Oriental Selection of "Small Composition" Turmoil: From Controversy to Understanding and Reflection.
Recently, the "small composition" turmoil of Oriental Selection Company has aroused widespread attention and heated discussions. Dong Yuhui, the core figure of this turmoil, Sun Dongxu, the CEO and Yu Minhong, the founder of New Oriental, responded one after another, trying to calm the controversy and find a suitable solution to the incident.
On the evening of December 12, Sun Dongxu, CEO of Oriental Selection, responded to the turmoil in the live broadcast room and made a clear statement on the company's investment and guarantee for Dong Yuhui. He mentioned the rumors about Dong Yuhui's income, saying that it was only part of it, and called on fans to rest assured that the company's return to Dong Yuhui was fair. At the same time, he also criticized the team's work attitude, expressed his resolute opposition to the behavior of the fan circle, and called on fans to stay calm.
In the early morning of December 13, Dong Yuhui posted a long response on his personal Douyin account. He frankly talked about the situation of "small composition" copywriting, pointing out that some of them were directly involved in the creation of the creation, and some were completed independently. At the same time, he stressed his opposition to the fan circle culture and the stigmatization of anyone in the name of "fan circle".
This series of responses and statements has also been appealed and supported by Yu Minhong, the founder of New Oriental. He said in the latest live broadcast of the program that netizens have the right to express their views, but also emphasized the importance of rational expression of opinions.
The cause of the whole incident can be traced back to the promotional copy in the live broadcast of Dongfang Selection's "Trip to Jilin", which caused a "small composition" storm caused by the huge sales created by this live broadcast. The views and positions of all parties clashed in the dispute, which turned into a confrontation between Dong Yuhui's fans, individuals and the company.
This incident is not only a controversy about the responsibility of copywriting, but also a reflection on the culture of the fan circle, the treatment of artists, and the emotional support of fans. How to balance the relationship between the artist's personal wishes and the company's needs, how to regulate the fan circle culture, and how to maintain a rational and peaceful attitude in the controversy are all topics that need to be in-depth in this incident.
Perhaps, this turmoil can be an opportunity for all parties to understand each other better, and build a more healthy and rational communication bridge for copywriting, artist protection, and fan support.