Kiwifruit, the "king" who was once high in the fruit world, has now become the "evil fruit" of the market. The glory of the past and the loneliness of the present, the great changes in the period are embarrassing. The fate of kiwifruit is like an epic that epitomizes market changes and consumer psychology. What made this former king of fruits fall off the altar?
The story of kiwi can be traced back thousands of years to China. The Tang Dynasty poet Cen Shen has a description of this fruit in his poems. However, its true splendor began at the beginning of the 20th century. When a Chinese kiwifruit seed was brought to New Zealand, it was cultivated over the years and became known as "kiwi fruit".
In the 70s, kiwifruit became an important agricultural product in New Zealand, and set off a "kiwifruit fever" in Europe and the United States. However, it wasn't until the late 70s that China, the home of kiwifruit, began to value this native plant seriously. Chinese kiwifruit has been bred by scientists to produce new varieties that are bigger and sweeter. At the beginning of the 21st century, kiwifruit has become a sought-after commodity in the market due to its rich nutritional value and unique taste.
However, in recent years, kiwifruit has encountered unprecedented challenges. Its reputation has taken a sharp turn from a popular fruit to a "bad fruit" that people dislike. There are several main reasons for this: First, in order to seize the market, fruit farmers pick too early, resulting in poor fruit quality.
Secondly, in order to improve the appearance, some merchants abuse chemical additives, which damages the natural quality of the fruit;In addition, environmental pollution and imperfect cold chain transportation also affect the quality of the fruit. The combination of these factors has greatly reduced the quality of kiwifruit, and consumers have gradually lost confidence in it.
In the face of the cold in the market, the future of kiwifruit is full of challenges. In order to regain prestige, it is necessary to address the root causes of quality. ** and the industry should establish strict quality standards and strengthen supervision to ensure the natural ripening and safety of fruits.
At the same time, the introduction of advanced technology and management mode to improve the production efficiency and fruit quality of fruit farmers. In addition, it is also key to establish a sound quality traceability system to enhance consumer confidence. Only in this way can kiwifruit regain the favor of consumers and become the "king of fruits" in the market again.
The story of kiwi is not only a case study of market changes and consumer psychology, but also a lesson on how to find opportunities in challenges. It tells us that for any product to be successful, it must constantly innovate and keep up with the times. Although the future of kiwifruit is full of uncertainties, as long as we lead the industrial transformation with wisdom and seek balance with efforts, it is possible to regain people's love. Let's look forward to this day!
It's not easy to create, it's hard to click "Follow" or like, thank you for your support!