Recently, I heard an extremely wonderful case of business warfare: integrating other people's resources and spending four or five million to earn back 100 million, the degree of excitement is staggering.
Here is a secret of its business logic, which is also of great reference value for other industries.
Don't say that there is no money, no projects, and business is difficult to do, in the eyes of shrewd people, with small and large, gold dolls can be found in junk assets.
There are two ideas to keep in mind:
1. Everything is not owned by me, but everything can be used by me.
2. What makes money is poor cognition.
Here's how it goes:
There is a boss, who is a mining machine, has taken a fancy to a mine in Xinjiang, he feels that the quality of the iron ore produced by this mine is particularly good, but the female boss of the mine does not understand this industry, that is, she cannot develop high-grade iron ore, and she does not understand the operation and management, and the whole output is very low. This boss went to ask the female boss if the mine was for saleThe female boss thought that she wouldn't make money anyway, and she pressed a lot of money, so she offered 100 million. The boss calculated, if you invest 100 million, you can return to the cost in almost three years, and the future mine production is estimated to earn 1 billion, which is quite cost-effective. He didn't buy impulsively, such a large transaction, he had to do a market research first. He investigated and found that the mine still owed 600 million to the local G Assets Management Committee, no wonder the female boss offered such a low price, they are all in business, and people are not stupid, and they will not let you pick up money for nothing.
If you want to buy this mine, 100 million transfer + 600 million debt, the initial investment will be 700 million, not including the later development and transformation and other investment. So with more than 700 million and 1000000000000000000000000000000000000000000000000000
This boss is very smart, and his cognition is: "Control, don't own, use, don't depend!"."Once you get the key, you'll be able to revitalize this undervalued asset all over the country. There are gold mines all around you.
What does this boss do?He doesn't want to give 700 million, let alone bear 600 million debts, and he doesn't even plan to give 100 million. He wants to use someone else's mine to make his own money.
He went to ask the female boss of the mine if the capital chain was about to be broken now, and the female boss admitted that she was not optimistic. He said: "Your mine debt alone reaches 600 million, plus your price is 100 million, the input is so high, and the output is very low, it will definitely not be able to sell in the short term." But if your capital chain is broken, the local G Assets Management Committee will immediately ask you to go bankrupt and liquidate, then you won't get anything, and you will be in debt. So the best way now is to maintain it first, so that the mine has normal income every day, and the capital chain is continuous, and it can also maintain your reputation. Then I'll help you, but I won't buy it, because your assets are too heavy, and I don't know if there are other debt burdens, so what do I do?I'll contract, I'll sign a ten-year contract agreement with you, and I promise that you can earn an amount of money every year from this mine, and if you can't reach this amount, I will personally pay for it for you. But beyond this amount, the additional income generated will go to me. Because I'm going to invest in equipment, manpower, and so on, it's like I'm helping you build this infrastructure from scratch. Of course, if the amount is exceeded, I am also willing to give you a dividend, after all, you are the boss of this mine. But you have to make sure that you can't interfere with my business within ten years, and I will operate it exclusively, and I will invest in it and give you a transformation, otherwise I will feel at a loss. ”
The female boss thought about it, it was such a reason, this mine couldn't squeeze out money in her own hands, there were many troubles, and she was stared at by the local G Assets Management Committee, so it was better to hand it over to him to operate, at least the mountain could be maintained, and it would not affect her reputation, so she agreed.
This clever boss brought two agreements. One is a contract that negotiates a guaranteed amount to earn the excess. One is a mineral pre-emptive purchase agreement. He said to the female boss: "After the mine has been operated by me, I think this mine is worth buying, and I can buy this mine first." Under the same conditions as all owners, I have the right of first refusal to buy this mineral, and I give up the purchase before you can sell it to a third party. ”
In the whole thing, if you can dissect the underlying logic, you will find that the most exciting thing is the idea set by these two agreements.
When you run an asset, you need to know what kind of money you are makingOne is the operating income of assets, referred to as the right to operate. The other is the money that appreciates in value, which is called the right to increase the value of distribution. It is equivalent to you buying a shop for 1 million yuan, and collecting 3,000 yuan in rent per month, which is the operating income. After 5 years, the shop was sold for 2 million yuan, and an extra 1 million yuan was earned, which is value-added income.
The two agreements of this boss lock in two incomes, one is the excess part of the mine's output, and the other is the part of the mine's operation value-added. The boss did not spend 700 million yuan to own this asset, and controlled it through two agreements, locking in two profits from the mine. With the smallest money, make big money, this is the high yield brought by recognition.
After signing the agreement, the boss invested four or five million to activate it, transform the equipment, and upgrade the assembly line. After a year of operation, China's iron ore market has picked up, and the mine has really appreciated, up by almost 300 million. If it were you, would you continue to operate for ten years, or would you sell it for money?This boss didn't wait for ten years, he felt that the appreciation was almost over, and he shouldn't be too greedy. So he sold the right of first refusal to a wealthy investor, who was willing to take on the debt of 600 million yuan, and also paid him a contract transfer fee of 100 million. As a result, he only spent more than 4 million in a year to control the mine and earned 100 million.
Do you see?The cleverness of this boss:
1. Find valuable and undervalued assets.
2. Do your research before purchasing.
3. Use agreement control and minimum investment to earn the two most valuable assets of money: operating income and value-added income.
4. Accept it when you see it. There are risks in the next ten years of operation, and it is better to spend energy than to put a real 100 million yuan in the bag now.
In this case, the most exciting thing is the protocol control. As long as you can sign an agreement, you can get other people's resources and integrate other people's contacts, customers, and products. Small input, low risk, high output, flexibility, isn't this what investors want most?Your operational thinking, your business perception, is the key to determining whether you can make money or not.