Recently, Fat Donglai has been on the hot search again.
The hot search title is the same as a dream:
Employees who do not want to go to work and ask for leave are not allowed. ”
What kind of fairy enterprise is this?
This is in stark contrast to some companies that make employees feel "ashamed of taking time off":
Leave of shame" with the redundancy of company personnel.
The director studied it, and Fat Donglai has really always been some kind of mysterious existence.
It is a local supermarket in Henan, with only stores in Xuchang City and Xinxiang City, adding up to only 13 stores. It is said to be a supermarket, but the business format is relatively diversified, including catering, fresh food, clothing, home appliances, medicine, cinemas, bookstores, etc.
The organizers of China Supermarket Week described it as "the pinnacle of China's supermarket industry". Its staff salaries are more than twice the local level. Researchers believe that in many ways, Fat Donglai does not look like a supermarket, and the owner Yu Donglai does not look like an entrepreneur. It's more like a social experiment conducted by a non-mainstream entrepreneur. There are a lot of jokes from Fat Donglai. For example, in Xuchang, civil servants can only rank second in many people's ideal jobs, and the first place is the waiter of Fat Donglai. Because the recruitment is too hot, the academic threshold is now very high, it is said that it is as high as "985" or "211", and even needs to be trusted to get in. For example, in 2023, Fat Donglai will choose to close for the Spring Festival for five days, from Chinese New Year's Eve to the fourth day of the first month. The reason is to ensure that employees are healthy for the Spring Festival. Ordinary merchants think that the Spring Festival (especially before the Spring Festival) is the best time for supermarket business, and generally Chinese New Year's Eve will not be a holiday, which is convenient for everyone to buy New Year goods. From the first day of the new year to the third day of the new year, the business hours may be shortened. For example, employees who work at "Fat Donglai" will have 135 days off every year, including one month of paid leave. The employee's cognition is very simple: the boss seems to have a grudge against money!
In fact, a sentence by Cheng Xiangmin, who co-founded the Donglai Business Research Institute with Yu Donglai, broke the key: "He (Yu Donglai) is a person who has almost no desire for money, and he feels that the freedom and happiness of life are higher than the concept of money." "Fat Donglai's values - freedom and happiness of life override the instinct of the enterprise (making money). Freedom and happiness are Yu Donglai's pursuits, and he really has no feeling for money.
If you understand the values of "freedom" and "happiness", you can understand many seemingly strange behaviors of Fat Donglai. For example, as mentioned earlier, the store is closed for rest during the Spring Festival, and the money is not earned - because the New Year's work affects the freedom of the holiday and the happy mood, so I simply don't go to it. For example, "unhappy leave", employees do not need to give any reason, they don't want to go to work, unhappy, they can ask for leave, and the leader can not allow leave - this itself is "freedom to leave", "happiness first". For ordinary business entities, this is difficult to imagine, because it will bring a very large burden to the organization and management of the company, and even its negative impact will be applied to customers to some extent. Let's stand from the customer's point of view, you are a loyal customer of Fat Donglai, you don't have enough food to eat during the Chinese New Year, you want to go grocery shopping, and you find that Fat Donglai is closed. You have no choice but to go to other supermarkets to buy groceries. If you don't have another supermarket, you may have to stock up beforehand. - This sense of unfreedom is transferred to the customer.
You are a loyal customer of Fat Donglai, today you are happy to go to the supermarket, but because the number of unhappy employees is a bit large, the supermarket is not full of manpower today, the goods are not on the list, and there is a long queue at the cashier, you only have two choices - endure these, or go to other supermarkets. Do you find that Fat Donglai's "willfulness" ultimately requires other supermarkets (or convenience stores, vegetable markets, etc.) to cover the back, or the boss pays to maintain a higher "staff redundancy", or the customers themselves have to bear a certain amount of inconvenience.
That's the price of willfulness. Many of us may have heard of the "big countryside" in Europe and the United States, where supermarkets close after six o'clock, and everyone lives relatively scattered, and there are no snack bars and barbecue restaurants. From the perspective of labor, there is no need to work night shifts every day, and it is work-life balance to leave at the end of the day. From the people's point of view, they are Xi to it anyway, just drive to the tun once a week, and they will not require the supermarket to be open until 22 o'clock. This kind of "I won't roll up" attitude is actually quite similar to Fat Donglai. What's more amazing than Europe and the United States is that it also pays its employees as much as possible.
As for why Fat Donglai couldn't get out of Henan, I didn't delve into the details. From a macro perspective, collectivist East Asia still tends to concentrate on the allocation of resources and engage in "agricultural warfare" that is considered important by the upper echelons at a uniform pace (as I once said, manufacturing is the "agriculture" of modern times, and science and technology are the "wars" of modern times). And this uniform pace naturally does not allow too much "freedom" and "happiness". If you want to hold a meeting in the national system, how can you allow you to go to work if you want to, and not go to work if you don't want to?You're free, so you'll never be able to get people together for a meetingIn other words, the spiritual core of Fat Donglai is naturally in conflict with Qindi. So, it's impossible to make it big.
If it is not bigger, it is a small experimental field for Yu Donglai, because of its scarcity, it is precious, cherished by the masses, and protected. If you really want to make it bigger, many people may have to scold Fat Dong for their "inconvenience", and more people will slander Fat Donglai's higher unit price than other supermarkets.