In recent years, as more and more young people have joined the tide of rural entrepreneurship, agricultural production, especially planting and aquaculture, has become a fertile ground for them to realize their dreams. These entrepreneurs with dreams devote themselves to agriculture with a beautiful vision for the future, but they are often troubled by the emotional ups and downs caused by the fluctuations in reality.
At the same time, there is a puzzling phenomenon in China's agricultural product market. Taking fruit as an example, in recent years, from north to south, almost all fruit varieties have suffered from unsalable.
According to the National Bureau of Statistics, China's output has ranked first in the world for many years, and the fruit output in 2021 has set a new record. However, in stark contrast, the fruit on the market is not as expected, but makes consumers feel that it is still high.
Taking navel oranges as an example, navel oranges have been unsalable in many places recently, such as the navel orange plantation in Lingxia Village, Wuping County, 160,000 tons of navel oranges could not find buyers due to poor market**. Lao Zhong, a fruit farmer who has been planting navel oranges for five years, faced with this year's predicament, his more than 600 navel orange trees have been fruitful, but because there is no ** merchant to buy, he can only watch these navel oranges hanging on the trees.
Lao Yang in Jiashan, Shimen County, is also facing a similar dilemma, the local navel orange planting area of tens of thousands of acres, this time in previous years, buyers have already arrived, but this year few people are interested. Not only navel oranges, but also other fruits such as tangerines and leaf oranges are also sluggish.
Why can't a bountiful harvest of fruit bring a bountiful harvest?The reason is that fruit farmers are often unable to obtain real-time market information and make predictions about the future, so they blindly follow the trend when planting, resulting in overproduction, ** Sunshine Rose as an example, when it was first introduced into China, the price per catty was as high as 200 yuan, but a few years later, due to the trend of planting, overproduction, ** once fell to 10 yuan per catty, or even lower.
In addition to the lack of market information, the complexity of the agricultural product chain is also an important reason for unsalable. From planting, wholesale, retail to consumers, information asymmetry in each link can lead to wrong judgments. The growth cycle of fruit is longer, with only one ripe fruit in a year, which fluctuates greatly, which makes it more difficult for fruit farmers to judge the market.
In addition, the phenomenon of abundant fruit yield but not bumper harvest in China is also related to the quality and taste of fruits. In order to go to market in advance, some fruit farmers apply fertilizer in violation of regulations during the planting process, use ripening agents and growth regulators, and even have the phenomenon of general early harvesting, which leads to a decline in the quality and taste of the fruit, which is no longer recognized by consumers.
For example, black brin and kiwi are fruits that have been destroyed by the phenomenon of early harvesting. Five years ago, black brin could be sold for more than 20 yuan per catty, but in recent years, the early harvest has damaged its reputation, and consumers dare not buy it easily, and it has plummeted.
In general, the dilemma of China's fruit industry is not unsolvable, the key lies in how to guide fruit farmers to plant reasonably, how to open up the best chain, how to improve the quality and taste of fruits, and how to let fruit farmers obtain real-time market information, so as to make the right decisions. Only in this way can China's agricultural products truly achieve a bumper harvest and the peasants' hard work be duly rewarded.
First of all, we need to innovate fruit varieties and enhance our brand image.Although China is a major fruit producer, it has become the largest fruit importer since 2013. In particular, dragon fruit, kiwifruit, longan, durian, banana, citrus, cherries, etc., 60% of these fruit varieties produced domestically need to be imported. The reason why imported fruits are popular is that their taste and quality are often better than domestic fruits, which is the shortcoming of China's fruit industry. Domestic fruits pay too much attention to appearance, and ignore the innovation and research and development of varieties.
Taking kiwifruit as an example, China is the hometown of kiwifruit, and China has 52 of the 54 varieties in the world. However, although China is the largest producer of kiwifruit, the market share is occupied by New Zealand's kiwifruit, which is three times that of China's native kiwifruit. In the early years, the Wuhan Botanical Garden tried to breed a new variety of golden peach kiwifruit, but failed to do so due to lack of financial support, and eventually sold the patent rights to Italy.
Secondly, we need to strengthen quality control.In 2021, in order to improve the appearance and shelf life of fruits, fruit merchants in Wuming District, Nanning added chemicals to fruits. In order to gain the trust of consumers, growers must strictly control the quality of their products, not blindly pursue yield and expansion, and not harvest early.
However, it is not enough to rely on the consciousness of fruit farmers, and we should help strengthen the management of water quality and taste, establish a fruit quality inspection system, and strictly control additives, dyeing, pesticide residues and other issues to ensure that the taste and quality of fruits meet the requirements of the market.
Finally, we need to expand our sales channels.In order to reduce the backlog of fruits, we need to open up market information channels and broaden sales channels. The local government can promote fruit varieties suitable for planting according to the geographical environment, and guide farmers to understand market information through the Internet through the guidance of the first personnel. In terms of sales channels, fruit farmers should develop online sales markets, combine traditional wholesale and retail markets, open up the community**, and sell fruits through diversified sales channels.
In general, China's fruit industry is facing problems such as unobstructed chain channels, overproduction, seasonal fluctuations, and high consumer purchases, and it takes time and effort to solve these problems. We need to start with policy guidance, create diversified market sales channels, and encourage fruit farmers to produce better quality fruits. Only in this way can China's fruit industry truly rise. AI assistant creation season