In Wuming District, Nanning City, Guangxi Zhuang Autonomous Region, a fruit called Wuming Mandarin is ushering in its harvest season. On December 19, the 2023 "Guizihao" autumn and winter fruit production and marketing docking series activities with the theme of "Fruit Freedom in Guangxi, Sweet and Fragrant Sold Nationwide" was held in Jiaxing City, Zhejiang Province.
The planting area of Wumingwo mandarin, the representative of this sweet industry, has grown from more than 800 mu in 2012 to more than 460,000 mu, and the output has increased from 7,334 tons in 2014 to 1.5 million tons in 2023. With its excellent quality and unique taste, Wuming wo mandarin has won the wide love of consumers and has become a veritable "sweet" industry of 10 billion yuan.
The Wuming delegation came to Zhejiang to exhibit and sell mandarin oranges, which is not only an opportunity to display and promote, but also an important step for Wuming mandarin oranges to connect with the big market in the sales area. Yin Yulin, head of Wuming District, said that he hoped to gradually open up the "Yangtze River Delta" market with the help of the location advantages of the fruit market in Jiaxing, Zhejiang, so that the "money bags" of the majority of fruit farmers will become more and more bulging, and more consumers will taste this unique "Wuming taste".
The success of Wuming Wokan is inseparable from the first-class "matchmaking" and enterprise "hand-in-hand cooperation". In recent years, Wuming District has adhered to the combination of the development of characteristic agricultural industries and rural revitalization, and has issued a series of normative support documents to encourage and support foreign buyers and local economic talents to sell Wuming mandarins. Sales of more than 1,000 tons (including 1,000 tons) will be rewarded at 20 yuan per ton;For enterprises that sell more than 10,000 orders (including 10,000 orders) of Wumingwo mandarin oranges online, they will be rewarded with 1 yuan per order. This series of policies and measures has played a key role in caring for the brand and realizing the sustainable and healthy development of the industry.
In addition, Wuming District has also set up a special class for the development of the "Wuming Mandarin Orange" industry, and has been approved to promulgate the first operation and management specification for the poverty alleviation project of the Mandarin Orange Industry. These measures not only enhance the popularity and reputation of characteristic agricultural brands, but also further promote the protection and use of the "Wuming Wo Mandarin" geographical indication certification trademark and the special mark for geographical indications, laying a solid foundation for making the "Gui Zihao" agricultural brand of Wuming Wo Mandarin bigger and stronger.
It is worth mentioning that Wuming Mandarin has been awarded the honors of China's Agricultural Products Regional Public Brand, Market Cutting-edge Brand, and Advantage Area of Chinese Characteristic Agricultural Products, which is an affirmation of the quality and brand value of Wuming Mandarin. In the future, Wuming District will continue to increase the support for the citrus industry, expand the channels for the deep connection between the production area and more sales areas, and strictly strengthen quality control to explore more deep processing industries of mandarin oranges. Let this 10 billion "sweet" industry continue to help rural revitalization, and make Wuming wo orange a real "rich fruit" and "revitalization fruit". As a rising industry, the successful experience of Wuming Mandarin provides a model for other places to develop characteristic agriculture. It adheres to the people-centered development idea, takes the increase of farmers' income and prosperity as the primary goal, and realizes the sustainable and benign development of the industry through a series of measures such as the establishment of special work classes, the introduction of support policies, and the strengthening of quality control.
With the picking and listing of the new season of Wuming mandarins, a grand opening event will also be held in Wuming District. Here, we look forward to more friends and merchants from all over the world coming to Wuming to go to this "sweet appointment" and witness the glorious journey of Wuming Mandarin together.
Editor: Zhang Chunmei.