In recent years, medical cosmetology live broadcast has become popular, and many medical cosmetology projects have been put on the shelves in the live broadcast room, **However, according to ** reports, some medical cosmetology live broadcast room anchors are full of various appearance anxiety words, suspected of exaggerating false propaganda and other content, and many consumers have various problems after buying medical cosmetology projects in the live broadcast room.
With the change of people's consumption concept and the rise of the "beauty economy", the medical aesthetic industry has entered a stage of rapid development. According to the data, the scale of China's medical aesthetic market will reach 493.4 billion yuan in 2022 and will exceed 800 billion yuan by 2025. At the same time, with the characteristics of high customer unit price and high repurchase rate, medical beauty products have made many anchors smell business opportunities and become the "sweet and sweet" in the live broadcast room. Honeycomb picosecond, ultra-picosecond, hyaluronic acid injection, eye lift, thread lift and wrinkle removal, ......Under the anchors' words such as "medical beauty is a hundred times more effective than skin care" and "there is no longer a super low price to miss", many people place orders and pay as soon as their minds are hot.
However, it should also be noted that in order to attract traffic and crowd out the market, some medical aesthetic institutions use "breaking prices" and "low prices" as selling points and gimmicks, ignoring quality and vicious competition. For example, some "sell dog meat on the head of a sheep", replacing parallel goods and fakes**;Some are not properly oriented, blindly advocating "minimally invasive" and "quick effect", but avoid talking about risks and sequelae;Some "play routines", secretly make a fuss about the quality of service when consuming offline, and fool consumers into adding money to upgrade orders. Such chaos in medical cosmetology live streaming not only disrupts the normal market order, but also easily brings personal injury and property losses to consumers.
*While important, quality is essential. No matter how clever the live broadcast is, it can't change the essence of the medical beauty surname "doctor". Compared with simple makeup, hairdressing and other daily beauty, medical beauty is medical treatment in the final analysis, and must comply with laws and regulations related to health and health industry access. In the live broadcast room to promote medical beauty products, does the anchor have professional qualifications and can provide professional medical beauty knowledge?Has the live broadcast room obtained a medical advertisement review certificate?These bright question marks torture the bottom line and conscience of the medical beauty live broadcast industry. If the medical cosmetology live broadcast does not have the relevant qualifications, then it is suspected of stepping on the red line of the law, and it must be regulated and managed in accordance with laws and regulations.
Medical care is no small matter. Standing at the "tuyere" of the times, if you want to develop healthily in the long run, you must adhere to the bottom line of the surname "doctor" and put safety and responsibility in the first place. At the same time, consumers should also keep their eyes open, be more rational and prudent, and enhance their awareness of prevention, so that those "beauty traps" have nowhere to hide. (Wen Kangqian, Xu Jun).