the challenge;The stunning debut of these four new models is one of Infiniti's prejudiced answers.
Speaking with products and technology, even if the future is full of uncertainties, Infiniti, which has the courage to take on challenges, is fully prepared. On December 26th, Infiniti once again emphasized the power of "heart", and "My Heart is Unlimited-Infiniti Alumni Association" was officially held in Sanya, China.
Infiniti China's strategic plan, the QX Monograph concept car that made its debut in China, and the Infiniti SUV matrix ......The new oriental luxury era opened by Infiniti with "heart" is slowly kicking off.
To the future of "infinity", Infiniti and the Chinese auto market, all the way together.
My heart is infinite, infinite evolution
The automotive industry is ushering in an unprecedented moment of change, and Infiniti, which is on the cusp of the storm, must also face more variables.
No matter how the industry or technology evolves, Infiniti has always practiced the brand gene of 'people-oriented, daring to break through, and constantly moving forward', Infiniti is not a brand born for the public, we aspire to be the only one for the few. ”
For the unknown, Minoru Fujiki, general manager of Infiniti China and head of Infiniti Business Headquarters of Dongfeng Nissan Passenger Vehicle Company, once again reaffirmed Infiniti's philosophy and recalled the bits and pieces of Infiniti's journey over the past 30 years.
Looking back, Infiniti not only pioneered avant-garde design, but also introduced a number of world-first technologies and created many landmark products.
It is understood that in the early days of Infiniti's establishment, it launched: the world's first Q45 with hydraulic active suspension, the world's first load-bearing body SUV QX4 with integrated independent suspension, and the world's first sports car SUV FX ......
The long-term technology and product precipitation have laid a solid foundation for Infiniti to "conquer" the high-end market. Today, Infiniti has become the backbone of the high-end car market.
As one of the three major Japanese luxury car brands, Infiniti has a very high market share and a good consumer reputation in the North American market. It is no exaggeration to say that whether it is brand influence or comprehensive technical strength, Infiniti does not lose BBA.
In the Chinese market, Infiniti made its debut in 2007.
When the new EX35, the world's first to feature Surround View (**M) and Lane Departure Warning (LDP), made its mark in the Chinese market, people began to recognize the Infiniti brand.
When the M37H L, which is tailored for Chinese consumers, and the JX35, the first crossover product that perfectly combines luxury MPV and urban SUV, appeared on the streets of China, people began to pay attention to Infiniti.
In 2014, Infiniti accelerated the pace of expanding the Chinese market and ushered in the Q QX era.
Looking back on the past few years, Infiniti has successfully launched the localized models Q50L, QX50, and the new generation QX60, continuing to lead the trend and moving forward firmly in the Chinese market.
Every step is moving forward, every step is evolving. In order to explore the infinite possibilities, Infiniti in 2023 has embarked on a global brand refresh, reshaping the brand image from the multi-dimensional senses and laying the foundation for the series of new products to be launched.
At this "Friends Meeting", Xin Yu, Infiniti's global chief brand officer, introduced the new and evolved design language "Artistry in Motion" and unveiled the Infiniti QX Monograph concept car.
The new design language on the QX Monograph concept car through the three-dimensional illuminated logo, the vast bamboo grille, the new alloy wheels, the whole car digital lighting system, the new through-type digital piano key taillights and other elements, to complete the concrete expression, not only presents the extraordinary charm of Infiniti's new design language, but also marks the Infiniti product design has entered a new era.
Deeply cultivated in China, the future can be expected
Yes, that's right, in the face of more challenges in the new era, the rejuvenated Infiniti is becoming more proactive and proactive. And all this development will give birth to vigorous vitality in the Chinese market like a melting pot.
Infiniti will unswervingly deepen the Chinese market, and take China as a strategic priority market, continue to invest, we are currently actively preparing and formulating plans, and have received the full support of Nissan Motor!”
Facing the future, Infiniti has shown unlimited confidence in the Chinese market. Xin Yu, Infiniti's global chief brand officer, raised his arms and shouted, making it clear that Infiniti shares the "weal and woe" with the Chinese market.
In fact, the logic of China's auto market is not complicated, as long as the product is hard enough and can play, it can win the favor of the majority of consumers. And Infiniti's new generation QX60 is such a strong product with oriental colors.
Infiniti has been striving to create a different definition of luxury, and has also brought more products to the Chinese market that meet the expectations of car owners. The same goes for the upgraded 2024 QX60.
Wang Baojun, Deputy General Manager of Infiniti Business Headquarters of Dongfeng Nissan Passenger Vehicle Company, said in his speech: "As a masterpiece of our all-out localization strategy, the new generation QX60 perfectly interprets the definition and lifestyle of modern oriental luxury. ”
In terms of appearance, the 2024 QX60 shows an extraordinary style with an artistic design language derived from "poetry, calligraphy, piano and painting", with 4 exterior colors inspired by rare natural phenomena, showing a unique and charming color aesthetics, giving the vehicle a picturesque rich artistic conception and reverie space.
In terms of space, the 2024 QX60 is equipped with a theater-style seating layout with thoughtful ingenuity to achieve a spacious riding experience.
In addition, Infiniti has achieved a quiet experience through a number of designs, including a Bose Performance 17-speaker surround sound system and high-end materials to provide users with a luxurious and comfortable experience unlike any other.
It is worth mentioning that a lot of top-level intelligent technologies can also be seen on the 2024 QX60: AR real-world enhanced ** navigation system, **M digital panoramic surveillance image system, Propilot L2 level intelligent assisted driving system ......
Insight into the needs of car owners, the 2024 QX60 uses more "standard equipment" to show the true "user-centric".
It is understood that Infiniti will continue to deepen the service brand, on the basis of the original 6-year 120,000 km free maintenance and 4-year 100,000 km free warranty, to provide car owners with better all-round after-sales service.
New era, new challenges, new pattern, new luxury. Infiniti, which is deeply involved in the Chinese market, is constantly breaking through to a new dawnEven if the road ahead is full of thorns, when we say, "My heart is infinite," anything is possible.
It is not difficult to find that what Infiniti pursues is never a lonely self-appreciation, but a new definition of the unique concept of oriental luxury. In fact, it is this kind of love and persistence, along with Infiniti's deepening service concept, that has helped it to create its own brand background in the new era.
My heart is infinite, infinite evolutionDeeply cultivated in China, the future can be expected
Infiniti's "Infinite Road" is continuing and ...... in the Chinese market