Nanyang, December 3 News (Reporter Zhang Lina) On the afternoon of November 30, the first stop of the interview group of the theme publicity activity of the theme publicity activity of the network of traditional Chinese medicine culture inheritance of youth flying and apricot forest blooming came to Nanyang Wolong Wormwood Industrial Park and met Zhou Tianqian, chairman of Nanyang Xingwantang Wormwood Products.
*The reporter is focusing on interviewing Zhou Tianqian (photo by Cheng Haizhou from CCTV).
It has always been her dream to gradually build her hometown into a new countryside with a pleasant ecology and beautiful environment. She has also been constantly painting a charming picture of her hometown: green trees, melons and fruits, chickens and dogs smell ......For this dream, in the past eight years, she has been unswerving, and the moxa products industry chain she leads has led hundreds of people in her hometown to work, and her extraordinary experience has trained her into a resolute and resolute and calm woman.
The "Xingwantang" founded by Zhou Tianqian is located in her hometown of Pushan Town, Wolong District, Nanyang City.
In recent years, Pushan Town, Wolong District, has played a combination of rural revitalization strategies, continuously expanding the rural green industry represented by wormwood and moon flowers, and promoting the continuous growth of farmers' income. The appearance of the countryside has undergone earth-shaking changes, the living standards of farmers have been improving day by day, and the rural environmental problems have been fundamentally improved at the same time, and the green rise has been truly realized. Among them, the wormwood industry is a green pillar industry in Pushan Town and even Wolong District.
A set of data shows that there are 138 wormwood enterprises and wormwood-related business entities in Pushan Town, Wolong District, Nanyang City, and nearly 10 companies above the scale of 50 million yuan, which have driven 5,000 people from planting, research and development, processing, sales, warehousing and logistics to online e-commerceWith an annual sales revenue of 1.2 billion yuan, Zhou Tianqian's "Xingwantang" is one of the companies with a scale of more than 50 million yuan.
Keep the bottom line of enterprise management and build a green and low-carbon future.
Pushan Town, Wolong District, once famous for its developed mining industry, began to take the "green development concept" as the guide from 2013 to 2015, a total of 49 lime kilns were demolished, 273 calcium powder plants, ash powder factories and color stone factories were demolished, and 9 cement factories were shut down. Once, Zhou Tianqian's family, who lived in Pushan Town, was also engaged in the ore processing industry and earned a lot of money. As a Pushan man who "relies on the mountains to eat the mountains and gets rich with mines", the sudden turn of fate made him at a loss. How?Leaving her confused. After I was free, I was depressed for a while, and I had a small problem with my body. This gave her access to wormwood. She not only conditioned her body through moxibustion, but also inspired her business transformation.
In 2016, Zhou Tianqian found that the moxa products industry, dominated by traditional Chinese medicine moxibustion, had immeasurable prospects. Capturing this business opportunity, Nanyang Xingwantang wormwood products came into being. Zhou Tianqian started from a novice in the wormwood industry, and the processing factory has only seven or eight people at the beginning, and now there are hundreds of positions, as well as a professional e-commerce team and offline physical sales stores, and her wormwood dream is coming true little by little.
The diligent and studious Zhou Tianqian searched for materials on the Internet, learned Xi mastered the health knowledge of wormwood, and drove to visit and inspect the project, so that she had a deeper understanding of the planting and processing of wormwood. According to the unique functions of wormwood, Zhou Tianqian, who returned from school, started her own business, specializing in the production, processing and sales of wild mugwort leaves, storage, fluffing, moxa strips, foot bath bags, body warmers, heated cushions, moxibustion**, moxa tea, and purses.
Since the establishment of the company in 2015, the total investment has exceeded 50 million yuan. The company takes wormwood processing as its core business, and has more than 20,000 tons of wormwood for three years, and is a diversified comprehensive company integrating wormwood planting, production and processing, operation and sales, investment promotion, production of traditional Chinese medicine decoction pieces, R&D and design of moxa products, and moxibustion training services. The company's main business is pure moxa, three-year aged moxa, high-quality aged moxa, mugwort stickers, foot bath bags, etc., and its business scope covers all major series of products around mugwort.
Nanyang Xingwantang wormwood products *** settled in Wolong Wormwood Industrial Park (photo by Cheng Haizhou from CCTV).
Innovation-oriented, continue the momentum of green development.
Talking about the love for "mugwort", Zhou Tianqian said that mugwort is a perennial herbaceous plant, and mugwort leaves have a fragrance, which is a good thing to keep cold and dehumidification all year round. It is recorded that wormwood has the effect of warming menstruation and stopping bleeding, driving away dampness and cold, relieving asthma and relieving cough, warming and replenishing yang qi, and mugwort leaves can exert the greatest effect when exposed to heat, which is most suitable for people who still have cold hands and feet, rheumatism and pain in hot weather.
In the company's exhibition hall, there are more than 100 kinds of wormwood series products of traditional "Xingwantang" wormwood, which are also new products developed and produced by the company in combination with the needs of daily life. On the shelves, mugwort columns, mugwort Chinese herbal medicine foot bath bags, mugwort warm patches, mugwort steam eye masks, mugwort heated cushions, moxibustion**, mugwort warm-up treasure, mugwort mattress, mugwort essential oil, mugwort tea, mugwort knee pads, mugwort heating waist support, mugwort cervical spine sticker, various moxibustion appliances and mugwort lotions, as well as the Dragon Boat Festival wormwood purse, different shapes, lovely.
The product is regarded as a character. Because of the focus on product quality, Zhou Tianqian adheres to the concept of "making real Ai with heart and spreading health with love", selects the best on all purchased raw materials, and the quality meets the standard requirements, so as to provide consumers with genuine "Ai" products that everyone can afford.
To develop, the market is the key. Zhou Tianqian formulated a corporate development plan and sold online and offline simultaneously. Affected by the epidemic, the company's offline sales encountered bottlenecks, Zhou Tianqian apprenticed to learn art, hired e-commerce teachers to guide, actively learned Xi e-commerce marketing knowledge, and used the "Xingwantang" live broadcast number to go online and start broadcasting, the market is hot, and marketing customers are all over the country.
Wormwood needs to be dried in the shade to better maintain the efficacy, there are 3 years of wormwood, wormwood warehouse storage, wormwood processing all need space. With the development of the enterprise and the expansion of production scale, Zhou Tianqian entered the Nanyang Wormwood Industrial Park with the coordination and help of the town and solved the plant problem. 30,000 square meters of processing workshop have been renovated, new processing equipment has been installed, and the live broadcast room has been renovated, from warehouse storage, sewing production, workshop processing, finished product packaging to sales exhibition hall, to achieve operational integration, and the development of wormwood industry has embarked on the fast track.
Carry out public welfare and charity to help the road of social harmony.
At the same time of enterprise development, Zhou Tianqian kept in mind the purpose and mission, never forgot the rural revitalization, and took on the important task of serving her hometown. She cooperated with Boshi Village, Pushan Town, to build a wormwood theme park covering an area of 8 acres and a wormwood planting demonstration garden covering an area of 7 acres, leading the demonstration and gradual promotion, and signing a purchase agreement for all wormwood, providing wormwood seedlings and planting technology, and will also take the lead of wormwood park and wormwood demonstration garden as an opportunity to increase land circulation and drive villagers to plant wormwood, and use practical actions and characteristic industries to drive the village collective economy to increase income and farmers to get rich.
At the same time, she actively fulfills her social responsibilities, participates in public welfare undertakings, and actively donates funds to support the construction of "Hope Hut". Since 2020, it has donated goods to dozens of local poor households every year, making new contributions to building a harmonious society and building "new industry, ecological agriculture, brand culture, peace and harmony".
In the future, the company will rely on Nanyang's unique ecological environment and rich and high-quality wormwood resources, in accordance with the development ideas of cultural and tourism integration, three industry breakthroughs, scientific and technological innovation, and industrial empowerment, pay close attention to key links such as technological transformation, brand operation, and product research and development, vigorously implement the enterprise transformation and upgrading development strategy, and build an industry leader and "Xingwantang" enterprise independent brand with high standards. The company will continue to devote itself to the R&D and innovation of wormwood products, take Zhongjing culture as the guide, take the promotion of traditional Chinese medicine inheritance, innovation and development as the core, vigorously promote Zhang Zhongjing's traditional Chinese medicine culture, keep integrity and innovation, and deeply cultivate the wormwood industry, with the goal of building a "global holy land of traditional Chinese medicine, a national highland of traditional Chinese medicine, and a national famous capital of traditional Chinese medicine", contribute to the brand of "Nanyang Ai", contribute to the revitalization and development of Nanyang traditional Chinese medicine and the construction of a healthy China, and continue to write a new chapter in corporate social responsibility.
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