"Some people say that technology determines sales", do you agree with this sentence?If you want to travel to say, this sentence is not contrary to BYD.
According to the data, the sales volume of independent brands in the first half of 2023 will reach 59860,000 units, an increase of 22 over the same period last year4%, with a market share of 531%, which is the first time since the birth of our own car brand that the sales of passenger cars of the joint venture brand have exceeded that of the joint venture brand.
Today's achievements are inseparable from the efforts of a number of Chinese auto brands and Chinese automakers, with BYD, Geely, Changan, Chery and other independent car companies in the field of new energy continued efforts, this gap will continue to widen with joint venture brands, in November the market share of independent brands has reached 597%。It is foreseeable that the annual sales of independent brands will also surpass that of joint venture brands for the first time this year, which will break the pattern of overseas auto brands occupying the dominant position in China's passenger car market for a long time. BYD's growth has broken the monopoly of Volkswagen, Toyota and other overseas car companies on the sales champion of the auto market since they entered the domestic market as a joint venture.
As an independent brand, BYD's new energy products in recent years have grown amazingly, from 3 million sales last year to 6 million sales this year, BYD only took 1 year, and BYD is also the first brand among its own brands to switch to new energy vehicles, and its future development direction is very clear;With the continuous advancement of new energy policies, China's penetration rate in the field of new energy vehicles is also increasing rapidly. In the future, independent brands will also increase the output of overseas markets, and in the face of competition in the international market, if they want to harvest more sales, this will inevitably be inseparable from the support of advanced technology.
In the field of new energy vehicles, BYD has been deeply involved in technology for decades and has mastered a number of core technologies in the new energy industry chain, including lithium iron phosphate blade batteries, DM-I, DM-P, e-platform, CTB, Yunlin, Yi Sifang, DMO and other industry-leading electrification and control technologies, all of which are symbols of BYD's current sales leadership. In the recent winter test of a certain car program, BYD's models performed very well in a number of harsh tests such as extreme cold endurance, 40km h night snow, ACC, low-temperature charging, ice and snow climbing, etc.
As the saying goes: "The aroma of wine is not afraid of deep alleys", it has proved that it has leading technological advantages, not only making domestic sales climb, but also achieving steady growth in overseas markets, as of November 2023, BYD's cumulative exports of new energy vehicles have reached 206,670 units;In the third quarter of 2023, BYD accounted for 374% of the global share ranks ninth on the list, and it is also the only Chinese automaker on the list, only 08 percentage points.
Conclusion:
In fact, through the interpretation of the product, we can also see the strength of BYD, the current BYD's new energy models, from tens of thousands of yuan to millions of yuan, through the positioning between different brands, in order to meet the needs of all kinds of consumers;The Dynasty and Ocean series, which focus on the needs of mass consumption, are loved by the Chinese people;As a mid-to-high-end MPV model, the DENZA D9 has achieved good results of more than 300,000 units for 11 consecutive monthsThe just-launched Equation Leopard Leopard 5 is also currently on the riseThe Yangwang U8, which focuses on ultra-luxury positioning, integrates many advanced technologies of BYD. From this point of view, it is no accident that BYD can have today's sales performance;Xingjun believes that in the future, Chinese auto brands will also give birth to more excellent car companies like BYD.