With the increase of communication channels, advertorial promotion has become the main way for enterprises to promote the brand, and the key point of advertorial promotion is to highly integrate user thinking and product thinking to achieve the sustainability of the brand.
That is to say, but most companies are still confused when promoting advertorials, and don't know how to carry out them.
Advertorial writing, first of all, must touch the user's emotions, otherwise no matter how high the budget you invest and how much energy you spend, it will not have much effect. Therefore, before we write an advertorial, let's focus on two questions:
1) Pay attention and insight into your communication environment, what are your user scenarios?
2) Why do users like you and how do you resonate emotionally?
Before the brand carries out advertorial promotion, it first needs to consider the communication environment, that is, the platform and time when the content appears, etc., and we need to dig out the emotional characteristics of these scenes themselves, and connect it with the product to resonate with users.
In the current communication environment, the pace is too fast, and if your content is not interesting, it will be difficult to retain users, just like people, it is difficult for people to remember people who do not have clear characteristics in appearance.
We can add 1-2 humorous and creative elements to the advertorial, which can not only make users interested, but will not affect the spread of brand information.
At the same time, it is important to evaluate and test the content before the content is published to ensure that the humorous elements do not cause negative impact or controversy.
Enterprises are not essentially jokers, so for enterprises, the more direct way to attract users is to make useful content, such as knowledge sharing in the industry, etc., which can bring benefits to users and impress users.
Only the content created has brand connotation, in order to achieve brand value growth, brand connotation is the cultural consensus connection between the brand and users, through the integration of brand connotation in the advertorial, can enhance the brand's popularity, reputation.
The above are the four major elements of advertorial writing, which attract users by arousing users' emotional resonance, adding humorous elements, reasonable information to users, and integrating brand connotation into the advertorial. The above is all the content shared today, if you want to know more dry goods, welcome***