On May 21, 2023, GAC Trumpchi officially held a launch conference at the Great Hall of the People in Beijing, marking GAC Trumpchi's strong entry into the high-end new energy vehicle market.
Taking this as a starting point, GAC Trumpchi continues to change channels, innovate sales models, and continuously expand the E series products, and finally embark on a road of rapid development. Among them, the third product of the E series - the first Trumpchi new energy E8 with GAC Xingling architecture officially launched sales, you know, this year can be described as the first year of new energy MPV, major car companies have successively debuted or launched plug-in, pure electric MPV. However, GAC Trumpchi's product quickly exploded the household MPV market segment.
On December 9, 2023, the Trumpchi New Energy Night and E8 Delivery Party kicked off. That night, on the Bund in Shanghai, the commemorative key of the new Zhidian Comfort Flat - Trumpchi New Energy E8 was handed over to the first batch of owners. In addition, Trumpchi E8 also announced the first choice plan for full love, 6 gifts are sincere, 150,000 yuan can drive the car home, so that family users can save money and worry, I believe that more people will drive "love" home.
This fully proves the determination and speed of Trumpchi's transformation, fully proves the correctness of new energy technology drive, and fully proves that GAC Trumpchi is becoming a new power player in China's new energy.
Why is GAC Trumpchi so able to fight?In order to answer this question, this article will focus on analyzing the logic of the explosion of Trumpchi E8.
Imagine that if you want to buy an MPV, the budget must be at least 300,000 yuan. The popular MPV itself is business-oriented, just because the beggar version can be won in the early 200,000 yuan, and many family users have no choice but to accept it, buy it back and change it to act as a daddy car. Some popular MPVs are nearly 5 meters long and nearly 2 meters wide, so it can be too difficult to find a parking space in the city.
What to do with so many pain points?GAC Trumpchi E8 is here. It can become a hit, at least in the following three points to meet the majority of consumers.
First of all, it is a sense of security, GAC Trumpchi E8 gives consumers a safe home.
Secondly, it is a sense of value, and the various configurations are just right, so that consumers feel value.
Finally, there is a sense of yearning, this car truly achieves the hearts of consumers and makes everyone yearn for it.
GAC Trumpchi E8, a safe home
Let's start with security.
Most of the time, when we observe a product, it is easy to see if there are any highlights that can attract users to place orders. But in fact, the most important thing to look at is not the highlights that attract users, but the fatal shortcomings that directly persuade users. Generally speaking, this fatal flaw is related to a sense of security.
For the automotive industry, the sense of security can be said to be the bottom line of life and death, and it is the shortest board of the barrel that determines the basic sales of the product. Safety is also a concern for consumers of home MPVs.
First of all, GAC Trumpchi E8 has made sufficient plans for high-accident scenarios.
Imagine what happens to a high-speed MPV once it gets a rear-end collisionIt must have been a tragedy of a car crash and a death. The fatality rate in accidents is particularly high due to the short rear overhang of MPV models and the extremely low utilization of third-row seats.
In order to prevent problems before they occur, and in order to improve the utilization rate of the third row of MPV, the Trumpchi E8 adopts 75% high-strength steel body frame, as well as energy-absorbing body structure, equipped with 35% ultra-wide anti-collision beam, GAC collision energy-absorbing control technology, detachable subframe technology, high-strength rear anti-collision beam, and the roof can withstand pressure up to 9 tons.
Such a design can make the vehicle instantly invisible the collision force of 800kN, increase the effective energy absorption by 10%, and bring all-round golden bell cover-level protection for family travel from all angles such as the front, side, rear and top of the body.
In addition, the Trumpchi E8 is equipped with 6 airbags as standard, and when encountering a collision, the vehicle's ECU system will automatically start for rescue, fuel and power cut-off, and door unlocking, so as to ensure that the driver and passengers can escape as soon as possible after the accident. As for the battery, don't worry, the Trumpchi E8 is equipped with high-security magazine battery technology, creating a mobile fortress with 720° all-round security.
In terms of safety, the E8 can be described as dedicated, passive safety is not enough, but also equipped with a wealth of active safety functions, such as: ESP vehicle electronic stability control, ABS anti-lock braking system, TCS traction control system, HHC hill assist system, HDC hill descent system, HBA hydraulic brake assist system, TPMS tire pressure monitoring system, 540° high-definition panoramic image and other functions.
In fact, such a large and complete safety configuration is already high in the MPV of the same level, which shows that the product design of Trumpchi has switched from the perspective of the industry to the perspective of users, and has placed itself in the real use scenario to think.
For example, from the perspective of car companies, we can certainly explain that the compromise of a certain function is based on cost considerations, or the industry has been doing this in the past, with various practical constraints as an excuse. But the user doesn't care about that, and they don't need to care about it. If we were users ourselves, we would definitely think the same way.
It can be seen that it is difficult to say that it is difficult to break the inertia of the industry, and it is not difficult to say that it is not difficult, but it is necessary to seek truth from facts a little more.
GAC Trumpchi E8 has a strong sense of value
In addition to security, it is a sense of value, that is, in the face of your target user group, whether the functions and experiences they buy for the same amount of money are the best for themselves, rather than the sense of existence that the car manufacturer brushes out by itself. This aspect is such as space, vehicle configuration, whether the power is flexible, whether the fuel consumption is friendly, etc.
In general, GAC Trumpchi E8 has hit a blue ocean market. At a price of about 250,000 yuan, if you want to buy a new energy MPV that is more balanced in all aspects, GAC Trumpchi E8 is almost the only solution.
In fact, the reason why it is said to be the only solution, the main reason is that Trumpchi E8 has a strong sense of value, and the root cause is to focus on the target user group and provide a complete value experience. You must know that any consumer who buys a car, their sense of value of the car is very rational, and they will pay attention to every detail to experience it authentically.
First and foremost is the sense of space.
For a home MPV, the sense of space is definitely the primary factor affecting consumers.
We switched to the scene of a family car, everyone in the car is our most important family, everyone is equal, so the car for the family must meet the needs of every location and family member as much as possible. In fact, there is a lot of room for product innovation all of a sudden.
In this regard, the R&D and design team of Trumpchi New Energy E8, based on the concept of clothing, food, housing and transportation, made an analogy between "living" and "traveling" of Chinese families. For Chinese families, the large scale, large bay, and large field of view of the large flat floor make the comfort, functionality, and privacy clear, and amplify the emotional concentration of the invisible family in the tangible mobile space, which is more desirable.
For example, seats, especially after the liberalization of the two-child policy, family users often have six people in the same house of three generations, that is, two adults, two children, and two elderly people traveling together.
Trumpchi E8 has such an advertising slogan "E ten thousand possibilities for installing a home". When you look at the space of the E8, you will know that this is true, this MPV, like a large mobile flat, with a 7-seat layout, and the flexible change of seats can bring more practical space to the car, with a usable floor area of 520m, is a veritable mobile flat floor.
Specifically, because the space of Trumpchi E8 is very large, its second row of seats can be moved back and forth, left and right, and the third row of seats can be flipped backwards to open into a viewing café mode, or hidden under the floor, at this time, it can form a 1100L back box space, whether it is to load items, or to provide children to play, or to use as a big bed room when camping.
What's more worth mentioning is that the storage space of Trumpchi E8 is also very large, with a total of 32 storage spaces + 13 hooks to meet various travel storage scenarios, when the second row of seats slides to the front position, the luggage can be placed 15 24-inch suitcases.
Even if the third row of seats is used normally, the sunken trunk space is much larger than that of many sedans and SUVs, and it is easy to put down 6-7 20-inch suitcases when traveling as a family. In addition, the Trumpchi E8 also has a rich variety of storage spaces, with as many as 17 places, which can meet the storage needs of a family when traveling. Of course, the necessary functions such as ventilation, heating, and memory of the seat are also indispensable.
In addition, what makes users feel a sense of value is that this family MPV has no range anxiety.
Who is the user of Trumpchi E8?is a home user. We can accept the time when we are alone to find a charging pile and wait for charging, or we can sit in the car and play with our mobile phones. But what if it's a family?On holidays, the family finally got together time, went out to play, looked for charging piles everywhere, and waited in the service area for hours to wait for charging, which was unbearable.
Sometimes we encounter such a scene, after sending our children to interest classes, we need to sit in the car and wait for two or three hours. If it is a fuel MPV, idling in place to blow the air conditioner will be very fuel-intensive, and will produce a lot of exhaust gas, while the plug-in hybrid MPV relies on a large battery, which can power the vehicle for a long time without starting the engine.
First of all, the power reserve of plug-in hybrids is more abundant than pure fuel power, and when they are walking in urban areas on a daily basis, they are basically the same as those of electric cars. Moreover, the GAC Trumpchi E8 also uses 2-speed DHT, and the reacceleration ability at medium and high speeds is also very strong.
In addition, the CLTC pure electric range of the GAC Trumpchi E8 can reach 150km, which can meet the daily commuting conditions such as commuting without pressure, and the range can reach 1200km with full fuel and full power. GAC Trumpchi E8 adopts the method of "high voltage on the door opening" in the power supply logic to avoid power loss due to long-term discharge, which will damage the battery.
It can be said that plug-in hybrid and MPV are simply a perfect match.
GAC Trumpchi E8, a desirable smart home
It is important to know that the car is not only a means of transportation, but also a very important status symbol. Many people will judge the person's economic level, lifestyle, social status, and personality by what kind of car the other person drives.
When making products, how to enhance the sense of yearning?The core is to find a way to make the product evoke the scene that users yearn for. Or from another point of view, let the scenes and pictures that users originally yearn for be grafted into your products.
In addition, the sense of yearning that E8 brings to users must be blessed by the intelligent cockpit.
In practical application scenarios, with the support of GAC Xingling's electronic and electrical architecture, the E8 can bring a nuanced intelligent experience to home users. When the user sits in the vehicle, he can adjust the seat, window, lights, air conditioner, screen, etc. to the most comfortable level with one click
When users travel at home, E8 can take care of the experience of every family member at the same time. More precise vehicle control, smarter driving assistance, make it easier for the driver;Abundant multi-** resources, always make the carriage full of laughter;
If the car is compared to the human body, the mechanical structure of the car is equivalent to the human skeleton, the "three electric systems" are the heart and muscles, and the steering and braking systems are the limbs. The electronic and electrical architecture is equivalent to the human nervous system, which is the key to realizing information interaction and completing complex operations and functions in the car.
The Trumpchi new energy E8 is equipped with GAC's latest Xingling electronic and electrical architecture, which has 50 times more computing power and 10 times higher data transmission rate, which can support E8 to achieve more complex data processing and control, and support higher-level intelligent driving assistance functions.
These hardcore technologies can be directly translated into a powerful user experience, such as voice assistants.
Many cars that have hit the market in recent years have voice assistants, and this is not a new feature. However, the voice assistant of most cars is only used by the main driver in the front seat, and there is no way for people sitting in the back seat to use it conveniently. The Trumpchi E8 is also equipped with a voice assistant function for the family members in the back row, so that people in each position can interact with the car.
For example, the children and the elderly in the back row want to adjust the temperature of the air conditioner, call "Xiaoqi", and put forward the corresponding needs, and the vehicle will automatically adjust. In this way, everyone in the car feels more like a host, which is a very significant improvement in the user experience.
To sum up, as a family MPV, Trumpchi E8 embodies strong competitiveness in three dimensions: a sense of security, a sense of value and a sense of yearning.
A sense of security is the bottom line, and if you want to improve your sense of security, you need to constantly break through the inertia and not be satisfied with the standards prevailing in the industry.
The sense of value is the embodiment of competitiveness and the art of trade-offs, which requires us to focus on the core user group and provide a complete value experience.
Finally, the sense of yearning is the embodiment of the charm of the product, and finding the scene that users desire and meeting the special needs in this scene is the key way to shape the sense of yearning.
Epilogue
It can be seen that as a pioneer in the new energy MPV market, GAC Trumpchi E8 has cut into a blue ocean market. At a price of about 250,000 yuan, if you want to buy a new energy MPV that is more balanced in all aspects, GAC Trumpchi E8 is almost the only solution, it deeply activates the market potential of new energy MPV, and this blockbuster product will definitely bring an experience that exceeds expectations for China's new energy MPV users. For those 200,000-300,000 yuan joint venture MPV, it is time to pay attention to the opponent of GAC Trumpchi E8, if you don't follow up and vigorously develop products, then sooner or later it will be abandoned by more consumers.