On December 15, Xiaomi Qingshan Eye Care Technology Communication Conference was held in Guangzhou. Wang Teng, general manager of the marketing department of Redmi, Wu Cangzhi, general manager of the touch department of Xiaomi Display, Professor Zhong Jing and Professor Chang Shuai of Zhongshan Ophthalmology Center of Sun Yat-sen University, and Director Zheng Juan and Director Zhang Ping of China Quality Certification Center attended the event to share new cognition and new technologies in screen eye care technology.
Under the cognition of the integration of medicine and engineering, the Redmi K70 series equipped with Tsingshan Eye Care has become the first mobile phone to pass the S++ certification of Vision Health certified by the China Quality Certification Center. Wang Teng, general manager of Redmi Market, said: "In the innovation of smart devices, visual protection has always been the direction that Redmi pays great attention to. In our view, the evaluation of eye care ability must not only look at a single indicator dimension, but need to promote the comprehensive evolution of eye care standards. The integration of medicine and engineering, scientific eye protection, and full-dimensional evaluation are the directions of eye protection for electronic products in the future.
After the release of the Redmi K70 series, 600,000 units were sold within 5 minutes of the first sale, and the praise rate of JD was as high as 99%, creating a new record for the first sales volume of JD Tmall in the price segment below 4K. According to the survey, the second-generation domestic high-end 2K Chinese screen equipped with Tsingshan eye protection has become one of the main factors for users to choose to buy Redmi K70.
As an epoch-making eye care solution, Tsingshan Eye Care is based on the concept of medical and engineering integration, and adopts a new self-developed eye care model with medical guidance and engineering to provide users with scientific eye care. Under the concept of medical guidance, Xiaomi and Zhongshan Eye Center of Sun Yat-sen University dismantled the medical professional eye care standards, combined with massive clinical data, customized a medical evaluation system with 6 dimensions and 19 test indicators, and fully passed the engineering hardware evaluation of the China Academy of Information and Communications Technology. Under the leading cognition of the integration of medicine and engineering, the whole Redmi K70 series has successfully passed the visual health friendliness S++ certification issued by the China Quality Certification Center, realizing the practice of ophthalmic medicine in the mobile phone industry with quantifiable data, and achieving a major breakthrough in the domestic mobile phone industry.
The concept of medical-engineering integration must also be built on the innovation of hardware technology. Redmi and TCL Huaxing jointly customized a new C8 screen light-emitting material, the actual blue light proportion is reduced5%, with 4000nit ultra-high peak brightness, 3840Hz ultra-high frequency PWM eye protection dimming, and through AI empowerment, to achieve a full-scene AI dimming strategy, which can adjust the screen brightness through accurate environmental perception, and achieve intelligent matching with ambient light, making the visual effect more realistic and natural. And through the deep integration of software and hardware, 11 self-developed display calibration algorithms have been formulated to adapt to more people's eye Xi.
In addition, in response to the industry's recent promotion of SVM as a synonym for mobile phone eye protection, Wang Teng said, SVM comes from the lighting industry to evaluate a core indicator of strobbe, in recent years has been used in the field of mobile phone screens for strobe evaluation, Wang Teng also officially announced in this communication meeting, K70 and K70 Pro officially opened OTA on December 15, Redmi K70 and K70 Pro are newly upgraded, which can reduce the SVM comprehensive value under high brightness to 0Less than 1%, leading the industry.
In the future, Redmi's eye protection solution will be extended to terminal devices such as pads and TVs to achieve multi-screen and the same color, and truly achieve cross-terminal integration.