Xiaomi 14 sales ranked in the top five, Lei Jun adhered to the right path, and finally became a high-end hit
Although starting from the Xiaomi 10 series, Lei Jun announced that the Xiaomi digital series will fully impact the high-end market, but from the actual performance, the digital series, which has been the flagship of previous generations, has been affected to a certain extent.
For example, the Xiaomi 10 series, which was first in the high-end market, was in the first year of the outbreak of the epidemic, and it was difficult to pull consumption power, and Xiaomi's sprint in the high-end market also encountered challenges.
The Xiaomi 11 series has skyrocketed, and the sales volume is considerable, but unfortunately the wifi problem of the Xiaomi 11 series has caused the reputation of this generation of products to plummet, and Xiaomi has directly implemented the policy of replacing new machines for free.
It is precisely because of the good sales of the Xiaomi 11 series that Xiaomi has done a series of measures such as extended warranty, free maintenance, new machine ** and subsidies in the later period, which can be said to have directly left Xiaomi with billions of losses, and the key is that Xiaomi's reputation in the high-end market has been seriously affected.
Therefore, as far as the Xiaomi 12 series is concerned, due to the influence of word of mouth, the sales of this generation of products are very bleak, so much so that the Xiaomi 12S series was launched half a year later to make up for the loss, and even Lei Jun revealed that the company has long wanted to give up manufacturing high-end mobile phones.
However, Lei Jun has already made it clear in his annual speech that high-end is the only way for Xiaomi's development, and it is also a battle of life and death.
I have to say that Lei Jun's insistence is indeed right, even if the previous generations of high-end products encountered resistance, it still did not affect his determination to take the high-end route.
The launch of the 13 series of high-end Xiaomi flagships at the end of 2022 is the beginning of Xiaomi's high-end road to full advancement, and this generation of products has also achieved good results, in the second quarter of this year, Xiaomi's smartphone ASP (average selling price) increased by more than 24% year-on-year in the domestic market.
Such a large increase shows that Xiaomi's ** models are selling more and more, which directly raises the average selling price of mobile phones, and also reflects that Xiaomi has indeed achieved success on the road of high-end machines.
Now,The arrival of the Xiaomi 14 series,Let Xiaomi go more firmly on the road of high-end,According to the official war report,Xiaomi 14 series achieved a year-on-year leapfrog growth of up to 6 times on the day of the first sale on October 31。
Xiaomi 14 series has obviously become a high-end hit model created by Xiaomi on the road to high-end, with good sales and good sales, and it is a very important generation of products for Xiaomi on the road to high-end, and it is foreseeable that Xiaomi will go more and more smoothly on the road to high-end in the future.
It is worth mentioning that,Xiaomi 14As a rare small-screen flagship on the market,Sales during this period of time are indeed very hot,Judging from the real-time list of Jingdong's double 11 mobile phone events,Xiaomi 14Ranking is very high。
The cumulative total list shows that the sales of Xiaomi 14 are second only to Apple's four models, namely iPhone15ProMax, iPhone15, iPhone15Pro and iPhone13, and these Apple models have achieved sales increase through significant price reductions.
On the other hand, Xiaomi 14, as the first model, did not make any concessions in **, but also achieved excellent results, occupying the fifth place in the overall list, in the 4000-5999 yuan high-end model** segment, Xiaomi 14 is among the top three.
Therefore, this generation of Xiaomi 14 has indeed become a popular phenomenon in the national high-end mobile phone, and Xiaomi can achieve such results because of Lei Jun's insistence on the high-end market.
Finally, I hope that Xiaomi can maintain the fire in the high-end market, continue to create more good products, and no longer let Apple dominate. So, will you support domestic high-end models and buy Xiaomi 14?