Recently, the Ministry of Industry and Information Technology of the People's Republic of China announced the list of the sixth batch of national industrial design centers, and Yanghe Co., Ltd. Design Center was awarded the "National Industrial Design Center", marking that Yanghe's scientific and technological innovation and R&D and design capabilities have been recognized by national authoritative institutions.
It is reported that the "National Industrial Design Center" is recognized by the Ministry of Industry and Information Technology of the People's Republic of China, and is recognized once every two years, aiming to select industrial design centers or industrial design enterprises with strong industrial design innovation ability, distinctive characteristics, standardized management, outstanding performance, and advanced development level in the country.
Over the years, Yanghe has always driven product innovation with the dual-engine integration of "scientific and technological innovation + design innovation", and creativity, research and development, and design capabilities are one of Yanghe's core competitiveness. In 2003, a blue classic advertisement swept the country: "The widest in the world is the sea, higher than the sea is the sky, and more extensive than the sky is the feelings of men", 20 years so that the blue has richer emotions and deeper emotions, more wonderful memories.
In the continuous iterative optimization, Yanghe shares have shown the blue label of "beauty" and the advantages of creative product strength. It is understood that Yanghe's "blue of the sea, blue of the sky, blue of dreams" series of products are mainly blue, at the same time, because of the high-end product design, elegant color matching, exquisite craftsmanship, anti-counterfeiting advanced, and the three echelons of design are distinct, not only quickly won the recognition of the market and consumers, industry experts also gave pertinent evaluation: "The continuous improvement of people's wealth and consumption level has accelerated the structural reform of the supply side of the liquor industry, and the market change has also boosted the liquor industry to usher in a new window of optimization and upgrading, especially Yanghe' Haitian Dream's products have achieved 'beauty to the end'. ”
At present, Yanghe Co., Ltd. has a number of brand products such as "Dream Blue Handicraft Class, Dream Blue M6+, Toupai Su Wine, Shuanggou Treasure Fang Fengtan Wine, Yanghe Taiping Dog" and other brand products, and has won the "World Packaging Star, China Star, Red Dot, IF, Adesign, Golden Pin Design Award" and other international top creative design awards.
Start with appearance, loyal to quality. Not only does it increase investment in design and R&D in terms of product "beauty", Yanghe also focuses on quality development at all costs, sets off a revolution in liquor quality, and provides all-round and systematic technical support for product quality.
Over the years, Yanghe has established extensive exchanges and cooperation with Nanjing University, Southeast University, Jiangnan University and other universities, has a solid innovative R&D team and R&D platform, actively cultivates outstanding talents, and plays a leading role in the core of talentsThe enterprise product center undertakes the production Xi and engineering practice teaching activities of undergraduate and graduate students of colleges and universities every year, and has achieved fruitful results in scientific research.
Although the "Mianrou Revolution" of Yanghe Co., Ltd. is a protracted battle, the path of "seeking taste" is colorful. For example, in terms of health research, the antioxidant flavonoids contained in the "Dream Blue Handicraft Class" products were authoritatively identified in 2018, becoming a major direction of quality evolution"Integrated Research and Industrialization Application of Digital Technology for Solid Liquor Brewing of Yanghe Co., Ltd." was certified as a major scientific and technological achievement of China Baijiu, and the project "Research on the Effect of Mianrou Liquor on Autophagy and Antioxidant Cell" won the ...... of Science and Technology Progress Award of China Liquor Industry AssociationA series of fruitful achievements demonstrate the "hard power" of enterprises in scientific and technological innovation.
In addition, Yanghe also implements total quality management, zero defect management, and continuous improvement management for all employees, and introduces advanced quality management methods such as lean production, six sigma management, and benchmarking management, so as to fully ensure product quality and solidly promote the sustainable and high-quality development of the enterprise.