Weifang Radio and Television News It is the first watermelon brand in Weifang that can be exported overseas, and the watermelon produced in 2022 is 240,000 tons, sales exceeded 2900 million yuan. It is Weifang Guo brand agricultural science and technology, why can a watermelon pry such a large market?Let's explore the secret of Weifang Guopai agriculture's "one trick to eat all over the world".
In 2022, Guopai Agriculture sold 56 million watermelon seeds and cultivated 51 million melon seedlings. If these numbers are too abstract, then let's make another analogy, according to 4 grams per 100 seeds, these 56 million seeds are 224 tons, which is almost the weight of 30 adult men of 150 pounds combined, this is really amazing!
In the 12 greenhouse nursery sheds of Guopai Agriculture, the staff is busy grading and loading large and small seedlings. This batch of melon seedlings will be planted in the greenhouse one after another.
Yang Shan, President of Weifang Guopai Agricultural Science and Technology Watermelon Research Institute: "Now it is the peak season for seedlings, and there are more than 80 workers who raise seedlings every day. Now that these melon seedlings are planted, almost in mid-February next year, our citizens will be able to eat fresh early spring watermelons. “
The reason why melon seeds and seedlings are sold out of stock is that Guo brand firmly puts product quality in the first place. Over the years, Guopai agricultural quality as the core, science and technology as the support, market-oriented, and farmers' income as the goal, continue to make efforts in the whole watermelon industry chain, and is committed to creating a new planting model for modern agricultural development. Only the improvement of the third-generation variety of watermelon "early spring honey" took nearly ten years for Guopai agriculture.
Jin Bingkui, director of the laboratory of Youner Biotechnology, a subsidiary of Guopai Agriculture: "At present, germplasm resources have been collected from countries around the world, such as the United States, South Korea, and Thailand, and 1926 watermelons alone, including 7 species under the genus Watermelon, all of which have been collected. This year, we have also started to investigate their traits one after another, which will be used for our overall breeding and the screening of some rare disease-resistant and stress-resistant germplasms. “
At present, using advanced breeding technologies such as watermelon gene map data, molecular marker-assisted technology, and gene identification technology, new varieties of watermelon with multi-resistance and high-quality characteristics have been cultivated, and more than 2,300 high-quality germplasm resources have been reserved.
You Shouchang, chairman of Weifang Guopai Agricultural Science and Technology, said: "Our company's vision is to let the people of the whole country eat good watermelons and let the people who grow melons live a good life." From the perspective of variety research and development, we are moving towards what kind of watermelon is more delicious, what kind of watermelon is more in line with the market, and we have another direction from the research and development of this watermelon variety, which is how to grow better, how to produce more (watermelon), how to manage the cost lower, so that the people's income is higher. “
In order to further improve the quality of products, Guo brand agriculture also refined the entire process of watermelon from seed to harvest into 270 links, and each link was targeted to improve.
In a certain link, through the improvement of a certain link, or the improvement of a certain link, can we achieve higher yield, better quality, and more labor-saving. Later, we passed the 270-point node management method and kept making patents, and we now have more than 160 patents, and the yield rate of this watermelon has increased from 70% to more than 95%. Shouchang said.
From a seed to an industry, and then to an ecological industrial chain, more than 40 years of ups and downs, today's Guopai agriculture has created a green legend from south to north, from east to west, across the land of the motherland. In order to achieve the goal of watermelons on the market all year round, Guo brand agriculture chasing the sun to grow watermelons, has been built in Hainan, Xinjiang and other 11 places have bases, in the next three years, Guo brand will be in the global layout of the base area of 200,000 acres, with an annual output of 500,000 tons of watermelons, the output value of more than 4 billion, driving 10,000 farmers, driving more than 150,000 jobs.
Shouchang said that the next step for the company is to modularize and standardize the things it is doing now, and then form its own unique management model, planting model and sales model, so that it can more efficiently replicate the base across the country, and also drive more people to get rich, and also produce more watermelons, so that people across the country can eat good watermelons.