The sales of agricultural products, whether on e-commerce or offline stores, occupy a huge market. But why do some merchants sell well and others don't?The impact of market factors is complex and diverse, and in order to stand out, it is necessary to dig deep into the selling points and advantages of products. Now, Shunbo will introduce you to the eight selling points of agricultural products, help you quickly and accurately identify the positioning advantages of agricultural products, and promote the next marketing promotion.
1.Origin
The origin of this agricultural product is reflected in many agricultural products, such as Ao Han millet, Baise mango, in the user to establish an ecological and natural image at the same time, increase the regional mark, virtually create the selling point of the product. If you don't have the identity of a special place of origin, you can try to shape the selling point from the characteristics of the origin such as rivers, lakes, and mountains, such as West Lake lotus root flour, and you can also quote classics and use commonly used ancient poems and classic place names.
2.environment
The environment refers to the growth environment of agricultural products, which are affected by factors such as light, precipitation, air grade, humidity, etc., and the final results of the same agricultural product will be different. For example, cantaloupe, why everyone thinks that cantaloupe in Xinjiang is sweeter, it is because of the geographical location of Xinjiang, good light intensity, and large temperature difference between day and night, which is conducive to the formation and accumulation of cantaloupe sugar.
In addition, the specific origin and environmental traceability can also meet the user's demand for the traceability of agricultural products and give full play to the value of selling points.
3.Palate
In a suitable environment, agricultural products will show better characteristics than similar agricultural products, oranges are born in Huainan for oranges, and Huaibei is oranges, and crops grown in fertile soil taste better than crops grown in poor soil. The unique taste and flavor of some local specialties can also attract the attention of target customers.
4.Appearance
The appearance of agricultural products directly affects the customer's desire to buy, even if it is a product that does not taste very good, through exquisite packaging, increase the added value of the product, everyone will pay for it, such as as as gifts or decorations for relatives and friends, and even marketing has become a fashion symbol. For example, Halloween apples, Valentine's Day roses, and so on.
5.Agreed
In order to make consumers agree, we must consider from the perspective of consumers, what are the pain points of customers, what benefits can the product bring to customers, consumers will agree with our products when they see specific benefits, and the products will be marketed.
Agricultural products can also convey emotion and culture, allowing consumers to truly identify with our brand and products by creating emotional resonance with consumers.
6.Authority
Authoritative is a powerful way to prove the quality of their agricultural products, and the authoritative certificate is the best guarantee for the quality and safety of agricultural products, and it is also the greatest protection for the rights and interests of consumers. Consumers will feel more at ease and at ease when purchasing products.
7.Word of mouth
In a competitive market, the power of word-of-mouth cannot be ignored. Positive feedback from our customers enables other consumers to have a herd mentality and buy our produce.
8.Giveaways
Gifts are biased towards the marketing level, and the gifts are used to supplement agricultural products to create unexpected value for customers. Giveaways can also be used for other products, so that customers feel value-for-money at the same time, indirectly promote other products.
Through the analysis and comparison of the above eight selling points, you can create your own selling points of agricultural products in a targeted manner, so that your own agricultural products have a certain attractiveness.
The market of agriculture and agriculture is vast, and the marketing channel of the product needs to be studied in depth. Pay attention to "Pastoral New Power", take you to learn Xi learn more about the marketing strategy of the three rural brands.
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