As a cultural product, the profit model of TV series is diversified and complex. Here, we will analyze in detail how TV series make money, mainly including rights sales, sponsors, copyright income and advertising placement.
First, the right to sell
After the production of the TV series is completed, the first task is to give it to the TV station or online platform. The premiere rights can often be sold**, especially popular dramas, and major platforms will compete to buy them. Not only will it be given to more than one TV station or platform to reach a wider audience, but it will also take into account the sale of overseas copyrights, which can also bring considerable income.
*The income from the sale of rights depends on the quality and popularity of the TV series. High-quality, audience-favorite episodes sell well in the market, but vice versa, it is difficult to get the desired revenue. In addition, the sales of ** rights also need to take into account the comprehensive strength of the broadcast platform, such as the audience base, communication channels and promotion capabilities.
2. Sponsors
In the early stage of TV series production, corporate sponsorship will be sought, and these sponsors usually hope to use the popularity of the TV series to increase the awareness and rate of their own brands. There are various forms of sponsorship, which can be the brand exposure in the series, or the sponsorship logo at the opening ceremony or the filming site.
The selection of sponsors needs to take into account the positioning and target audience of the TV series to ensure that the sponsor's brand image is in line with the content of the series. At the same time, the sponsor will also evaluate the production quality, cast and promotion efforts of the TV series to determine the value of the sponsorship.
3. Copyright income
When a TV series becomes popular, the relevant copyright can be authorized to other products, such as the design and sale of clothing, toys, games and other peripheral products, which can bring continuous copyright income to the producer.
The key to copyright income lies in the popularity and influence of TV dramas. Only popular dramas can attract more merchants to cooperate with copyrights, thereby bringing huge copyright income. In addition, producers need to take into account the sustainability of copyright cooperation to avoid overexploitation leading to a decline in the value of copyright.
4. Advertising placement
Integrate the product or brand into the episode in the form of product placement, so that the audience can naturally accept the advertising information at the same time. This form of soft advertising is more popular than hard advertising because it is more natural, fun, and enhances the viewer's experience.
The success of ad placement depends on the audience base of the TV series and the content of the episodes. Only when the audience base is large enough, can the advertising placement achieve a good communication effect. In addition, the producers also needed to subtly incorporate the ads into the series to avoid making the audience feel obtrusive and bored.
5. Summary
To sum up, the secret of making money in TV dramas lies in the sale of rights, sponsors, copyright income and advertising placement. Only high-quality, audience-loved episodes can sell well in the market and bring sustainable commercial revenue. Therefore, TV drama producers should focus on improving the quality of dramas and attracting more viewers in the creative process, so as to achieve profit goals.
However, the profit model of TV dramas is not static, and with the ever-changing market environment and audience demand, producers need to flexibly adjust their strategies and explore new revenue channels. For example, in recent years, the rise of short platforms has provided new income for TV series producers. Producers can consider editing popular episodes into short episodes and disseminating them on short platforms, so as to maximize revenue.
In short, the key to making money in TV dramas is to grasp the market demand, create high-quality works, and explore diversified profit channels. Only by constantly innovating and optimizing the profit model can TV drama producers be invincible in the fierce market competition.