After fully entering the new energy era, "volume" is the norm of major manufacturers, and all car companies understand the importance of "grasping the hearts of users and grasping the lifeblood of the times" while practicing their internal skills. To put it bluntly, the competition in the market is the competition of users, whether it is a product or a service, user satisfaction is the standard of success or failure. Especially for users who buy new energy vehicles, in addition to the characteristics and technical level of the vehicle, high-quality service support is an indispensable link, which is ignored by many car manufacturers, affecting the use experience and purchase willingness of consumers. So, how to meet the user's consumption experience?Hongqi has made a good example of this.
Create a concierge and see how Hongqi "spoils" fans.
As a banner of the national automobile brand, "Hongqi" not only has the longest and most brilliant history of Chinese automobiles, but also has a deep "Chinese" luxury accumulation, they have always put users at the core, and are committed to meeting the needs of users in car purchase, car use and after-sales links. Because of this, in the face of the challenges of fully embracing the new energy era and the actual pain points of users in the service process, Hongqi New Energy has carefully created the "way of concierge" of Hongqi New Energy, so that users can enjoy different exquisite courtesies in every detail. So, how much does Hongqi "spoil" car owners?Let's take a look.
From the moment you enter the Hongqi store, there is an exclusive service team to follow, after understanding the needs, to provide all-round support such as model recommendation, car purchase plan customization, etc., during which exquisite drinks and snacks are also provided at any time, I have to say, Hongqi's service is really heartwarming. In addition, a special customer rest area and a static display area for new vehicles have been set up to provide services such as emergency external medicines, weather reminders, road congestion consultation, mobile phone charging and so on.
In order to allow customers to have a deeper understanding of the vehicle, we also provide test drive services, which can more intuitively feel the performance of Hongqi models in terms of power, handling and comfort. In addition, there are also professional explanations, financial program support and other services, you can enjoy a more preferential ** and more convenient car purchase process.
A sense of ritual is a way of life and an attitude to life. After picking up the car, you can enjoy the most unique and unique delivery ceremony, such as flowers, cakes, romantic group photos, and detailed explanations. Create a convenient, high-quality and ceremonial delivery experience for every Hongqi car owner, so that users can buy a car comfortably.
What's even more surprising is that the ultimate service is not only reflected in the delivery process, but also continues to be provided after delivery, and carefully answers and guides the questions of users in the process of use, etc., while showing the ultimate service, it also makes users feel the care and warmth of the Hongqi brand.
Caring and worry-free after-sales.
It is easy to buy a car and difficult to maintain a car, and car maintenance is a large expense in the post-maintenance of the vehicle that attracts the most attention from users. In response to the problem of user after-sales "car maintenance", Hongqi also showed full sincerity, and launched the "three lifetime and one warranty" service for the E-QM5 individual users to purchase the Lexiang version and the plus version of the model - that is, lifelong free rescue, lifelong free pick-up and delivery of the car, lifetime free warranty and lifetime free maintenance after-sales service, covering the core concerns of the user's car, bringing time-saving, labor-saving, and money-saving car experience.
Caring after-sales service is an important part of Hongqi's good reputation, Hongqi after-sales service truly achieves intimate with users, effectively solves the main problems of users' cars, and intimately protects the after-sales rights and interests of users. For example, when the vehicle is close to maintenance, the exclusive greeting customer commissioner will remind the implementation of the ** appointment through the management system, inform the owner of the estimated maintenance time, before entering the car owner can make an appointment through the Hongqi Zhilian APP or the customer commissioner of the experience center, and the vehicle will enter the appointment station after arriving at the factory, and there is no need to wait for maintenance. Of course, if the owner is inconvenient to go to the store for maintenance, Hongqi can also provide door-to-door pick-up and delivery services. Only with sincerity can we win 100% of the trust of users, and the after-sales quality of Hongqi is beyond doubt.
Deepen the experience of car owners and strengthen service quality.
Hongqi's gratitude and care for customers is not only reflected in the maintenance of the car, but also pays more attention to deepening the experience of the car owner. For example, during the period from September 25th to October 31st this year, the autumn service festival activity with the theme of "warm in the heart and caring with you" was launched, providing 40,000 original supplies for the majority of users, and there are multiple surprises such as free testing in the season, referral benefits, topic sharing courtesy, etc., which are blessed with services in a way that young people love, realize the same frequency resonance with users, establish deep emotional communication and identity, and let users truly feel the sincerity and service quality brought by the red flag.
At the same time, combined with the travel plan of the 11th holiday of the car owners, Hongqi and the national experience center carried out love service station activities in high-speed service areas, popular scenic spots, shopping plazas and other places to provide car owners with safety inspection, emergency rescue and other services to ensure safe and worry-free travel, so that car owners spent a unique holiday. I have to say that Hongqi is very good at grasping user preferences, and while solving user problems, it also pays attention to providing users with welfare surprises, so that everyone's travel is happy, smooth and at ease.
Not only that, Hongqi New Energy has formulated different marketing plans according to the characteristics of different models and the preferences of different user groups. For example, in view of the characteristics of Hongqi e-QM5 for travel scenarios, Hongqi has customized a variety of activities such as outdoor picnics and family parent-child sports meetings around the characteristics of the city and user preferences, so that users can enjoy the warmth and care under the culture of "concierge". Self-purchased cars begin to provide regular care for users and their cars throughout the vehicle life cycle, which can be said to be the first of its kind among domestic brands, and of course, it is rare among joint venture luxury brands.
Focusing on pure electric models, it is time to buy a car.
Over the years, Hongqi has been able to gain many "die-hard fans", in addition to intimate and sincere service, it is also because it has launched a variety of pure electric models to provide consumers with more environmentally friendly, intelligent and comfortable travel options. Among them, Hongqi e-QM5, as the first pure electric sedan under the Hongqi brand, has achieved the best in its class in terms of unique design, excellent performance, rich configuration and convenient service. Nowadays, it is the Double 1 shopping season, and the Hongqi brand has also launched a number of limited-time discounts** policies, if you want to buy a car more affordably, it is the right time to buy a car.
Uncle Che concluded: In the context of the new era, improving user experience is not achieved overnight, but requires an in-depth understanding of user needs, attention to design details, providing high-quality services, and maintaining the spirit of continuous improvement and innovation. With its user-centric concept and persistent pursuit of innovation, Hongqi not only allows users to truly enjoy high-quality services under the constantly upgraded user service standards, but also sets an excellent industry model in the industry, and sales are rising all the way. According to the data, since the release of the new Hongqi brand strategy on January 8, 2018, Hongqi has achieved a five-year growth of 65 times, and in November this year, the retail sales of the Hongqi brand in November exceeded 39,600 vehicles, a year-on-year increase of 578%。Among them, the retail sales of new energy continued to exceed 10,000. Excellent product strength and high-quality service guarantee are the multipliers of Hongqi's soaring sales, and it is difficult for people not to love such Hongqi.