This time, we interviewed Boss Liu, the regional sales champion in Guangdong this year, to interpret the latest situation of e-commerce. He is an exponent of the successful transformation of the new retail industry and currently operates two integrated stores.
He said: "This year's e-commerce is a period of recuperation and innovation, and it has gone through the "not too hot" double 11, and then ** announced the cancellation of the double 12, and many merchants are no longer crazy to promote.
It is worth pondering that the cancellation of Double 12 may be due to market strategy, competition pattern and brand positioning transformation on the one hand. On the other hand, new businesses may have some lack of confidence in **, that is, **There is no new support for new merchants, resulting in many people leaving.
But for offline physical store merchants, the traffic is coming, as long as our offline merchants can strengthen the discount, and even give discounts in a simple and crude way. Directly discounting products is more pragmatic than the flashy ** games and bright and dark rises of some e-commerce platforms. ”
Online and offline integration out of the traditional retail circle
For the operation of the store, he also has his own unique set of business methods, online and offline integration, out of the traditional retail circle. In this regard,He is very grateful to meet Hui Maimai for solving the dilemma of traditional retail in stores, and successfully pushing himself to digital transformation and upgrading, and moving towards the outlet of online marketing.
1) Store layout optimization, the most basic work, but also excellence
Adjust the product display according to the performance, cost performance and other dimensions, highlight the hot-selling products and new products, set up a special display area, and highlight the advantages and characteristics.
2) Online marketing, contact smart buying, and appreciate more new ways to play
Potential customers and customers entering the store are diverted to the private domain, expanding their own private domain traffic groups, and doing their own community distribution.
Learn to share, get customers onlinePlace orders directly on Wisebuy and sell online to break geographical restrictions.
3) Provide experience services
The store provides services such as auditions and auditions to help customers better understand the performance and quality of the products, so that they are more likely to generate purchase intentions. For black technology products, it will also be combined with Internet hot meme stickers to attract more young people.
Predict the market in advance and adjust the purchase layout
Many people like to move into a new home before the Spring Festival, which creates a peak season for purchasing household appliances at the end of the year, and the Spring Festival factory holiday will lead to a shortage of household appliances, so it is very important to lay out in advance.
In the past, Boss Liu had been looking for channels and driving to buy goods by himself, and the time cost was very high, and he couldn't purchase best-selling goods and missed business opportunities. Now you canPredict the market in advance, pay attention to the goods, see the timing, place an order directly on your mobile phone when you are on offer, and deliver it to the store. Just like buying, low in and high out, there are activities with low income, and the controllable gross profit is higher
Therefore, when encountering a good platform, paying more attention and keeping in close contact with the platform is also one of his jobs. And the platform is not available from time to timeMockup Policy, which is equivalent to the factory floor price, and there are also activities such as giving gifts or full reductions in the delivery of goods, and the profits are upgraded.
dismantled Boss Liu's purchase channels and found that he valued the brand and paid more attention to the category.
From his selection, it can be seen that big brands are the foundation, and the choice should pay more attention to the professional fields of big brands, and combine the brand's main best-selling products and the platform's delivery discounts.
Grasp the first-hand news, enter low and sell high, and make easy money
12.12 Smart Trading Continuesreleased a million subsidies to help the boss make a lot of money in 2023 and end perfectly.
Creative Inspiration Center
In addition to the year-end special offer of Double 12, Smart Trading is also thereStrengthen cooperation with brand leaders to provide merchants with more hot-selling categories to meet different needs
In order to enrich the marketing channels of merchants, Smart Buying and Selling is comingLaunched the Talent Zone to provide merchants with more interesting marketing methods, Huimaimai unswervingly cultivates the innovative retail market of China's home appliances, works closely with brand merchants, optimizes the best chain, innovates marketing, and provides a more valuable platform and purchase experience for urban and rural merchants