2023 coincides with the first year of tourism recovery, and China's major tourist destinations have ushered in a wave of tourists who have traveled in a blowout, and the consumption habits of the tourist market have also been updated and iterated with the changes in lifestyles after the epidemic, among which self-driving travel has become a popular new trend in cultural tourism. As the popularity of high-end travel continues to heat up, sustainable travel is also becoming a positive trend for consumers. Among them, FAW Audi has been actively working with Ctrip and other tourism partners to seek the transformation and upgrading of cultural tourism consumption with its dazzling business advantages in the past year, especially digging deep into high-end travel and cultural tourism resources.
Just this month, Ctrip, together with FAW Audi and iResearch, conducted a survey of thousands of Chinese consumers and jointly released the "2023 Green Travel Consumer Trend Report", which has not only attracted wide attention from the tourist market, but also received praise and praise from industry experts. The data shows that the enhancement of consumers' awareness of sustainability has not only sounded the rallying cry for the linkage of the tourism industry chain, but also set off a wave of high-end sustainable travel on the Ctrip platform for FAW Audi.
Closed-loop tourism ecological chain Ctrip promotes the upgrading of FAW Audi's business format
In response to the public's expectations, the release jointly released by Ctrip, FAW Audi and iResearch has received widespread attention from the market. The survey data shows that 552% of consumers mainly practice sustainable travel by choosing more environmentally friendly travel methods, and most of them will choose new energy vehicles as a means of transportation for self-driving travel, and practice the concept of sustainability while enjoying a safe and comfortable travel experience. While the pandemic has changed people's travel patterns and habits, the momentum for high-end sustainable travel is still strong.
The highlights of this release reflect the determination of Ctrip and FAW Audi to deepen cross-border cooperation between automobile brands and the tourism industry. Looking back on 2023, FAW Audi launched the Q4 e-tron experience line, a pure electric luxury SUV, supporting services such as driver and drone shooting. The Q4 e-tron, a pure electric luxury SUV, has the characteristics of accurate battery life, fast charging and strong driving control, providing consumers with a high-end, comfortable and sustainable travel experience.
Ctrip and FAW Audi have strengthened the memory and favorability of the brand's models, provided consumers with a better travel experience, and iterated a more Ctrip's travel characteristics and core competitiveness in the commercial market. Among them, the "car and travel integration" model jointly created by Ctrip and FAW Audi has achieved synergy of advantages and product innovation, and created a new sustainable travel experience for consumers.
It is expected that Ctrip will not only meet the needs of customers in the cultural tourism market, but also provide more marketing channels and opportunities for FAW Audi. It is understood that 93% of consumers said that they are willing to buy sustainable travel products in the future travel, and hope that sustainable travel products can continue to optimize the variety, cost performance, content, etc. At the same time, it is also hoped that the one-stop travel service provider platform will optimize sustainable products and related services and encourage sustainable travel by strengthening the clarity of product labeling, carrying out diversified promotional activities, and providing purchase incentives.
It can be seen that the exploration of emerging integrated development models will become an important trend in the high-quality development of tourism, and Ctrip will continue to create a peak of tourism economic revenue in the first year of tourism recovery in 2023, which will also help FAW Audi leverage trillions of tourism consumption.
The momentum of linkage between famous enterprises is strong, and Ctrip will continue to empower FAW Audi to receive praise
Long before the survey, FAW Audi and Trip.com Group have maintained a good cooperative relationship. Since 2021, FAW Audi has been focusing on the high-end travel market, breaking the ice with Ctrip for the first time, jointly launching the high-end travel proposition of "self-driving Audi to travel", and directly expanding the test drive activity of the Audi Q family Extreme Journey** into a new high-end travel experience product on Ctrip with a Dunhuang-Hongya route, and selling it for C-end travelers, which creates a new travel experience marketing model for automobile brands and travel platforms.
In 2022, the cooperation between the two sides will be upgraded, and FAW Audi will join hands with Trip.com Group and China National Geographic to jointly upgrade the new high-end tourism model, and the number of routes will increase from one to three.
Looking back on this year, FAW Audi and Trip.com Group continue to focus on the high-end travel experience marketing track and carry out more in-depth strategic cooperation with the common vision of opening up the full-link user service and operation of car x travel. The Ctrip platform officially endorses the authority of FAW Audi and confers the dual status of "Chief Travel Recommendation Officer" and "Sustainable Partner" for the first time to a domestic car brand, which is also the first time that Trip.com Group has reached a new and in-depth cooperation method with a car company brand, and it is also a reflection of FAW Audi's continuous market achievements recognized by Ctrip as a one-stop travel service provider.
At the same time, in 2023, FAW Audi will continue to upgrade the tripartite joint high-end tourism experience marketing model with Trip.com Group and China National Geographic, focusing on travel trend insight, communication content output, travel product experience, etc., to provide users with more high-end and scarce travel resources x more immersive and trendy gameplay experience x more diverse and rich high-end scenarios. The number of high-end tourist routes has increased from three to ten, and in terms of vehicles, Q7 and Q8 experience cars have been provided in the first two years, and more FAW Audi main models such as Q4 e-tron have been added this year to meet the experience of users in more travel scenarios.
It is worth mentioning that as Ctrip's only car company brand cooperation, the Planet *** FAW Audi Self-driving Tour *** Planet) will also be upgraded as a follow-up long-term brand position. The brand will fully develop its operational value, and carry out more intimate and real-time communication and interaction with Ctrip users, after years of continuous and efficient marketing model, FAW Audi has stored the potential peak passenger flow in the New Year in advance.
Progress further. FAW Audi will actively explore ways to transform and upgrade the high-end environmental protection cultural tourism industry of car companies, and will carry out in-depth cooperation with more elite partners in the industry in the future, so as to seek new development of railway cultural tourism in the first year of China's cultural tourism recovery, and open up a new high-end and sustainable tourism experience for the market.
Looking to the future, Ctrip will help FAW Audi's smart cultural tourism marketing move towards a positive cycle by increasing technology, manpower investment and marketing activities, deepen FAW Audi's brand influence with innovative marketing models, and once again hand over a new answer sheet for the integration of culture and tourism for the tourist market in the new year.